Senior Campaign Manager

Job description

About the Role War Room Inc. is looking for a Senior Campaign Manager to join our Performance team. In this role, you will develop, implement, and oversee advertising and digital marketing strategies for our clients. You will be responsible for campaign planning, execution, monitoring, and post-campaign analysis, while ensuring client objectives are met and exceeded. This position requires both strategic thinking and hands-on expertise in managing complex, omnichannel campaigns. You will collaborate with Account Managers, Data Analysts, and Optimization Specialists to deliver high-impact results, mentor junior staff, and contribute to War Room’s reputation as a leader in programmatic advertising. Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm. Role Information War Room Inc. - 600 - 210 W Broadway, Vancouver, BC V5Y 3W2 Employer Contact Information (604) 927-7666 Full-time, Permanent / 40 hours per week Language of work: English We review salary once per year. Benefits: Extended Health & Dental + Wellness Spending Account What You’ll Be Doing Assess client products, services, and goals to determine advertising and marketing needs Advise clients and internal teams on strategies for paid media campaigns across multiple platforms Develop strategies and content for digital advertising campaigns (Google Ads, DV360, Meta, Search, Display, Video, etc.) and implement them effectively Manage day-to-day campaign execution, monitoring budgets, pacing, and performance to ensure timely, error-free delivery Conduct post-campaign analysis and prepare performance reports with insights and recommendations Optimize campaigns using performance data, industry benchmarks, and research tools (ComScore, Emarketer, etc.) Develop, implement, and evaluate strategies for client-facing reporting, presentations, and communication Collaborate with Account Managers to align campaign execution with client goals and business outcomes Provide mentorship and training to junior team members to build department expertise Stay current with advertising technology trends and emerging tools to enhance campaign efficiency. Skills + Experience Bachelor’s degree or college diploma in marketing, advertising, communications, or business 5+ years of progressive experience in digital campaign management, media planning/buying, or advertising Experience with digital media planning & buying Certified on DV360, SA360, Google Analytics, Google Ads & Facebook/Meta. Certified in Campaign Management 360 is a must. Set-up experience on Search Ads (Google, Microsoft Bing, Yahoo) & DV360 General understanding of Facebook Business Manager, DCM, and familiarity with other demand-side platforms Experience with managing media spend budgets of 5 million+ annually Experience with Third Party creative automation platforms such as Spaceback. Experience with Dynamic Creative Optimization tools. Familiar with media & research tools like ComScore, Emarketer, etc Familiar in Google Tag Manager to understand tags and be able to identify and troubleshoot issues Advanced knowledge of Microsoft Excel (Pivot Tables, dashboards, macros, etc.) Strong understanding of the ad tech landscape Excellent English communication skills (in-person, phone & email) Capacity to work under pressure on various business verticals Strong attention to detail is required Benefits & Perks 🏡 Hybrid work + Summer Hour Fridays 🏖️ 3 weeks of annual paid vacation with tenure increases ❄️ Additional paid holiday season break 🤕 Paid sick leave 🏥 Extended Health and Dental benefits + Wellness spending account 📚 Professional development funding 🏦 Retirement savings matching We appreciate your interest and application. Only those applicants under consideration will be contacted. War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. Who We Are We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America. We know that happy employees = exceptional work and client satisfaction. That’s why we’ve created an environment that is welcoming and inspiring for all team members. We value your aspirations, and we’ll regularly help you set goals to achieve those milestones. We’re open, honest, and firm believers of ideas coming first – not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.