Senior Creative Strategist - Paid Social (Meta Ads)

Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST HoursPosition Type: Full-Time, Remote Working Hours: EST Business HoursAbout the RoleWe’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.This is not a traditional media buyer role focused only on dashboards and bid adjustments.Your biggest strength should be your ability to:Create winning ad conceptsDevelop strong hooks and messagingDirect UGC and storytellingTurn creative ideas into profitable ad campaignsYou will own campaigns from: Idea → Creative Strategy → Launch → Optimization → Scalewhile being fully accountable for:CPLCPAROASCreative performanceGrowth outcomesIf you thrive at the intersection of:Performance marketingConsumer psychologyStorytellingPaid social creative strategyThis role is a strong fit.What You’ll OwnMeta Ads Campaign OwnershipBuild, launch, manage, and scale:Facebook AdsInstagram AdsManage multiple client accounts simultaneouslyHandle monthly ad budgets ranging from:$10K$50K$250K+Optimize campaigns for:Lead generationE-commerceCustomer acquisitionROASCPAConversion growthCreative Strategy (Primary Focus)This is a creative-first role.You will:Develop original ad angles and campaign conceptsCreate:HooksMessaging frameworksPositioning strategiesOffer narrativesWrite detailed creative briefs for:Video editorsGraphic designersUGC creatorsLead UGC direction including:ScriptingStorytellingCreator guidanceEmotional framingShape high-converting paid social narratives from scratchContinuously test fresh creative concepts and iterationsPerformance OptimizationMonitor campaign performance dailyAnalyze:CPLCPACTRROASHook ratesWatch timeConversion metricsIdentify winning creatives and scale them aggressivelyOptimize:AudiencesCreativesOffersFunnelsLanding page alignmentImprove performance primarily through creative iteration — not just media buyingCreative + Data Feedback LoopUse performance data to improve:MessagingStorytellingOffersEmotional triggersUnderstand:Why ads convertWhy creatives failWhat psychological angles drive performanceIterate quickly using data-backed creative insightsCollaboration & LeadershipWork closely with:DesignersEditorsCreatorsMarketing leadershipAlign campaigns with revenue and growth goalsOperate independently with high ownershipDrive a strong creative testing culture across accountsWhat Makes You a Strong FitYou think creatively first and analytically secondYou understand emotional drivers behind conversionsYou proactively bring new ideas and testing anglesYou move fast without sacrificing qualityYou are highly accountable for outcomesYou thrive in fast-paced growth environmentsRequired Experience & Skills3+ years running high-level Facebook and Instagram ad campaignsProven experience managing:$10K+/month ad spendPreferably $50K–$250K+ budgetsExperience managing multiple client accounts simultaneouslyStrong hands-on creative strategy experience including:Ad conceptsCreative briefsStorytellingUGC directionMessaging frameworksStrong copywriting and hook-writing abilityDeep understanding of:Meta Ads ManagerFacebook Business SuitePixel trackingAttributionConversion optimizationImportantCandidates focused only on media buying without strong creative strategy involvement will not be a fit.What Separates Top CandidatesPortfolio of winning Meta ad creativesExperience scaling successful creatives quicklyStrong understanding of:Direct-response psychologyUGC performanceCreative psychologyConversion flowsHands-on experience directing:CreatorsVideo conceptsAd scriptingExperience with:E-commerce brandsLead generation funnelsInfo productsSaaSDTC brandsAI-assisted creative workflow experience using:ChatGPTClaudeAI scripting toolsAI concept generationWhat a Typical Day Looks LikeReview ad performance and creative metricsBrainstorm and develop new ad anglesWrite creative briefs and hook variationsCoordinate with editors and designers on ad productionLaunch and optimize Meta campaignsAnalyze creative winners and losersIterate campaigns based on conversion dataTest new messaging frameworks and offersIn short: You drive growth by creating and scaling high-performing paid social creatives that consistently convert.Key Metrics for Success (KPIs)Improved CPL, CPA, and ROASSpeed of creative testing and iterationPerformance of ad creatives across accountsScalable campaign growthCreative hit rate and winning ad identificationConsistent account growth and profitabilityWhy This Role Stands OutCreative-first paid social roleHigh ownership across strategy and executionOpportunity to work on large-budget Meta campaignsStrong influence on revenue and growth outcomesFast-paced performance marketing environmentFreedom to aggressively test creative ideasExposure to scaling brands and multi-account growthInterview ProcessInitial Phone ScreenVideo Interview with RecruiterClient InterviewOffer & Background VerificationApply NowIf you:Know how to create Meta ads that actually convertUnderstand storytelling and direct-response psychologyLove testing creative anglesThrive owning performance outcomesThis role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.

Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours

Position Type: Full-Time, Remote
Working Hours: EST Business Hours

About the Role

We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.

This is not a traditional media buyer role focused only on dashboards and bid adjustments.

