Senior Coordinator, Content Strategy

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. Fame House, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Fame House powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration, both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more. How we LEAD: Merchandise and e-commerce is part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent. At Digital Creative & Experience, we create experiences that connect artists with fans through storytelling, design, content, commerce, and culture. From artist storefronts and ecommerce experiences to campaigns, content initiatives, and fan engagement programs, the Design & Direction team is responsible for defining the creative vision that brings artist brands to life across every digital touchpoint. The Creative Direction team establishes the creative frameworks, visual identities, and experience principles that guide how work is conceived, developed, and executed. Working closely with Design, Content Production, Development, Project Management, and Client teams, we ensure every experience balances artistic expression, audience engagement, and business performance. Role Overview The Senior Coordinator, Creative Direction supports the development and execution of creative initiatives across Digital Creative Services. Working alongside Creative Directors and Design leaders, this role helps coordinate creative workflows, maintain project visibility, support creative development activities, and ensure teams remain aligned throughout the creative process. This role serves as a central connection point between Creative, Design, Production, Development, and Project Management teams, helping facilitate communication, organize creative outputs, and support the successful progression of work from concept through delivery. The Senior Coordinator, Creative Direction also contributes to research, inspiration gathering, creative presentations, and experience development activities, providing an opportunity to develop a deeper understanding of creative strategy, brand development, visual storytelling, and digital experience design. This role is ideal for someone who is highly organized, creatively curious, and passionate about understanding how great ideas become exceptional experiences. How You'll CREATE Creative Development Support Support Creative Directors throughout concept development and creative planning activities Assist in the creation of creative briefs, one-pagers, treatments, and presentation materials Conduct visual, cultural, competitive, and industry research to support creative development Gather inspiration, references, trends, and audience insights that inform creative direction Help organize and maintain creative assets, references, and project materials Support creative reviews and presentation preparation Creative Operations & Coordination Coordinate creative workflows across Design, Content, Development, and Project Management teams Maintain visibility of creative milestones, approvals, and deliverables Support project kickoff and creative briefing activities Schedule and coordinate creative reviews, workshops, and stakeholder meetings Capture feedback, actions, and creative decisions throughout project lifecycles Ensure creative documentation remains current and accessible Team Collaboration Act as a liaison between Creative Directors and cross-functional teams Support alignment between creative vision and project execution requirements Assist in managing creative approvals and feedback cycles Help identify potential blockers, dependencies, and communication gaps Contribute to maintaining consistency across creative processes and standards Creative Growth & Development Develop an understanding of creative strategy, brand systems, visual storytelling, and experience design Participate in brainstorming sessions, creative workshops, and concept development discussions Stay informed on trends across music, fashion, culture, ecommerce, design, and digital experiences Contribute ideas and perspectives during creative development activities Continuously build creative, strategic, and communication capabilities Bring Your VIBE 1-3 years experience in creative, design, marketing, project coordination, content, or related environments Strong organizational and communication skills Excellent attention to detail and ability to manage multiple priorities Interest in creative development, branding, storytelling, and digital experiences Strong presentation and documentation skills Experience with presentation software, creative tools, and collaboration platforms Ability to work effectively across multiple teams and stakeholders Passion for music, culture, design, fashion, and emerging trends Curious mindset with a desire to learn from creative leaders and multidisciplinary teams Ability to balance structure, organization, and creative thinking Success Looks Like Creative teams remain organized, aligned, and informed throughout project execution Creative reviews, presentations, and approvals run smoothly and efficiently Creative materials and documentation are consistently maintained and accessible Cross-functional communication remains clear and effective Creative Directors are effectively supported throughout the development process Research, inspiration, and creative resources contribute positively to project outcomes The role continues to grow creative, strategic, and leadership capabilities over time Perks Playlist: Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer): Comprehensive medical, dental, and vision coverage Including 100% coverage for out-patient in-network mental health services Fertility coverage for eligible medical plan participants Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) Student Loan Repayment Assistance and Tuition Reimbursement 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent Check out our full overview of benefits on the Perks Playlist page of the career site. Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT. For more information, please click on the following links. E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English | Spanish Job Category: Creative, Design & Production Salary Range: 48,300.00 - 67,550.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.