Senior Copywriter (Direct Response)

Job description

We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency. You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads. You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed. This is not an order-taker role. You won't be waiting for someone to hand you a brief and tell you exactly what to write. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment." What Success Looks Like You come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive direction You can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it works Your first drafts are close to final - strategists aren't rewriting your copy, they're refining it You know what's winning and losing across your clients without being asked Iterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook) The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategy Your avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a task A Day In This Role Morning: Check the creative tracker for your clients. What launched? What's testing? Any winners or losers from the last batch? Review any feedback or revision requests that came in overnight. Writing blocks: The bulk of your day is writing - ad scripts, body copy, emails, funnel pages, or long-form projects like webinars or VSLs. You're working from briefs you helped shape, not briefs handed to you fully formed. Creative strategy calls: Weekly with your pod. You come prepared with analysis: what's working, what's not, what we should iterate on, what net-new concepts are worth testing. You leave with a plan for what's needed and why. Throughout the day: Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itself Update the creative tracker with your batch details before submitting for review Collaborate with your strategist on messaging direction, offer positioning, and funnel improvements Coordinate with creative leads on video scripts and static direction End of day: You can answer: What's the status of my active batches? What's winning/losing for each client? What's next and why? Experience & Requirements 3+ years of direct response copywriting experience; info/coaching space strongly preferred Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy) Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs Ability to analyze creative performance and iterate intelligently - not just "try something different" Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to write Comfortable working within structured systems (creative trackers, naming conventions, brief templates) Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning What This Role Is Not Not word-outputting. Writing without understanding the strategy behind it - the offer mechanics, the funnel purpose, the awareness level - produces generic copy. You need to understand (or figure out) the strategic context, and push back when something doesn't make sense. Not an order-taker. Copywriters here get strategic context - and contribute to it. You should know what we're testing, why we're testing it, and bring your own ideas. "Just tell me what to write" is not how this works. Not surface-level analysis. "This ad won" is not insight. Understanding why it won - what lead, what awareness level, what belief shift - is what lets you iterate intelligently and compound wins. Not detached from performance. If you don't know what's winning and losing, you're writing blind. Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope. Not a solo role. Creative strategy is collaborative. Strategists, media buyers, and you all contribute to what gets tested. Same goes for funnel improvements and long-form projects. You'll Thrive Here If You're energized by understanding why copy works - awareness levels, belief shifts, persuasion structures - not just writing what sounds good You want to be a strategic partner, not a production resource You're curious about performance data and want your work to be measured You can operate with autonomy - taking loose direction and returning with developed, reasoned concepts You're comfortable pushing back when briefs are unclear or strategy doesn't make sense You want to master direct response as a discipline, not just collect writing samples This May Not Be For You If You prefer clear, detailed briefs that tell you exactly what to write You see copywriting as creative expression rather than strategic persuasion You're not interested in performance data or iteration You're uncomfortable with direct feedback on your work You want to write, not think about why you're writing it ABOUT BAD MARKETING: We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else. We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it. BENEFITS: Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization. A collaborative and innovative work environment with a focus on creativity and results. ADDITIONAL: 9AM - 6PM EST Remote W2 (US Residents Only) OUR CORE VALUES: BE BAD PLAY TO WIN EXTREME OWNERSHIP SOLUTIONS NOT PROBLEMS