Senior Content Strategist - Not Remote (Copywriting Experience Required)

Job description

Driving Customer/Client Needs : Requires knowledge of: Customer and business problems; Dependencies and impacts on product processes/ways of working; Journey mapping; Process optimization; Communication and influencing techniques. To build and maintain customer relations to understand customer requirements/problems. Creates customer journey touchpoints to anticipate product enhancements by pre-empting gaps/risks in the product experience. Simplifies and improves processes to reduce turnaround times, increase effectiveness, and drive customer delight. Content Strategy : Requires knowledge of: Market and industry practices; User-centered design principles; Tools used for documenting instructional and informational content; Information design principles (relevant nuances and applicability); CSS, HTML, and JavaScript capabilities and browser/OS compatibilities (relevant nuances and applicability) To perform content audits to identify content issues and performs gap analyses. Contributes to content strategy by bringing different point of views and approaches to content solutions based on data. Performs competitor analyses to arrive at content decisions for solving business problems. Crafts impactful content for complex UX flows by applying design thinking process and writing best practices. Effectively applies tone and style guidelines to content and suggests improvements and changes to guidelines. Maintains consistency in tone and style across projects. Design Research : Requires knowledge of: Principles of research; Best practices of qualitative and quantitative research; Data analysis techniques; Techniques to detect gaps in information; Legal risks, factual errors, and breaches of codes of conduct involving the use of research material; Organizational research requirements; Success metrics for research projects; Purpose of research and how it will be used; Values, limitations, and risks of sources and social networks for research purposes; Emerging methods for obtaining relevant information. To independently propose hypotheses for research. Provide inputs to modify research approaches and execution plans. Guides research processes with inputs regarding type, quality, and quantity of data and information to be collected. Verifies the reliability and accuracy of the information through detailed checks. Detects any gaps in information uncovered and removes unreliable information. Clarifies and resolves inconsistencies in the data of research projects. Analyzes and interprets relevant data for results and important insights. Translates research insights and metrics, including research from other sources, into actionable recommendations that inform design and business strategies. User Discovery: Requires knowledge of: User experience strategies; User interviews and surveys; User journeys; Story boards; Contextual inquiries. To assess gaps between business expectations and user experience strategies. Leverages a deep understanding of trends in user consumption habits to develop or improve interaction design and user experience strategies. Anticipates and mitigates risks during information synthesis and independently arrives at possible solutions for interactive designs. Analyzes and interprets existing data (for example web analytics, user surveys, customer support calls). Usability Testing and Iteration : Requires knowledge of: User profiles; Testing scenarios; Documentation; Test plans To understand the basics of testing against a design specification. Identifies major activities and documents associated with user acceptance testing. Cites multiple examples and types of acceptance tests for user acceptance testing. Compiles a list of procedures and guidelines for test developers and end users. Explains the features and objectives of alpha and beta tests. Managing Functional Partnerships : Requires knowledge of: Stakeholder identification and mapping; Stakeholder analysis; Stakeholder communication; Stakeholder engagement techniques; Stakeholder management effectiveness tools and methods; Fluency in many specialized business vernacular; Deep understanding of diverse markets to deliver customer and business value; adapt style and best practices to accommodate cultural differences. To build, maintain and enhance effective internal and external partnerships; clearly draft valuable information and seek input. Influence technical outcomes and assist in communicating shared goals with diverse groups and parties by linking their interests to that of the business. Identify and address additional partner technical needs and educate them on value creation. Communicate with other individuals or teams to solve shared business problems cooperatively. Consults regularly with leaders of business unit(s), serve to advise on business strategy decisions. Bring ideas and technical solutions proactively to the business partners and stakeholders. Influencing and Building Stakeholder Consensus: Requires knowledge of: Verbal/Non-verbal behaviors; Application and allocation of Business Communication styles/techniques in ambiguous and challenging situations; Communication channels/mediums; Interpersonal skills and universal relationship building with ability to connect seemingly unconnected parties; Influencing styles. To communicate articulately and concisely in stakeholder meetings involving multiple teams. Convey complex information and address ambiguity for robust technology development. Build productive, collaborative relationships with stakeholders. Influence team and stakeholders to take meaningful action with sound recommendations. Independently prepare clear, concise, logically structured and meaningful reports/material based on facts. Seek and provide constructive feedback, anticipate needs/questions, respond appropriately. Equal Opportunity Employer - Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas, and opinions – while being inclusive of all people. Who We Are: Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. If you are ready to take on this exciting challenge and join a team of talented and motivated professionals, apply now! Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.