Role SummaryWe are seeking a high-performance Senior Creative Designer who operates at the intersection of brand, conversion, and speed. This role is responsible for producing and scaling creative across Shopify, TikTok Shop, Amazon, email/SMS, and retail channels—while minimizing reliance on detailed briefs and excessive revision cycles.This is not a traditional design role. It is a creative operator position focused on driving performance, consistency, and high-volume output at scale.Core ResponsibilitiesHigh-Volume Creative ExecutionDesign 20–50+ assets per week across:PDP graphics (Shopify, Amazon)Paid ads (Meta, TikTok)Organic social contentEmail/SMS creativePromotional campaigns (bundles, launches, sales)Maintain a high bar for quality while operating at speedConversion-Driven DesignTranslate marketing goals into high-performing creativeBuild assets leveraging:Strong hooksClear, benefit-driven messagingSocial proofUrgency and CTA hierarchyContinuously iterate based on performance dataCreative Systems & TemplatesBuild scalable design systems to reduce:Revision cyclesBack-and-forth communicationDependency on detailed briefsDevelop reusable templates for:PDPsPaid adsPromotional campaignsEstablish visual and structural consistency across all channelsCross-Channel AdaptationAdapt campaigns across:ShopifyTikTok ShopAmazonRetail displaysEnsure each asset is optimized for its platform—not simply resizedBrand Elevation & ConsistencyMaintain and elevate the brand’s visual identityEnsure cohesion across:DigitalRetailExperiential touchpointsBalance performance-driven creative with premium brand standardsCollaboration & OwnershipPartner closely with Growth, Marketing, Operations, and Product teamsTake ownership of creative direction when briefs are limitedProactively identify creative opportunities, gaps, and testing ideasRequirementsMust-Have5+ years of experience in design within beauty, CPG, or e-commerceStrong portfolio showcasing:PDP designPaid social creativeProduct marketing assetsProven ability to:Work quickly without sacrificing qualityManage high asset volumeOperate with minimal directionPerformance Skillset (Non-Negotiable)Deep understanding of:Conversion-focused designVisual hierarchyDirect-response creative principlesExperience designing for:Mobile-first environmentsTikTok-native formatsDemonstrated ability to iterate based on performance metricsSystems & ToolsAdvanced proficiency in:Adobe Creative SuiteFigmaExperience building:Design systemsTemplate librariesFamiliarity with Shopify, Amazon, and paid media creative workflows is a plus
Role Summary
We are seeking a high-performance Senior Creative Designer who operates at the intersection of brand, conversion, and speed. This role is responsible for producing and scaling creative across Shopify, TikTok Shop, Amazon, email/SMS, and retail channels—while minimizing reliance on detailed briefs and excessive revision cycles.
This is not a traditional design role. It is a creative operator position focused on driving performance, consistency, and high-volume output at scale.
Core Responsibilities
High-Volume Creative Execution
- Design 20–50+ assets per week across:
- PDP graphics (Shopify, Amazon)
- Paid ads (Meta, TikTok)
- Organic social content
- Email/SMS creative
- Promotional campaigns (bundles, launches, sales)
- Maintain a high bar for quality while operating at speed
Conversion-Driven Design
- Translate marketing goals into high-performing creative
- Build assets leveraging:
- Strong hooks
- Clear, benefit-driven messaging
- Social proof
- Urgency and CTA hierarchy
- Continuously iterate based on performance data
Creative Systems & Templates
- Build scalable design systems to reduce:
- Revision cycles
- Back-and-forth communication
- Dependency on detailed briefs
- Develop reusable templates for:
- PDPs
- Paid ads
- Promotional campaigns
- Establish visual and structural consistency across all channels
Cross-Channel Adaptation
- Adapt campaigns across:
- Shopify
- TikTok Shop
- Amazon
- Retail displays
- Ensure each asset is optimized for its platform—not simply resized
Brand Elevation & Consistency
- Maintain and elevate the brand’s visual identity
- Ensure cohesion across:
- Digital
- Retail
- Experiential touchpoints
- Balance performance-driven creative with premium brand standards
Collaboration & Ownership
- Partner closely with Growth, Marketing, Operations, and Product teams
- Take ownership of creative direction when briefs are limited
- Proactively identify creative opportunities, gaps, and testing ideas
Requirements
Must-Have
- 5+ years of experience in design within beauty, CPG, or e-commerce
- Strong portfolio showcasing:
- PDP design
- Paid social creative
- Product marketing assets
- Proven ability to:
- Work quickly without sacrificing quality
- Manage high asset volume
- Operate with minimal direction
Performance Skillset (Non-Negotiable)
- Deep understanding of:
- Conversion-focused design
- Visual hierarchy
- Direct-response creative principles
- Experience designing for:
- Mobile-first environments
- TikTok-native formats
- Demonstrated ability to iterate based on performance metrics
Systems & Tools
- Advanced proficiency in:
- Adobe Creative Suite
- Figma
- Experience building:
- Design systems
- Template libraries
- Familiarity with Shopify, Amazon, and paid media creative workflows is a plus
