Senior Customer Marketing Manager

Job description

## What is Teachable? Teachable is the platform for experts and businesses who take education seriously. In a world where anyone can ask AI for information, we're the home for those who educate with purpose, modernity, and humanity. We help experts and businesses scale their impact and operations through courses, coaching, and digital downloads that students actually love. From a finance expert teaching Python for investment analysis to a multilingual coach offering business Spanish for executives, Teachable powers human-led learning that drives student trust, connection, and results. With a sleek, intuitive interface and AI as a time-saving partner, the platform enables transformative education rooted in real-world experience. Teachable experts have lived it—that's why they teach it.Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Part of the global [Hotmart Company](https://www.hotmart.co/) portfolio, **whose platforms have helped creators, experts, and businesses earn more than $10 billion,**Teachable continues to cement itself as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize student outcomes, business growth, and flexibility. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of real-world learning to shape the future, we want you on our team! ## **About the Customer Marketing team** Customer Marketing is a new team at Teachable, an evolved scope from the previous Product Marketing team, that plays a critical role in connecting customer insight, product adoption, and business outcomes. Our team leans toward go-to-market and post-launch impact, owning positioning, messaging, enablement, and adoption, working closely with Product and Customer Success to ensure solutions land, stick, and scale. This role sits within that team and is focused specifically on understanding our customers deeply and helping them succeed with our products over time. ## **The role** We're hiring a Senior Customer Marketing Manager to put the customer at the center of how we drive adoption and growth. This role is built around a simple loop: go deep with customers to uncover their real stories, partner with Product to shape and validate those stories, and then turn them into enablement that Marketing, Customer Success, and Sales can use to drive adoption, retention, and expansion. This person will lead structured customer interviews, feedback loops, and voice-of-customer research, to identify the moments where customers get the most value from our products. Working closely with Product, they'll turn those moments into credible, success stories and proof points that reflect how customers actually use and benefit from what we build. From there, this role owns translating those stories into practical enablement: case studies, adoption plays, lifecycle content, and sales-ready assets, in close partnership with Marketing, Customer Success, and Sales, so every team has what it needs to help customers adopt, stay, and grow with us. ## **What you'll do** **Build a systematic voice-of-customer practice** - Run ongoing customer interview and feedback programs to surface needs, blockers, and moments of value. - Synthesize qualitative and quantitative customer insight into clear themes that inform Marketing, Product, and Customer Success. - Establish a repeatable process for capturing and sharing customer insight across the organization. **Drive product adoption through customer-centric programs** - Design and own adoption plays and lifecycle programs that help customers get more value from our products over time. - Identify moments in the customer journey where targeted marketing can improve engagement, retention, or expansion. - Partner with Product and Customer Success to align on adoption goals and how marketing can support them. **Bring the customer voice into positioning and storytelling** - Turn customer insight into compelling narratives, case studies, and proof points that resonate with prospects and existing customers alike. - Ensure customer language and real-world use cases inform how we talk about our products. **Operate as a senior individual contributor** - Lead initiatives end-to-end with high autonomy, comfortable operating with an evolving mandate. - Navigate ambiguity and influence outcomes without formal authority. - Contribute to evolving Marketing standards, frameworks, and best practices across the team. **What you'll bring** - Proven experience in Customer Marketing, Product Marketing, or a closely related role in SaaS. - Hands-on experience running customer interviews and other qualitative and quantitative research methods. - Experience designing and executing product adoption plays or lifecycle marketing programs. - A genuine customer-first mindset—curious, empathetic, and motivated by understanding how customers actually experience our product. - Strong synthesis skills: the ability to turn raw customer feedback into clear insights and action. - Strong stakeholder management and communication skills. - Experience in creator economy, B2B SaaS, or commerce platforms is a strong plus. - Fluent English. While Teachable maintains our NY office for local employees to use, we operate as a **remote-first culture** in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations! --- *Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.*