Senior Communications Manager, Environmental Care

Job description

About Us At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. Our Communications team creates and manages our narrative. Working closely with senior stakeholders, they deploy our stories strategically through press, online media and internal comms to build our reputation. Our high-profile reputation helps grow our business by indirectly selling our technology and positions Dyson as a great place to work. About The Role The Senior Communications Manager for Environmental Care will be responsible for telling the global story of Dyson’s iconic and industry leading air purification, cooling and heating products. These products form the Environmental Care range that has been pivotal to the success of Dyson, making us the company we are today. The category began back in 2015 when we realized we could apply our advanced knowledge of airflow, developed through our disruptive innovation in the vacuum industry, to provide cleaner, cooler air to people around their home. We pioneered Air Multiplier Technology with our bladeless fans, and more recently we have created a unique new HushJet design that moves air powerfully with minimal noise. This is a key role that requires proactive collaboration, insight-sharing and influence across a diverse group of markets around the world. The successful candidate will be a well connected, dynamic, organised and passionate global Communications leader responsible for developing integrated Communications plans that align with the company's goals and position Dyson as the leader in engineering and innovation technology. In addition to having a strategic focus, the role requires hands-on execution, leveraging a broad network of contacts across the business to deliver quality outputs while protecting and enhancing Dyson's reputation. With experience of cross-functional leadership skills the candidate will inspire and motivate talented teams to achieve unrivalled performance and be the key point of contact for our global markets, as well as the Environmental Care Business Unit (BU) leaders. Overall skills You will be responsible for collaborating with stakeholders across the business to design the launch, sustain and drumbeat campaigns that will support our product Communications objectives in the Environmental Care category. You will create the campaigns, messaging and direction for our global markets, working closely with our in-house Creative Agency team (based in London). You have a deep knowledge of the global technology and home appliance media, social media and influencer space, including local trends that can be leveraged to the benefit of our work. You will also possess the skills to develop effective relationships with key stakeholders across our business. You have an innate ability to find, articulate and propagate inspiring stories (and inspire others to tell their stories) in a way that resonates for a diverse range of audiences around the world. You will lead Communications activities end-to-end, from strategic planning to execution of campaigns with a focus on driving earned press and influencer coverage to 1) support commercial priorities and 2) drive storytelling/thought leadership narratives. Leadership A strong contributor to the Global Communications team demonstrating leadership in the ‘how’ and ‘what’ we communicate, playing a proactive role in evolving our approach and developing our people. Be an engaged leader in the product communications team. Show involvement across all departments to maximise integration of communications in the wider business in all markets. Demonstrate high business acumen and understanding of Dyson. Create strong relationships with both the Business Unit and Comms teams, delivering strategic communications advice to the Leadership teams of both functions. Manage budgets to ensure efficiencies across our global work and secure the tools and resources to carry out local and global launch events. Drive a comprehensive program to advance Dyson’s mission and goals across product and internal communications. Launching products often involving project management of events, sustaining launch momentum, press office, thought leadership and Global Commercial team engagement. Contribute to the wider Communications community by regularly expanding your remit to regional and local projects (for major markets). Superior management skills; ability to influence and engage people up, down, and across the organization in order to bring about change. Plan and implement the Communications strategy for Dyson Environmental Care with a focus on maximising exposure and impact on the consumer benefits of Dyson products underpinned with our problem-solving approach, our creative campaign approach, our products, people and places, and the Dyson philosophy Maximize each narrative to build Dyson’s reputation and desirability as a global technology company with products that deliver advanced performance and long-term value. Motivate and manage the regional and market teams to grow share of voice across the world, allowing us to compete effectively with our key rivals in the Environmental Care space. Develop and foster a deep understanding of the ‘Dyson difference’, while driving impact in tangible ways to contribute to business growth. Communication skills Devise and implement excellent external and internal Communications strategies focused on telling stories around our core technology, our machines, our innovation and the Dyson philosophy. Show in-depth knowledge and experience of the Global media, social media and influencer landscape, and demonstrate the ability to tailor our campaigns based on that knowledge. Drive the continuation and development of new formats and platforms in interaction with internal and external stakeholders. Be it online, in the LLMs, on social media channels, as well as in traditional media and events. Oversee in-depth real-time monitoring, analysis reporting, and response to press coverage and social media interactions on a timely basis and across a wide spectrum of media; providing updates to the business on a regular basis and using AI platforms to optimise our analysis. Identify emerging issues and opportunities facing the organization and design strategies to manage their impact including crisis management. About You A Bachelor’s degree or higher. Fluent in English. Another language is a plus. Operate independently with strong accountability for results, balancing strategic planning with tactical implementation. Extensive experience in a role focused on communications – either in-house, agency side as part of a fast-paced, agile and change driven industry. In depth professional experience of the global technology and/or home appliance market. Analytical skills and ability to distil information with a focus on quality and detail, rather than quantity. Demonstrated skill and comfort in building relationships with top tier internal stakeholders, and in successfully creating global campaigns to achieve commercial success. Superior management skills, particularly when project managing events; proven ability to influence and engage people up, down, and across the organization in order to bring about change. Excellent storytelling ability, brilliant interpersonal skills and robust commercial understanding. Calm under pressure, resilient and with a track-record of good judgement and an ability to get things done. Curious. Unafraid to challenge, be challenged, and ask/answer difficult questions. You are unafraid to be creative and think differently. Resilient. Proactive problem solver who embraces change. You connect the dots, roll up your sleeves and build. Agile. Sees ambiguity and constant change as opportunity. You don’t shy away from complexity, you organize it. Confident. Assertive and collaborative with a can-do attitude. You associate feedback with growth. Benefits At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most. Working policy At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. #LI-KH1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.