Senior CRM Specialist

Job description

Company Description efood is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. Job Description Are you passionate about building impactful communication strategies and using data to drive partner engagement and growth? We’re looking for a CRM Senior Specialist to join our Commercial team at efood and take ownership of our vendor-facing CRM strategy. In this role, you will design and execute CRM campaigns that engage, educate, and grow our vendor base, supporting key commercial objectives across the platform. What you’ll do: Own end-to-end CRM campaign management for vendor communications, from planning to execution and optimization. Design and implement B2B lifecycle strategies, including onboarding, activation, engagement, retention, and reactivation of vendors. Build and manage automated CRM journeys tailored to vendor behavior, lifecycle stage, and commercial needs. Leverage multiple communication channels (e.g., email, push notifications, in-app messages, SMS) to deliver timely and relevant messaging to vendors. Collaborate closely with Commercial, Sales, and Account Management teams to align CRM campaigns with business priorities and vendor needs. Monitor and optimize campaign performance, including engagement rates, conversion, feature adoption, and revenue impact. Design and execute A/B tests and segmentation strategies to improve communication effectiveness and personalization. Ensure consistency, clarity, and relevance of messaging across all vendor touchpoints. Stay up to date with CRM best practices, automation tools, and emerging technologies (including AI) to continuously improve workflows. Qualifications 3–5 years of experience in CRM, lifecycle marketing, or campaign management, ideally in a B2B or marketplace environment. Strong understanding of customer/vendor lifecycle management and engagement strategies. Hands-on experience with CRM platforms and multichannel campaign execution. Proven ability to build and optimize automated CRM journeys. Strong analytical mindset with the ability to translate data into actionable insights. Experience with segmentation, personalization, and A/B testing. Advanced Excel skills and comfort working with large datasets. Strong organizational skills and ability to manage multiple projects simultaneously. Excellent communication and stakeholder management skills across cross-functional teams. Nice to have: Experience working in a two-sided marketplace (vendors & users). Basic knowledge of SQL, HTML/CSS, or CRM templating languages (e.g., Liquid). Experience with vendor/product adoption campaigns or B2B engagement strategies. Additional Information We recognize good work and we want our people to feel appreciated! That’s why we offer an attractive remuneration package for what you bring in! 💰 We share a passion for food, so you will certainly appreciate the ticket restaurant card 💳 to spend in restaurants and/or food supplies. We are efooders after all! We take care of you with Private Medical & Life Insurance from day #1 to keep you healthy and safe! 🍎 We prioritize your mental health 🧠 and offer round-the-clock access to an online mental health platform. You can schedule unlimited therapy sessions with certified psychologists and coaching sessions with experienced coaches. We want you to grow with us 🚀 ! And to help you keep improving, we provide you access to our online training platform where you can study 📖 topics for your personal and professional growth! Are you a cappuccino lover ☕? Do you desperately want a cookie? Our inhouse cafeteria got you covered! If you want to stay in shape 🏋️ , our in-house gym awaits you fully equipped! We are passionate about exploring, growing & learning and our Global Mobility plan is created to help our people find their purpose around the world! 🌎 Saving for the future? We’ve got your back! Our Pension Plan helps you invest in tomorrow while you enjoy today! 💼 Life @efood: At efood, no day is the same as the day before! At efood, we constantly have chances to raise the bar improving, innovating, and challenging ourselves to grow! 🏔️ We take ownership of what we do, embracing challenges, and making things happen! ✔️ We move with pace to deliver value fast, which keeps us ahead, always balancing speed with quality! 🚀 We stay humble ❤️ as we grow and dive deep🔍 in situations, asking questions & exploring beyond the surface to get the best solutions! We bring good vibes by lifting each other up, focusing on what’s possible, and being the kind of teammate everyone wants on their side! 🙏 We’re a fast-growing, dynamic team where every efooder has the opportunity to shine, grow, and be part of something exciting. At efood, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here . efood collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details.