Senior Content Marketing Strategist

Job description

About This Role Senior Content Marketing Strategist exists to shape the stories, resources, and thought leadership that help people understand healthcare differently—and trust Redirect Health as a guide in a complex system. In this role, you will: Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey Directly impact how people discover, understand, and engage with affordable, accessible healthcare This is a hands-on role for someone who: Enjoys strategic storytelling, editorial leadership, and hands-on execution Takes ownership and follows through Wants their work to have real-world impact What You’ll Do In this role, you will: Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks. Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice A strong performer in this role is known for: Creating a consistent, high-quality publishing rhythm across channels Translating complex healthcare topics into clear, engaging narratives Delivering measurable growth in organic traffic, engagement, and inbound demand How Success Is Measured Success in this role is measured by: Success in this role is measured by: Growth in organic traffic, keyword rankings, and inbound leads driven by content Consistency and quality of brand voice across all owned channels Engagement metrics such as time on page, content consumption, and audience growth Strong collaboration and alignment across marketing, SEO, and paid teams What We’re Looking For We’re looking for someone who: 5+ years of experience in content strategy, editing, or editorial leadership, ideally in B2C or B2B2C environments. Experience using AI tools to enhance content and copy development, grounded in a strong understanding of marketing frameworks such as email sequences, funnels, and conversion-focused messaging. Proven ability to create and manage multi-channel editorial plans. Exceptional writing and editing skills with strong attention to detail, structure, and narrative cohesion. Experience collaborating with SEO teams or agencies; a solid understanding of SEO best practices. Strong ability to translate complex healthcare or technical topics into clear, engaging content. Comfortable managing multiple projects, deadlines, and stakeholder inputs. Experience working with CMS platforms, content tools, SEO software, and cross-functional teams. Including, HubSpot and Birdeye, Sprouts Social. Healthcare, insurance, or health tech background is a plus. Why Join Redirect Health What “Free Healthcare” Actually Means When we say free, we mean no money out of your paycheck and no cost when you need care: No monthly premiums No cost to add your spouse or children No deductibles (we reimburse them) No out-of-pocket maximums This benefit alone can save families tens of thousands of dollars. What You’ll Earn Salary range: $85,000 per year FREE healthcare for you and your entire family Dental & Vision insurance Paid time off & sick time 401(k) access A mission-driven team that believes in doing the right thing Ready to Make a Difference? If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you. Legal Stuff Redirect Health is an Equal Opportunity Employer (EOE). Employment with Redirect Health is at-will. Nothing in this job posting or the application process creates a contract or guarantee of employment. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties, responsibilities, and activities may change at any time with or without notice. Redirect Health does not provide employment-based visa sponsorship now or in the future for this position. Applicants must be currently authorized to work in the United States without sponsorship. The pay range for this role is: 80,000.00 - 85,000.00 USD per year (Phoenix) Healthcare shouldn’t be something you worry about when taking care of your family. That’s why when you join Redirect Health, your healthcare costs nothing out of your paycheck—and the same is true for your spouse and children. No monthly premiums No deductibles No surprise medical bills Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans. This isn’t a perk. It’s part of our mission. Who We Are Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance. We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity. If you want your work to matter to families every single day, you’ll find purpose here. How We Work (Our Core Values in Action) At Redirect Health, our values guide how we show up for each other, our clients, and our members. We do our best work when we: Obsess Over People – We are always helpful, friendly, and human Own It to Completion – If we take something on, we see it through Always Improve & Adapt – We learn quickly and adjust without ego Start with “Yes, We Can Help You” – We lead with solutions Succeed as a Team – We win through trust and collaboration Detest Waste & Unnecessary Complexity – We simplify to focus on what matters