Senior Content Marketing Specialist

Job description

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture. As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals. We’re actively searching for our next team member for the position of: SENIOR CONTENT MARKETING SPECIALIST Purpose: Lead the creation, management, and optimization of compelling content across distributors and TMI managed channels to drive brand awareness, engage target audiences, secure subscribers, and grow demand. RESPONSIBILITIES INCLUDE: CONTENT STRATEGY • Lead the development and execution of the content marketing strategy in alignment with the broader TMI brand strategy, business goals and target audience personas • Lead omni-channel campaign planning and implementation, working across channels managed by both TMI and distributors • Develop and maintain annual editorial calendar to promote stakeholder alignment to key deadlines • Develop and lead the TMI loyalty marketing strategy for both patients and health care providers, maximizing new subscriber growth and ongoing subscriber engagement CONTENT CREATION • Research, recommend, and develop compelling, high-value content for a variety of audiences, channels, and formats, ensuring assets are consistent with brand standards and optimized for search • Coach in-house and external content creators – including HCPs/KOLs - to meet content and brand standards • Package, distribute and maintain assets to key publishing partners – including distributors, associations, and internal team members – to maximize content usage and ROI SOCIAL COMMUNITY MANAGEMENT • Lead growth of subscribers and on-platform engagement across key organic social media channels • Lead the global content publishing schedule across platforms, including overseeing regional publishing to maintain audience relevance and brand coherence • Develop and lead partner content programs, including influencers, employees, and user-generated content • Ensure audience comments, messages, and mentions are acknowledged/responded to in a timely manner • Monitor and escalate issues and complaints in accordance with TMI policies SUCCESS MEASUREMENT & REPORTING • Recommend, monitor, and report on KPIs to ensure content strategy is meeting business and brand objectives • Lead content marketing KPI reporting to key business stakeholders, focusing on data-driven insights • Recommend and implement campaign and content optimization based on data-driven insights HEALTH AND SAFETY • Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc. QUALIFICATIONS • Diploma or higher in marketing or a related field of study • Previous experience with content marketing or demand generation • 5+ years of experience in marketing • Exceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.) is required • Proficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and Twitter • Expertise in social media advertising, search engine marketing, and Search Engine Optimization • Advanced knowledge of digital analytics tools • Knowledge of user experience (UX) design and usability principles • Experience with web CMS systems (Drupal, WordPress, etc.) • Proficiency in Microsoft Office [Word, Excel, PowerPoint, Outlook] and Canva; Adobe Creative Suite is preferred • Experience in mentoring or coaching junior team members Trudell Medical International is committed to providing fair and equitable compensation opportunities to all teammates. The range displayed on each job posting reflects the target for new hire salaries for the advertised position. Within the range, individual compensation is determined by job-related skills and knowledge, relevant professional, lived experience, and/or work location. Our compensation policies and practices are designed to allow our colleagues’ growth and salary progression as they develop in their role. As a candidate, you are encouraged to ask compensation-related questions and have an open dialogue with your recruiter, who can provide specific details for this role and share more information about our total rewards package. As part of our recruitment process, we may use AI tools to screen applicants and assist in evaluating candidate qualifications. All final hiring decisions are made by our recruitment team. We are an equal opportunity employer and it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.