Senior Conversion Rate Optimization (CRO) Specialist

Job description

About Dr. Berg Nutritionals Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. Role Summary We're looking for a Senior CRO Specialist to own our testing strategy across the entire customer journey. You'll map key conversion touchpoints, build and evolve the testing roadmap and KPI framework, and set priorities based on data—not department urgency. You'll run the intake process for cross-departmental test ideas, sharpen weak briefs into strong hypotheses, and arbitrate conflicts when teams want to test the same audience or page. You'll own analyses of results (significance, revenue impact, win-rate) and turn them into forward-looking recommendations, reporting regularly to the Director and executive stakeholders. This role partners closely with content, lifecycle, design, dev, and engineering—shaping the data platform and representing testing strategy in cross-functional planning. Job Duties & Responsibilities Map and continuously refine the customer journey's key stages, touchpoints, KPIs, and data points relevant to conversion and testing. Own the cross-departmental testing roadmap and prioritize it by using data (traffic, revenue potential, funnel drop-off)—not by siloed queues or department urgency. Own and evolve the testing KPI framework, maintaining an independent, data-driven view of where and why the journey underperforms. Own results analysis (statistical significance, incremental revenue, win-rate) and translate findings into forward-looking recommendations, not just readouts. Own regular test performance and roadmap reporting for the Director and executives. Set a lightweight, consistent process for proposing, documenting, and running tests across departments, including a shared intake queue that's prioritized and collaboratively strengthened (sharpening weak hypotheses/metrics rather than rejecting). Arbitrate conflicts when departments want to test the same page or audience simultaneously. Maintain a shared repository of test learnings so knowledge isn't siloed. Run a standing (weekly/biweekly) test-review cadence with department contributors. Scope approved tests by writing briefs/hypotheses for execution partners (copy, dev, design) to build and directly execute highly specialized tests when a full department route isn't practical. Represent CRO/testing strategy in cross-functional planning (sprints, content calendar, lifecycle) to build in testing from the start. Partner with Data Engineering to ensure the data platform captures, structures, and surfaces what's needed to analyze the full customer journey. Qualifications & Skills Required Required 5+ years of CRO/experimentation experience at a DTC ecommerce brand doing $100M+ in annual revenue. Proven ownership of testing strategy at high-revenue scale. Strong quantitative skills—statistical significance, funnel analysis, and revenue-impact analysis of test results. Experience building or improving a testing framework, prioritization model, or KPI structure, not just running individual tests. Track record of solid partnerships across departments (content, lifecycle/CRM, development, design) without directly managing those teams. Comfortable working at both a strategic level (roadmap, prioritization, governance) and a hands-on level (executing a test directly when needed). Familiarity with common CRO/testing and analytics tooling (e.g., A/B testing platforms, web analytics, session recording/heatmap tools). Work from Home Requirements Up-to-date Mac or Windows computer with anti-virus protection Reliable high-speed internet connection Quiet, distraction-free workspace Tech-savvy and comfortable learning new tools and software Must be comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive) Compensation & Benefits We are intentional about creating a work environment that supports both high-quality work and the people doing it. We aim to provide our team with the structure, resources, and flexibility needed to do meaningful work while maintaining personal well-being. We recognize that employees have responsibilities and priorities outside of work, and we respect and support that with our policies and benefits. We are a fully remote team, allowing team members to work from where they are most comfortable and to avoid unnecessary commuting and overhead. We offer competitive compensation and a benefits package designed to support health, stability, and balance, including: Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases) 40 hours of personal days each year for rest, life, and everything in between Paid gym membership to support your health and well-being 7 paid holidays 50% discount on all Dr. Berg products Fully remote work with a strong emphasis on healthy work–life balance Pay Range: $40 - $55/hour DOE Hours: Monday–Friday, 9 am–6 pm ET with one-hour unpaid lunch Location: Fully remote Type: Full-time employment Dr. Berg Nutritionals is proud to be an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to any characteristics protected by applicable federal, state, or local law. We are committed to fostering an inclusive, respectful, and supportive workplace. Note: We are not currently hiring international or California-based employees. Applicants must be legally authorized to work in the United States for any employer (W-2) positions.