Your biggest strength should be your ability to:

• Create winning ad concepts
• Develop strong hooks and messaging
• Direct UGC and storytelling
• Turn creative ideas into profitable ad campaigns

You will own campaigns from:
Idea → Creative Strategy → Launch → Optimization → Scale

while being fully accountable for:

• CPL
• CPA
• ROAS
• Creative performance
• Growth outcomes

If you thrive at the intersection of:

• Performance marketing
• Consumer psychology
• Storytelling
• Paid social creative strategy

This role is a strong fit.

What You’ll Own

Meta Ads Campaign Ownership

• Build, launch, manage, and scale:
• Facebook Ads
• Instagram Ads
• Manage multiple client accounts simultaneously
• Handle monthly ad budgets ranging from:
• $10K
• $50K
• $250K+
• Optimize campaigns for:
• Lead generation
• E-commerce
• Customer acquisition
• ROAS
• CPA
• Conversion growth

Creative Strategy (Primary Focus)

This is a creative-first role.

You will:

• Develop original ad angles and campaign concepts
• Create:
• Hooks
• Messaging frameworks
• Positioning strategies
• Offer narratives
• Write detailed creative briefs for:
• Video editors
• Graphic designers
• UGC creators
• Lead UGC direction including:
• Scripting
• Storytelling
• Creator guidance
• Emotional framing
• Shape high-converting paid social narratives from scratch
• Continuously test fresh creative concepts and iterations

Performance Optimization

• Monitor campaign performance daily
• Analyze:
• CPL
• CPA
• CTR
• ROAS
• Hook rates
• Watch time
• Conversion metrics
• Identify winning creatives and scale them aggressively
• Optimize:
• Audiences
• Creatives
• Offers
• Funnels
• Landing page alignment
• Improve performance primarily through creative iteration — not just media buying

Creative + Data Feedback Loop

• Use performance data to improve:
• Messaging
• Storytelling
• Offers
• Emotional triggers
• Understand:
• Why ads convert
• Why creatives fail
• What psychological angles drive performance
• Iterate quickly using data-backed creative insights

Collaboration & Leadership

• Work closely with:
• Designers
• Editors
• Creators
• Marketing leadership
• Align campaigns with revenue and growth goals
• Operate independently with high ownership
• Drive a strong creative testing culture across accounts

What Makes You a Strong Fit

• You think creatively first and analytically second
• You understand emotional drivers behind conversions
• You proactively bring new ideas and testing angles
• You move fast without sacrificing quality
• You are highly accountable for outcomes
• You thrive in fast-paced growth environments

Required Experience & Skills

• 3+ years running high-level Facebook and Instagram ad campaigns
• Proven experience managing:
• $10K+/month ad spend
• Preferably $50K–$250K+ budgets
• Experience managing multiple client accounts simultaneously
• Strong hands-on creative strategy experience including:
• Ad concepts
• Creative briefs
• Storytelling
• UGC direction
• Messaging frameworks
• Strong copywriting and hook-writing ability
• Deep understanding of:
• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking
• Attribution
• Conversion optimization

Important

Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

What Separates Top Candidates

• Portfolio of winning Meta ad creatives
• Experience scaling successful creatives quickly
• Strong understanding of:
• Direct-response psychology
• UGC performance
• Creative psychology
• Conversion flows
• Hands-on experience directing:
• Creators
• Video concepts
• Ad scripting
• Experience with:
• E-commerce brands
• Lead generation funnels
• Info products
• SaaS
• DTC brands
• AI-assisted creative workflow experience using:
• ChatGPT
• Claude
• AI scripting tools
• AI concept generation

What a Typical Day Looks Like

• Review ad performance and creative metrics
• Brainstorm and develop new ad angles
• Write creative briefs and hook variations
• Coordinate with editors and designers on ad production
• Launch and optimize Meta campaigns
• Analyze creative winners and losers
• Iterate campaigns based on conversion data
• Test new messaging frameworks and offers

In short:
You drive growth by creating and scaling high-performing paid social creatives that consistently convert.

Key Metrics for Success (KPIs)

• Improved CPL, CPA, and ROAS
• Speed of creative testing and iteration
• Performance of ad creatives across accounts
• Scalable campaign growth
• Creative hit rate and winning ad identification
• Consistent account growth and profitability

Why This Role Stands Out

• Creative-first paid social role
• High ownership across strategy and execution
• Opportunity to work on large-budget Meta campaigns
• Strong influence on revenue and growth outcomes
• Fast-paced performance marketing environment
• Freedom to aggressively test creative ideas
• Exposure to scaling brands and multi-account growth

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you:

• Know how to create Meta ads that actually convert
• Understand storytelling and direct-response psychology
• Love testing creative angles
• Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.

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Pavago - Connecting You to Global Remote Opportunities 🌍

At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.

🌟 Why Consider Opportunities Through Pavago?

Competitive Pay: Command the salary you deserve, regardless of where you reside.

Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.

Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.

Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.

Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀

Explore global opportunities with us today!"