Senior Content Marketing Lead

Job description

Most HR and TA content is dry. Compliance updates, feature lists, the same thought-leadership recycled by every vendor in the space. We want Zinc to be the exception: sharp, useful, actually worth reading. That's the job. **About Zinc** We help HR and TA teams screen candidates properly, based on the belief that there’s a better way to do background checking - for candidates and employers. Our marketing function is building toward a world-class, content-led engine: one that makes us a trusted authority with HR and TA communities, grows our share of voice in the UK and international markets, and turns strong customer relationships into advocacy. **About the role** This role sits at the centre of that. You'll report into the Head of Brand & Content, working alongside Demand Generation, Outbound, Partnerships, Creative, Lifecycle and Product Marketing to create the stories we tell the market. You're the person operationalising production and building content prospects will actually talk about: brainstorming, reinventing tired formats, drafting the sharp headline, crafting the bold campaign. You'll manage a small, established and lovely team (Maria and Rushali) from the outset, with scope to grow it if there's the need and the commercial impact. This is a player-coach role, built for someone who wants to create and coach in equal measure. **Day to day, you could be working on:** - **Content creation and campaign planning.** Creating content across formats, not just briefing others to do it. Autonomy across strategy, ideation and creation should feel energising, not like a chore someone's handed you. Ideally you come with examples of your own content - how you’ve sweated an asset across channels, and how you’ve taken something traditionally dry and made it interesting. - **Editorial strategy and planning.** Owning the 12-month editorial calendar, the workload and resource plan behind it, establishing the playbook for how content and campaigns get made at Zinc, while keeping creativity, interest and standards sky high. - **Team leadership.** Growing Maria and Rushali's impact further, prioritising the biggest opportunities first, and building what's already strong into a world-class content production house. - **Thought leadership.** As a team, building the content plan across events, press, long-form, video, social, case studies, blogs, and product marketing that makes Zinc cut through with our audience - bringing new ways of thinking and finding the hooks in what we’re saying. - **International expansion.** As Zinc pushes beyond the UK, evolving the content and thought leadership plan to land with HR and TA audiences in new markets, not just translating what already works here. - **Partnerships and PR.** Supporting the Head of Brand & Content on partner marketing and PR, keeping it tied to the wider editorial calendar. **Your support system** You won't do it alone. You'll work alongside Demand Generation, Outbound, Partnerships, Creative, Lifecycle and Product Marketing, plus a Head of Brand & Content helping shape strategy, direction and positioning with you.