Senior Core Product Marketing Manager

Job description

We are seeking a Senior Product Marketing Manager to join our Product Marketing team. This role owns the go-to-market (GTM) strategy for one or more products within the Articulate platform, including the GTM plan against revenue goals and the commercial model behind it. You will shape messaging, pricing and packaging, use funnel data and AI systems to sharpen the plan, and build the launch foundations for execution. You will partner with product, marketing, sales, customer success, growth, ops, and ecosystem and reseller partners to shape the roadmap and carry recommendations to senior leaders. We are looking for someone who writes the playbook, builds the systems the team runs on, and is accountable for the plan that delivers a revenue goal. ### What you'll own: - **Revenue and GTM plan.**Own the GTM plan against the revenue goal for your product(s). Work with Sales and Ops on targets, track progress against them, and decide what to scale, fix, pause or stop as results come in. - **Commercial model.** Shape the pricing, packaging, and monetization approach for your product(s). Make recommendations and carry them through to a decision with cross-functional partners. - **Shared context and systems.** Build and maintain the positioning, messaging, and competitive context, plus the skills and workflows, that the PMM team and its AI agents run on. - **Funnel data and insights.** Own the funnel for your product(s), from first touch through conversion and expansion. Help shape the dashboards and metrics the team relies on, using them to turn insights into GTM strategy and execution. - **Field readiness.** Act as the voice of product, owning field messaging, FAQs, web content, and live enablement for Sales, Customer Success, and reseller partners. ### What you'll do: - Build positioning, value propositions, and differentiated messaging for the full buying committee, from practitioners and business creators to administrators and IT stakeholders, and hold a high quality bar on what the team ships - Develop deep insight into customers, segments, and target accounts, and use research, usage data, and buying signals to guide GTM plans and the roadmap - Build the launch and campaign foundations (plans, templates, assets, standards) that Growth, Content, and Sales execute from - Work with Product and Engineering on the roadmap, and make the case for what to build next and how it should be priced and packaged - Work with Sales, Customer Success, Legal, and Marketing leadership to reach decisions on commercial strategy that cross teams - Adapt GTM across ecosystem, integration, and reseller partners as revenue channels, including positioning, co-marketing, enablement, and shared account plans - Build with AI every day - create workflows and agents for your own work, and add to the team's shared context, skills, and agents so everyone's output improves - Decide what to do yourself, what to delegate, and what to automate - Create internal and field assets, track competitors and market trends, and support events ### What you should have: - 8+ years of product marketing experience, B2B SaaS preferred - A track record of owning a GTM plan against a revenue goal or other commercial outcome, and making calls on what to scale, fix, or stop based on data - Experience shaping pricing, packaging, and monetization, ideally including usage-based or credit-based models - Hands-on AI proficiency to speed up your work and apply your own judgment to the output - A high-quality bar for excellent storytelling with the ability to turn complex or technical ideas into a clear narrative that stands out - Experience owning a funnel, plus strong comfort with funnel metrics and dashboards used to shape messaging, strategy, and decisions - Experience building a launch or GTM framework from a blank page that others then adopted - Ability to operate in ambiguity, flex across shifting priorities, and execute in adjacent areas like Growth, Ops and even Sales - Experience with ecosystem, integration, or reseller partnerships, ideally as a revenue channel - Proven ability to make strategic recommendations to senior leaders and reach a decision - Strong cross-functional collaboration across product, sales, customer success, growth, operations, legal, and partners - Experience raising the bar for peers through templates, standards, or coaching - Bachelor's degree, or equivalent experience, MBA preferred - Nice to have: experience with e-learning creation or delivery tools, including Articulate 360