Senior CRM Manager (iGaming)

As a Senior CRM Manager, you will be responsible for leading the strategy, execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty, driving player lifetime value (LTV), and ensuring a personalized, data-driven experience for our players. This position requires a strong understanding of the iGaming industry, including casino, sportsbook and live gaming products, as well as expertise in segmentation, player journeys, automation, and responsible gaming practices. Tasks Develop global CRM strategy for all product verticals (casino, sportsbook) Design, execute and optimize multi-channel campaigns (email, SMS, push, onsite messaging, etc.) to increase engagement and retention Lead personalization efforts through segmentation, behavioral triggers, and predictive modeling Manage the CRM calendar to ensure timely, relevant, and compliant communications Monitor, analyze, and report on campaign performance (engagement rates, conversion, churn, etc) Collaborate with product, marketing, BI, and other teams to align CRM initiatives with business goals Mentor and guide CRM specialists/managers, fostering innovation and best practices Drive automation, testing, and optimization to enhance CRM effectiveness and scalability Requirements 2+ years of CRM experience, experience in a senior/leadership role Experience in iGaming Knowledge of CRM tools/platforms (FastTrack, , etc). Proven track record of driving player retention, reactivation, and engagement Deep understanding of player lifecycles, bonus mechanics, and gamification strategies Data-driven mindset with strong analytical skills Excellent communication and project management skills Fluency in English Benefits 24 working days of paid annual leave 6 days of paid sick leave Official employment Medical insurance Coffee zone with fruit & snacks available in the office Corporate lunch provided by the company Gym and sports classes Healthy and friendly work atmosphere