Senior Copywriter

Conceptualizes and writes engaging content for creative initiatives, campaigns, and projects (for example, point-of-view advertisements, marketing campaigns, landing pages) by creating benefit- and feature-oriented messaging; ensuring on-brand consistency; developing copy for vendors (for example, content and advertising agencies); and updating and maintaining existing creative assets. Contributes to the development of the Content strategy by keeping up-to-date on industry trends, best practices, and the competitive landscape; collaborating with management, business owners, and other cross-functional stakeholders (for example, Design, User Experience (UX)) to translate business objectives into actionable marketing messages; writing copy for strategic program components (for example, seasonal marketing campaigns, brand shops); aligning product enhancements with Walmart's marketing goals; and partnering with producers, designers, and business owners to deploy efficient workflow processes. Maintains content guidelines and style guides by ensuring consistency and quality across the site experience; aligning company and vendor content with established brand standards; and maintaining and evolving the content tone and voice of . Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; identifying and communicating goals and objectives; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; and demonstrating adaptability and promoting continuous learning. Provides supervision and development opportunities for associates by hiring and training; mentoring; assigning duties; providing recognition; and ensuring diversity awareness. Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices. Live our Values: Culture Champion - Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart's commitment to communities, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance. Live our Values: Servant Leadership - Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent. Embrace Change: Curiosity & Courage - Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks. Embrace Change: Digital Transformation & Change - Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working. Deliver for the Customer: Customer Focus - Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans. Deliver for the Customer: Strategic Thinking - Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team's strategy. Focus on our Associates: Diversity, Equity & Inclusion - Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team. Focus on our Associates: Collaboration & Influence - Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action. Focus on our Associates: Talent Management - Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others' contributions and accomplishments. Equal Opportunity Employer - Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas, and opinions – while being inclusive of all people. Who We Are: Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. If you are ready to take on this exciting challenge and join a team of talented and motivated professionals, apply now! Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.