Senior Data Analyst, Marketing Analytics

Job description

Company Description Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us. Job Description At Freshworks, we don't just collect data; we use it to build our roadmap. We are looking for a high-impact Senior Data Analyst who can navigate the technical depths of our data lakes but surface with clear, executive-ready insights. This isn't a siloed role. You will be the cross-functional "glue" working between Marketing, IT, Sales Operations, and Senior Leadership. You should be equally comfortable debugging a query as you are explaining ROI trends. You'll have the autonomy to dive deep into the weeds while maintaining the vision to provide high-level summaries that drive our global strategy. Key Responsibilities: Visualize the Future: With an AI-first mindset, design, build, and maintain high-performance dashboards in Tableau or Power BI that serve as the "single source of truth" for Marketing and Sales performance. Salesforce Insights: Leverage Salesforce data to audit Tableau/Power BI dashboards and deep dive into customer journey and Closed/Won Opportunities. Strategic Planning: Act as a key contributor to the Annual Operating Plan (AOP) process, providing the historical data and predictive modeling necessary to set realistic yet ambitious targets. Cross-Functional Collaboration: Partner with IT or Marketing Operations to ensure data integrity and with Sales/Marketing to understand the "why" behind the numbers. The Narrative: Translate complex datasets into polished, persuasive slide decks for executive reviews. You don't just present data; you provide recommendations. Full-Stack Analysis: Perform end-to-end analysis — from pulling data to building complex ROI models in Google Sheets (or Excel) to measure campaign and channel effectiveness. Qualifications Experience: 4-6 years in a Data Analyst or Business Intelligence role, specifically within Marketing Ops, Sales Ops, or a similar growth-focused environment CRM Expertise: Direct experience navigating and extracting data from Salesforce is required The Tech Stack: Advanced proficiency in Tableau, Power BI, or a similar visualization suite and ability to leverage AI SQL proficiency is strongly preferred for data extraction and manipulation. Experience with Databricks is a plus Familiarity with Python or R is a plus Modeling Mastery: You are a wizard in Google Sheets or Excel, capable of building dynamic models that calculate ROI, CAC, and LTV with ease Executive Presence: You possess the "soft skills" to present to Senior Leadership. You can simplify the complex and hold your own when questioned on methodology. The "Deep Dive" Mindset: An obsessive attention to detail. You're the person who catches the data discrepancy before anyone else. Additional Information Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our San Mateo, CA headquarters. The annual base salary range for this position is $130,000 - $160,000 USD. This role is also eligible for a target bonus. Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Freshworks offers multiple options for dental, medical, vision, disability and life insurances, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.