Senior Creative Strategist – Paid Social (Meta Ads) | RemotePosition Type: Full-Time, Remote Working Hours: EST HoursAbout the RoleAt Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram advertising campaigns.This is not a traditional media buying role focused only on dashboards and optimization.Your primary edge should come from your ability to:develop winning ad conceptscreate compelling hooks and messagingwrite high-converting creative briefsshape storytelling that drives conversionsscale campaigns through creative iterationYou will own campaigns from: idea → creative strategy → launch → optimization → scaleIf you understand that strong performance marketing starts with creative strategy, this role is built for you.What You’ll OwnPaid Social Campaign ManagementOwn and scale Facebook & Instagram ad campaigns across multiple accountsManage campaign performance from:conceptinglaunchoptimizationscalingHandle monthly ad budgets ranging from:$10K–$250K+Maintain accountability for:CPLCPAROASconversion performanceCreative Strategy (Primary Focus)Develop original:ad angleshooksmessaging frameworkscampaign narrativesWrite high-converting creative briefs for:designersvideo editorsUGC creatorsLead UGC strategy, including:scriptingstorytellingvideo directionperformance-focused conceptsContribute directly to ad ideation and creative executionContinuously test and iterate new creative conceptsPerformance OptimizationAnalyze campaign performance dailyIdentify winning creatives and scale them effectivelyOptimize:audiencesofferscreativesmessagingMake data-driven decisions based on campaign insightsCreative + Data Feedback LoopUse performance data to refine:messaginghooksstorytellingpositioningUnderstand why creatives perform — not just what performsImprove campaign efficiency through continuous creative testingCollaboration & OwnershipWork closely with:designerseditorsinternal marketing teamsAlign campaigns with revenue and growth goalsOperate independently with strong ownership over outcomes and performanceWhat Makes You a Strong FitYou think creative-first, not dashboard-firstYou understand the relationship between:creativeofferconversionYou know how to create ads that convert — not just launch campaignsYou are both analytical and creativeYou thrive in fast-paced, performance-driven environmentsYou proactively bring fresh ideas and test aggressivelyRequirements (Must-Have)Experience3+ years running Facebook & Instagram ads at a high levelProven experience managing:$10,000+/month ad spendpreferably significantly larger budgetsExperience handling multiple accounts simultaneously (5+ preferred)Creative Strategy ExperienceStrong hands-on involvement in:ad conceptingcreative strategymessaging developmentcreative brief writingstorytelling for paid adsAbility to create:high-converting UGC conceptsstatic ad conceptsvideo ad narrativesTechnical & Platform SkillsStrong command of:Meta Ads ManagerFacebook Business SuiteMeta Pixelconversion trackingcampaign optimizationStrong copywriting ability for:hooksCTAsad messagingImportantCandidates who have only managed campaigns operationally without contributing directly to:creative strategymessagingad conceptscreative directionwill not be a fit for this role.What Separates Top CandidatesStrong portfolio of winning creatives:UGCstatic adsshort-form video adsAbility to clearly explain their contribution to creative performanceDeep understanding of:creative psychologyconversion flowsoffer positioningExperience managing:$50K–$250K+ monthly budgetsExperience with:UGC workflowscreator coordinationvideo production processesDaily use of AI tools such as:ChatGPTAI-assisted creative workflowsWhat a Typical Day Looks LikeReview Meta campaign performance and identify opportunitiesDevelop new ad concepts and messaging anglesWrite creative briefs for designers and editorsLaunch and test new creativesAnalyze CPL, CPA, CTR, and ROAS performanceScale winning creatives and pause underperformersCollaborate with internal teams on growth initiativesIn short: You drive paid social growth by combining strong creative strategy with performance-focused execution.Key Metrics for Success (KPIs)CPL, CPA, and ROAS improvementsSpeed and quality of creative testingCampaign scalability and performance consistencyConversion performance across multiple accountsAbility to consistently launch winning creativesRevenue growth driven through paid socialWhy This Role Stands OutCreative-first performance marketing roleHigh ownership across strategy and executionDirect impact on growth and revenueOpportunity to shape messaging and creative direction at scaleExposure to:paid socialUGC systemsperformance creativegrowth marketingGrowth opportunities into:Creative DirectorHead of Paid SocialGrowth Marketing leadershipInterview ProcessInitial Phone ScreenVideo Interview with RecruiterClient InterviewOffer & Background VerificationApply NowIf you:understand how creative drives conversionsenjoy building winning ad conceptsthrive in paid social performance environmentswant ownership over both strategy and outcomesthis is a strong opportunity to lead creative-driven growth across high-performing Meta campaigns.
Senior Creative Strategist – Paid Social (Meta Ads) | Remote
Position Type: Full-Time, Remote
Working Hours: EST Hours
About the Role
At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram advertising campaigns.
