Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.Our client:Is a fast-growing direct-to-consumer brand in the beauty and wellness space focused on restoring confidence through safe and effective solutions for hair regrowth and health. They are at an important stage of growth as theye scale into a global beauty brand. Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performanceThe Role:CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance. The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes. A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap. This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution. Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred. Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agencyKey Areas of AccountabilitySite Performance & MonitoringMonitor website performance regularly and identify drops in conversion or revenueDiagnose friction points across the funnel and recommend solutions quickly CRO Strategy & TestingOwn the A/B testing roadmap from hypothesis to execution to analysisPrioritize experiments based on revenue impact and strategic valueContinuously improve conversion rate across key pagesLanding Page & Funnel OptimizationBuild and optimize landing pages for paid media, email, affiliate, and promotionsImprove PDPs, bundles, checkout flow, and upsell pathsOptimize UX elements including layout, navigation, CTA placement, and page structureRevenue Growth & Funnel EfficiencyImprove LTV to CAC through funnel and site improvementsIncrease AOV and ARPU through upsells and cross-sellsWork with lifecycle and paid media teams to improve overall customer valuePost-Purchase OptimizationImprove upsell and cross-sell performance after checkoutOptimize post-purchase flows and customer engagement pathsCross-Functional CollaborationPartner with the creative on messaging, design, and UX improvementsWork with engineering or dev partners to implement changes efficientlySupport tracking accuracy and ensure data integrity across toolsSystems & Workflow ManagementManage CRO backlog and testing pipeline using structured workflowsBuild repeatable processes for testing, reporting, and iterationUse AI tools to accelerate page creation, testing variations, and analysisWhat Success Looks LikeHigher conversion rates across key funnel stagesImproved LTV, AOV, and revenue per visitorFaster testing cycles and increased experimentation velocityClear reduction in friction across the customer journeyMeasurable impact on revenue efficiency and profitabilityStrong collaboration across growth, creative, and product teamsTools You Will UseShopify Plus, Recharge, SkioWebflow, Unbounce, Instapage, or similarNorthbeam, Google Analytics, LookerHotjar, PostHog, VWO, Convert, GA4ClickUp (daily), Slack, Figma, Google SheetsChatGPT, Jasper, Perplexity, and other AI toolsRequirements8+ years in CRO, growth, or e-commerce optimization rolesStrong experience in DTC or e-commerce environmentsDeep understanding of Shopify Plus or similar platformsProven experience running A/B tests and experimentation programsStrong analytical mindset with comfort in data and performance metricsExperience working with UX, design, and development teamsAbility to identify friction and translate insights into actionable testsFamiliarity with tools such as GA4, Hotjar, Northbeam, or similarComfortable working in fast-paced, performance-driven environmentsStrong ownership mindset with the ability to operate independentlyWhat This Role Is NotA brand-only UX job, this is about performanceA slow, reactive CRO function, we’re proactive and ship fastA pure people-manager role, you’ll be IC first, team-builder secondA 9-to-5 job execution style role, the site runs 24/7, and so does your monitoring systems (while you sleep, it catches issues, so you know what to prioritize in the morning)Our Core Values and what we built our culture around:WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisionsPROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisionsWE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goalsOPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparencyCONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the tableWE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach themBenefitsEmployee Discounts on our Products!Compensation of USD 7-8k/monthRemote roleUnlimited PTOMedical, Dental, Vision and Life InsurancePaid Parental LeaveWFH Setup CreditQuarterly Fitness CreditQuarterly Read-On-Us Credit
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client:
Is a fast-growing direct-to-consumer brand in the beauty and wellness space focused on restoring confidence through safe and effective solutions for hair regrowth and health. They are at an important stage of growth as theye scale into a global beauty brand. Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performance
The Role:
CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website.
Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance.
The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes.
A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap.
This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution.
Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred.
Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency
Key Areas of Accountability
Site Performance & Monitoring
- Monitor website performance regularly and identify drops in conversion or revenue
- Diagnose friction points across the funnel and recommend solutions quickly
CRO Strategy & Testing
- Own the A/B testing roadmap from hypothesis to execution to analysis
- Prioritize experiments based on revenue impact and strategic value
- Continuously improve conversion rate across key pages
Landing Page & Funnel Optimization
- Build and optimize landing pages for paid media, email, affiliate, and promotions
- Improve PDPs, bundles, checkout flow, and upsell paths
- Optimize UX elements including layout, navigation, CTA placement, and page structure
Revenue Growth & Funnel Efficiency
- Improve LTV to CAC through funnel and site improvements
- Increase AOV and ARPU through upsells and cross-sells
- Work with lifecycle and paid media teams to improve overall customer value
Post-Purchase Optimization
- Improve upsell and cross-sell performance after checkout
- Optimize post-purchase flows and customer engagement paths
Cross-Functional Collaboration
- Partner with the creative on messaging, design, and UX improvements
- Work with engineering or dev partners to implement changes efficiently
- Support tracking accuracy and ensure data integrity across tools
Systems & Workflow Management
- Manage CRO backlog and testing pipeline using structured workflows
- Build repeatable processes for testing, reporting, and iteration
- Use AI tools to accelerate page creation, testing variations, and analysis
What Success Looks Like
- Higher conversion rates across key funnel stages
- Improved LTV, AOV, and revenue per visitor
- Faster testing cycles and increased experimentation velocity
- Clear reduction in friction across the customer journey
- Measurable impact on revenue efficiency and profitability
- Strong collaboration across growth, creative, and product teams
Tools You Will Use
- Shopify Plus, Recharge, Skio
- Webflow, Unbounce, Instapage, or similar
- Northbeam, Google Analytics, Looker
- Hotjar, PostHog, VWO, Convert, GA4
- ClickUp (daily), Slack, Figma, Google Sheets
- ChatGPT, Jasper, Perplexity, and other AI tools
Requirements
- 8+ years in CRO, growth, or e-commerce optimization roles
- Strong experience in DTC or e-commerce environments
- Deep understanding of Shopify Plus or similar platforms
- Proven experience running A/B tests and experimentation programs
- Strong analytical mindset with comfort in data and performance metrics
- Experience working with UX, design, and development teams
- Ability to identify friction and translate insights into actionable tests
- Familiarity with tools such as GA4, Hotjar, Northbeam, or similar
- Comfortable working in fast-paced, performance-driven environments
- Strong ownership mindset with the ability to operate independently
What This Role Is Not
- A brand-only UX job, this is about performance
- A slow, reactive CRO function, we’re proactive and ship fast
- A pure people-manager role, you’ll be IC first, team-builder second
- A 9-to-5 job execution style role, the site runs 24/7, and so does your monitoring systems (while you sleep, it catches issues, so you know what to prioritize in the morning)
Our Core Values and what we built our culture around:
- WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
- PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
- WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
- OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
- CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
- WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them
Benefits
- Employee Discounts on our Products!
- Compensation of USD 7-8k/month
- Remote role
- Unlimited PTO
- Medical, Dental, Vision and Life Insurance
- Paid Parental Leave
- WFH Setup Credit
- Quarterly Fitness Credit
- Quarterly Read-On-Us Credit
Paired serves as your bridge to global career possibilities. We're dedicated to connecting you with esteemed US companies and offering remote work options. Your journey to a thriving international career starts here.
Paired serves as your bridge to global career possibilities. We're dedicated to connecting you with esteemed US companies and offering remote work options. Your journey to a thriving international career starts here.
