Senior, Conversion Optimization Manager

Job description

Join Forterro's Digital Center of Excellence (CoE) and play a key role in advancing our digital growth and experimentation capabilities across a complex, multi-site ecosystem of 20+ websites. This is a high-impact, hands-on role focused on driving measurable improvements in lead generation, pipeline contribution, and customer experience through structured experimentation and data-driven decision making. Working across multiple markets, products, and digital experiences, you will help shape how websites evolve by translating insights, customer behavior, and business objectives into meaningful optimization initiatives. As a central contributor to Forterro's web experimentation capability, you will collaborate with stakeholders across Marketing, and other functions, to identify opportunities, prioritize improvements, and build a scalable culture of continuous optimization. The role combines strategic thinking with practical execution, managing the full experimentation lifecycle from research and hypothesis creation through implementation, analysis, and insight sharing. Beyond delivering measurable performance improvements, you will contribute to developing frameworks, best practices, and operating models that help increase experimentation maturity and digital effectiveness across the organization.