Senior Creative Strategist

Job description

Senior Creative Strategist – Samako Cleaning Rewarding Salary + Benefits Full Time Remote | EU-Based We’ve partnered with Samako Cleaning, a fast-scaling DTC brand in the home care space, now looking to hire a Creative Strategist to take ownership of the ideas, concepts and strategy behind its paid advertising. About Samako Cleaning At Samako, we believe a clean home creates a clear mind. Cleaning shouldn’t feel like a chore or a source of frustration; it should bring calm, clarity and balance to everyday life. Samako designs minimalist, beautifully crafted cleaning companions that are made to be seen and used. Rooted in Dutch design, its products combine form and function to create effortless routines and peaceful spaces. Cleaning is often seen as a functional, even boring category. Samako sees something different: the opportunity to turn everyday essentials into a desirable lifestyle brand and make cleaning feel beautiful, calm and even sexy. Creative has played a major role in getting the business to where it is today. The next step is to bring even greater structure, strategy and performance direction to its creative engine. Check them out here: The Role The Senior Creative Strategist will take ownership of the ideas behind Samako’s ads, turning customer psychology into concepts, trends into performance and creative insights into scalable growth. This isn’t simply about making ads look good. You’ll be responsible for understanding what makes people stop scrolling, click and ultimately buy, developing high-performing concepts, hooks, scripts and messaging angles across Meta, TikTok and other paid acquisition channels. Sitting at the intersection of performance marketing, consumer psychology and creative production, you’ll work closely with media buyers, creators, editors and designers to build a structured, scalable creative testing engine. This is a genuine build + scale opportunity for someone who combines creativity with commercial thinking and wants to make creative a meaningful growth lever for an ambitious DTC brand. Responsibilities Develop and own creative strategies across Meta, TikTok and other paid acquisition channels Create high-performing ad concepts, hooks, scripts, messaging angles and testing hypotheses Turn customer insights, performance data and emerging trends into scalable creative ideas Translate winning performance patterns into repeatable creative frameworks Continuously analyse creative performance to identify opportunities, bottlenecks and areas for improvement Build and maintain structured creative testing roadmaps and learning loops Research competitors, customer pain points, trends and viral formats to inspire new concepts Develop direct-response messaging that balances performance with Samako’s premium brand positioning Brief designers, video editors and content creators with clear, actionable creative direction Collaborate closely with media buyers to understand what is working and continuously improve creative output Identify winning hooks, offers, formats and storytelling approaches Increase creative testing velocity and accelerate iteration Ensure all creative remains aligned with Samako’s calm, premium and design-led brand identity Day to Day Analysing paid social performance and identifying why particular creatives, hooks and angles are winning or losing Developing new concepts, scripts, hooks and messaging angles for Meta and TikTok Turning customer insights, reviews, pain points and behavioural trends into new creative ideas Briefing creators, editors and designers on upcoming concepts and campaigns Working closely with media buyers to connect creative performance with acquisition results Researching competitors, emerging trends and viral formats Managing a structured creative testing roadmap and prioritising upcoming experiments Reviewing creative output and providing clear feedback to improve performance Identifying winning concepts and developing new iterations to scale them further Finding new ways to make an everyday cleaning category feel distinctive, desirable and memorable Requirements 2–5+ years of experience in creative strategy, performance marketing or direct-response advertising Strong understanding of the Meta and TikTok advertising ecosystems Deep understanding of consumer psychology, hooks and direct-response marketing Experience developing ad concepts, scripts, messaging angles and creative briefs Strong understanding of what makes paid social creative convert Analytical mindset with the ability to interpret creative performance data and turn it into action Experience working with UGC creators, video editors, designers and wider creative teams Experience using AI to increase creative output efficiency and tackle briefings at scale Comfortable working within fast-paced DTC or eCommerce environments Creative thinker with strong commercial awareness Clear and professional English communication skills Dutch language skills are a strong advantage Comfortable working remotely, independently and taking ownership of outcomes What Really Matters More than anything, they’re looking for someone who: Is obsessed with understanding why creative performs Combines creative instinct with a strong analytical and commercial mindset Understands customer psychology and what makes someone stop, engage and buy Can bring structure to creative testing rather than relying on guesswork Generates fresh ideas while learning quickly from performance data Can balance direct-response performance with a premium, design-led brand Collaborates effectively with media buyers, creators and creative teams Takes genuine ownership and moves quickly from insight to execution Results Success in this role will be measured by: A consistent pipeline of high-performing paid social creatives Improved ROAS, CAC, CTR and conversion performance Higher creative testing velocity and faster iteration cycles Clearer insights into winning messaging, hooks, formats and concepts Stronger collaboration between creative and performance marketing Ads that drive performance without compromising Samako’s brand positioning More scalable and predictable paid acquisition Creative becoming an increasingly meaningful growth lever for the business Why Join Samako? Join a fast-growing DTC brand entering an exciting international scale-up phase Play a central role in building the creative engine behind a €100M+ ambition Take genuine ownership of creative strategy rather than simply executing briefs Work across performance, consumer psychology, storytelling and brand Work closely with the Head of Growth and wider marketing team Have the freedom to test, learn and introduce new ideas quickly Enjoy real autonomy, accountability and progression Join a compact team of ambitious, high-performing colleagues Benefits Excellent salary Flexible, remote-first working Unlimited vacation days, provided your responsibilities are covered High-growth environment with genuine progression opportunities Significant ownership and autonomy over creative strategy The opportunity to shape how an international DTC brand approaches performance creative If this sounds like you, hit apply or email Kyle at to find out more! Samako is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success. Please let us know if you require any adjustments during the recruitment process.