This is not a traditional media buying role focused only on dashboards and optimization.
Your primary edge should come from your ability to:
- develop winning ad concepts
- create compelling hooks and messaging
- write high-converting creative briefs
- shape storytelling that drives conversions
- scale campaigns through creative iteration
You will own campaigns from:
idea → creative strategy → launch → optimization → scale
If you understand that strong performance marketing starts with creative strategy, this role is built for you.
What You’ll Own
Paid Social Campaign Management
- Own and scale Facebook & Instagram ad campaigns across multiple accounts
- Manage campaign performance from:
- concepting
- launch
- optimization
- scaling
- Handle monthly ad budgets ranging from:
- Maintain accountability for:
- CPL
- CPA
- ROAS
- conversion performance
Creative Strategy (Primary Focus)
- Develop original:
- ad angles
- hooks
- messaging frameworks
- campaign narratives
- Write high-converting creative briefs for:
- designers
- video editors
- UGC creators
- Lead UGC strategy, including:
- scripting
- storytelling
- video direction
- performance-focused concepts
- Contribute directly to ad ideation and creative execution
- Continuously test and iterate new creative concepts
Performance Optimization
- Analyze campaign performance daily
- Identify winning creatives and scale them effectively
- Optimize:
- audiences
- offers
- creatives
- messaging
- Make data-driven decisions based on campaign insights
Creative + Data Feedback Loop
- Use performance data to refine:
- messaging
- hooks
- storytelling
- positioning
- Understand why creatives perform — not just what performs
- Improve campaign efficiency through continuous creative testing
Collaboration & Ownership
- Work closely with:
- designers
- editors
- internal marketing teams
- Align campaigns with revenue and growth goals
- Operate independently with strong ownership over outcomes and performance
What Makes You a Strong Fit
- You think creative-first, not dashboard-first
- You understand the relationship between:
- You know how to create ads that convert — not just launch campaigns
- You are both analytical and creative
- You thrive in fast-paced, performance-driven environments
- You proactively bring fresh ideas and test aggressively
Requirements (Must-Have)
Experience
- 3+ years running Facebook & Instagram ads at a high level
- Proven experience managing:
- $10,000+/month ad spend
- preferably significantly larger budgets
- Experience handling multiple accounts simultaneously (5+ preferred)
Creative Strategy Experience
- Strong hands-on involvement in:
- ad concepting
- creative strategy
- messaging development
- creative brief writing
- storytelling for paid ads
- Ability to create:
- high-converting UGC concepts
- static ad concepts
- video ad narratives
Technical & Platform Skills
- Strong command of:
- Meta Ads Manager
- Facebook Business Suite
- Meta Pixel
- conversion tracking
- campaign optimization
- Strong copywriting ability for:
Important
Candidates who have only managed campaigns operationally without contributing directly to:
- creative strategy
- messaging
- ad concepts
- creative direction
will not be a fit for this role.
What Separates Top Candidates
- Strong portfolio of winning creatives:
- UGC
- static ads
- short-form video ads
- Ability to clearly explain their contribution to creative performance
- Deep understanding of:
- creative psychology
- conversion flows
- offer positioning
- Experience managing:
- $50K–$250K+ monthly budgets
- Experience with:
- UGC workflows
- creator coordination
- video production processes
- Daily use of AI tools such as:
- ChatGPT
- AI-assisted creative workflows
What a Typical Day Looks Like
- Review Meta campaign performance and identify opportunities
- Develop new ad concepts and messaging angles
- Write creative briefs for designers and editors
- Launch and test new creatives
- Analyze CPL, CPA, CTR, and ROAS performance
- Scale winning creatives and pause underperformers
- Collaborate with internal teams on growth initiatives
In short:
You drive paid social growth by combining strong creative strategy with performance-focused execution.
Key Metrics for Success (KPIs)
- CPL, CPA, and ROAS improvements
- Speed and quality of creative testing
- Campaign scalability and performance consistency
- Conversion performance across multiple accounts
- Ability to consistently launch winning creatives
- Revenue growth driven through paid social
Why This Role Stands Out
- Creative-first performance marketing role
- High ownership across strategy and execution
- Direct impact on growth and revenue
- Opportunity to shape messaging and creative direction at scale
- Exposure to:
- paid social
- UGC systems
- performance creative
- growth marketing
- Growth opportunities into:
- Creative Director
- Head of Paid Social
- Growth Marketing leadership
Interview Process
- Initial Phone Screen
- Video Interview with Recruiter
- Client Interview
- Offer & Background Verification
Apply Now
If you:
- understand how creative drives conversions
- enjoy building winning ad concepts
- thrive in paid social performance environments
- want ownership over both strategy and outcomes
this is a strong opportunity to lead creative-driven growth across high-performing Meta campaigns.
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
