At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. Be brave. Be creative. Be a community.THE ROLE Reporting into the Head of Creative, you’ll own the end-to-end creative production process for shoots and campaigns, translating brand and commercial objectives into compelling creative execution across all channels.You’ll lead creative direction from concept through to delivery, confidently managing shoots, teams, budgets and timelines while ensuring everything lands on brand, on time and at the highest standard.WHAT YOU'LL BE DOING Own the end-to-end creative production strategy for shoots, from initial concept to final delivery Lead the development of creative concepts and mood boards, setting a clear creative vision and success criteria Provide creative and operational leadership across shoots, directing on set through post-production Source, negotiate and secure shoot locations Partner with model bookers to define casting direction and secure talent aligned to campaign objectives Build and manage a trusted network of internal and external creative collaborators, including photographers, stylists and makeup artists Lead shoot teams to ensure seamless execution Oversee post-production, including selects, final delivery, costs, approvals and invoicing Ensure timely and accurate delivery of final assets to all stakeholders Own and manage shoot budgets, including forecasting, spend tracking and performance reporting Oversee production logistics such as call sheets, schedules and resourcing Continuously research fashion, photography, film and cultural trends to elevate creative output Partner closely with brand, marketing, social and e-commerce teams to deliver integrated launches Take ownership of on-brand, on-time campaign launches, proactively communicating risks and solutions Set and uphold creative direction for studio, e-commerce and always-on content WHAT WE ARE LOOKING FOR Highly organised with excellent time management skills Proactive and confident managing multiple projects simultaneously Exceptional attention to detail Comfortable working independently and collaboratively Strong conceptual thinker with the ability to turn vision into execution Passionate about storytelling, campaign direction and visual culture Confident working in a fast-paced, high-volume environment Deeply immersed in fashion photography, cinematography, culture and trends Previous experience in a creative role within fashion is essential WHY JOIN USOur mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.Our benefits include (subject to level and eligibility):Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assuranceAccess to an on-site gym and free weekly Pilates, yoga and fitness classesDiscount across all brandsComprehensive wellbeing packageDog-friendly offices (in selected locations)Ongoing learning and development with strong internal progressionOn-site canteen serving breakfast, lunch, snacks and hot drinksFree season ticket loan #LI-DH1 #Debenhamsgroup
At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!
We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.
We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.
Be brave. Be creative. Be a community.
THE ROLE
Reporting into the Head of Creative, you’ll own the end-to-end creative production process for shoots and campaigns, translating brand and commercial objectives into compelling creative execution across all channels.
You’ll lead creative direction from concept through to delivery, confidently managing shoots, teams, budgets and timelines while ensuring everything lands on brand, on time and at the highest standard.
WHAT YOU'LL BE DOING
- Own the end-to-end creative production strategy for shoots, from initial concept to final delivery
- Lead the development of creative concepts and mood boards, setting a clear creative vision and success criteria
- Provide creative and operational leadership across shoots, directing on set through post-production
- Source, negotiate and secure shoot locations
- Partner with model bookers to define casting direction and secure talent aligned to campaign objectives
- Build and manage a trusted network of internal and external creative collaborators, including photographers, stylists and makeup artists
- Lead shoot teams to ensure seamless execution
- Oversee post-production, including selects, final delivery, costs, approvals and invoicing
- Ensure timely and accurate delivery of final assets to all stakeholders
- Own and manage shoot budgets, including forecasting, spend tracking and performance reporting
- Oversee production logistics such as call sheets, schedules and resourcing
- Continuously research fashion, photography, film and cultural trends to elevate creative output
- Partner closely with brand, marketing, social and e-commerce teams to deliver integrated launches
- Take ownership of on-brand, on-time campaign launches, proactively communicating risks and solutions
- Set and uphold creative direction for studio, e-commerce and always-on content
WHAT WE ARE LOOKING FOR
- Highly organised with excellent time management skills
- Proactive and confident managing multiple projects simultaneously
- Exceptional attention to detail
- Comfortable working independently and collaboratively
- Strong conceptual thinker with the ability to turn vision into execution
- Passionate about storytelling, campaign direction and visual culture
- Confident working in a fast-paced, high-volume environment
- Deeply immersed in fashion photography, cinematography, culture and trends
- Previous experience in a creative role within fashion is essential
WHY JOIN US
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.
2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.
Our benefits include (subject to level and eligibility):
- Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
- Access to an on-site gym and free weekly Pilates, yoga and fitness classes
- Discount across all brands
- Comprehensive wellbeing package
- Dog-friendly offices (in selected locations)
- Ongoing learning and development with strong internal progression
- On-site canteen serving breakfast, lunch, snacks and hot drinks
- Free season ticket loan
#LI-DH1 #Debenhamsgroup
Debenhams Group is redefining the future of retail following the successful transformation of the iconic British heritage brand, Debenhams. Once bought out of administration, Debenhams has emerged as Britain's leading online department store, built for the future and primed for rapid growth. We’ve cultivated a vibrant community of brands, engaging millions of consumers, and we’re just getting started.
Debenhams Group is redefining the future of retail following the successful transformation of the iconic British heritage brand, Debenhams. Once bought out of administration, Debenhams has emerged as Britain's leading online department store, built for the future and primed for rapid growth. We’ve cultivated a vibrant community of brands, engaging millions of consumers, and we’re just getting started.
