Senior Business Development Representative

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a premium, technology-enabled creative and marketing organization helping brands scale their creative and marketing initiatives through a flexible, managed service model. They are seeking a **Senior Business Development Representative** to own outbound pipeline generation, from identifying the right accounts and developing messaging to executing campaigns, qualifying prospects, and booking qualified meetings. This is a hands-on individual contributor role for an experienced BDR who can combine **outbound strategy with execution** and continuously improve performance through research, experimentation, and data. ## **Role Overview** The **Senior Business Development Representative** will own the outbound business development process from strategy through execution. The role will focus on identifying and engaging **mid-market and enterprise brands**, researching target accounts and decision-makers, developing relevant messaging, executing multi-channel campaigns, qualifying opportunities, and generating qualified meetings and pipeline. The ideal candidate understands how to **build and optimize an outbound motion**, rather than simply execute predefined sequences. ## **Location** Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST ## **Key Responsibilities** ### **Outbound Strategy & Pipeline Ownership** - Own outbound pipeline generation from strategy through execution. - Define and refine **ICPs, target segments, and prospecting criteria**. - Research target accounts, decision-makers, and relevant business opportunities. - Build and maintain a consistent pipeline of self-sourced opportunities. ### **Multi-Channel Campaign Development** - Build and execute outbound campaigns across **email, LinkedIn, calling, and other relevant channels**. - Develop personalized messaging for specific accounts and decision-makers. - Create and manage prospecting sequences and follow-up cadences. - Test and optimize **messaging, targeting, sequences, and channels** based on performance. ### **Prospecting, Qualification & Opportunity Generation** - Conduct hands-on outbound prospecting into mid-market and enterprise accounts. - Engage and build relationships with relevant business and marketing decision-makers. - Qualify prospects based on fit, business needs, and commercial potential. - Book qualified meetings and demos for the Account Executive team. - Maintain consistent follow-up throughout the qualification process. ### **AI, Automation & Outbound Systems** - Use **AI and automation** to improve account research, personalization, messaging, and prospecting efficiency. - Build and optimize outbound workflows and sequences. - Explore new tools and approaches that can improve outbound performance. ### **Analytics & Performance Optimization** - Track outbound KPIs, including response rates, conversion rates, meetings booked, and pipeline generated. - Analyze campaign performance and identify opportunities for improvement. - Use data to optimize targeting, messaging, sequences, and channels. - Maintain accurate CRM and pipeline information. ### **Collaboration & Process Development** - Collaborate with Sales and Marketing on targeting, positioning, and campaign initiatives. - Share prospect and market insights to improve outbound strategy. - Document successful processes, messaging, and best practices. - Contribute to building a repeatable and scalable outbound business development process. ## **Qualifications** ### **Experience** - **5+ years of overall experience in business development, sales, or related commercial roles, including at least 3 years of direct, hands-on SDR/BDR experience.** - Proven success generating **self-sourced outbound pipeline and qualified meetings**. - Strong experience with multi-channel outbound prospecting and campaign execution. - Experience with **ICP development, account research, prospect segmentation, and personalized messaging**. - Experience testing and optimizing outbound strategies based on performance. - Experience engaging **mid-market and/or enterprise accounts and senior decision-makers**. ### **Skills** - Strong understanding of outbound sales development strategy and execution. - Strong account research, prospecting, qualification, and messaging skills. - Understanding of **KPIs, quotas, conversion metrics, and pipeline performance**. - Experience with CRM and prospecting platforms such as **HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar tools**. - Comfortable using **AI tools** for research, personalization, messaging, and workflow optimization. - Excellent written and verbal English communication skills. - Strong analytical, organizational, and CRM management skills. - Highly independent, proactive, and accountable for results. ## **What Success Looks Like** - Qualified meetings and self-sourced pipeline are consistently generated. - The right accounts and decision-makers are identified and prioritized. - Messaging, targeting, and channels continuously improve based on performance. - CRM and pipeline information remains accurate and organized. - Outbound efforts contribute measurable qualified opportunities and revenue pipeline. - The Senior BDR takes ownership of outbound performance from **strategy through execution**. ## **Opportunity** This is an opportunity to take meaningful ownership of outbound business development within a growing creative and marketing organization. As the **Senior Business Development Representative**, you'll have the autonomy to identify target accounts, develop messaging, test new approaches, execute campaigns, and directly influence pipeline growth while helping build a stronger and more repeatable outbound process. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets