Senior Copywriter (Brand + Sales)

Job description

Daos Hub is a pioneering phygital space where Web3 innovators converge to build, collaborate, and thrive. Located in Dubai, our 19,375-square-foot hub seamlessly blends physical and digital environments—offering state-of-the-art workspaces, immersive events, and a vibrant community dedicated to shaping the future of Web3. **Your mission** Turn products and ideas into stories people want to engage with — and content that drives action. Build the content and brand narrative across channels, connecting storytelling, PR, partnerships, events, and special projects with acquisition, sales, and brand growth. ### How You’ll Contribute - Create website and landing page copy that communicates the product, value proposition, and brand clearly. - Develop sales materials, proposals, decks, and case studies that help move leads through the funnel. - Build and maintain the Brand Verbal Guidelines, including brand story, messaging, tone of voice, and key narratives. - Create customer experience copy across different touchpoints. - Write UX copy for the Daos App, with a focus on clarity, usability, and conversion. - Develop social media and PR copy for campaigns, launches, events, and special projects. - Build and maintain a messaging library for different audiences, products, and communication channels. - Act as a voice guardian, ensuring consistency across all brand communications. - Work closely with designers, marketers, sales, and other teams to turn ideas into polished communication materials. - Use AI as a working tool for research, structuring, brainstorming, and first drafts — while always applying a strong manual editing and final writing layer. ### What You Bring - Strong background in content-led / inbound marketing, rather than pure performance marketing. - Ability to turn products into cases, narratives, stories, campaigns, and lead-generating content. - Experience using content, PR, collaborations, events, and special projects as acquisition levers. - A portfolio with at least 2 strong English-language cases — such as decks, landing pages, proposals, case studies, or similar materials. Social media examples alone are not enough. - Experience writing brand stories, brand platforms, and tone-of-voice guidelines. - Experience working closely with a designer: you understand how copy works within a layout, slide density, visual hierarchy, and the actual design process — not just writing long-form text in Google Docs for someone else to adapt later. - Strong understanding of sales and different stages of the funnel — for example, knowing how a proposal differs from a landing page and how a middle-of-funnel lead differs from a cold lead. - Strong English writing skills and the ability to communicate complex ideas clearly and naturally ### Nice to have - Experience in Web3, AI, venture capital, premium real estate, or hospitality. - Experience with UX writing for mobile applications. - Experience working with international brands and multicultural audiences.