Senior Data Scientist, Mobile Marketing Analytics

Job description

**About Us:** Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most. With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life. **Data Science at Gametime** Our Marketing Analytics team is a cross-functional group supporting all aspects of Gametime, partnering closely with User Acquisition to optimize mobile campaign performance across channels like Meta, TikTok, Reddit, and other paid platforms. We drive creative and spend efficiency through rigorous experimentation, advanced measurement, and granular channel analysis, and we work to strengthen the connection between platform-reported performance, attribution-based data, and internal customer economics. The team studies mobile cohorts to identify high-value opportunities across leagues, teams, performers, and user segments, with an eye toward maximizing lifetime value and durable growth. **The Opportunity** We're hiring a **Senior Data Scientist** to help build and scale the analytical frameworks that power mobile marketing at Gametime, from executive-level performance narratives down to campaign, creative, cohort, and audience-level diagnostics. The ideal candidate has hands-on experience with mobile marketing, paid social platforms, mobile attribution, experimentation, causal measurement, audience management, and financial profitability modeling in a marketplace or consumer mobile setting, and is comfortable moving fluidly between strategic and highly granular work. We hire based on impact and capability, not just years of experience. We encourage you to apply and your level will be fully determined and agreed in the interview process. **What You'll Do** - Own the analytical frameworks for tracking mobile marketing effectiveness in a privacy-aware environment, bridging platform-reported data, attribution data, MMP data, and internal truth to support confident decisions despite measurement noise. - Own the end-to-end design and maintenance of marketing analytics dashboards in Sigma/Tableau, serving as a trusted source of truth for performance, user quality, payback, and profitability reporting. - Conduct granular analysis on campaign, ad set, ad, and creative performance (IPM, CPM, CPI, CAC, ROAS), providing data-driven recommendations and partnering with marketing to spot creative fatigue and winning assets. - Analyze mobile user cohorts to understand retention, monetization, payback, and LTV behaviors, identifying efficiency trends across leagues, teams, and acquisition sources to guide budget allocation. - Partner with marketing and finance to understand channel incrementality, profitability, and spend efficiency, building financial scenario models to inform where to scale, reduce, or reallocate spend. - Design, analyze, and interpret experiments to measure true channel incrementality and marketing lift, including geo-lift, PSA tests, and audience holdouts, translating results into practical recommendations. - Own analytical support for retargeting and audience strategy, building and maintaining user lists and improving segmentation to ensure programs drive incremental value rather than capturing organic demand. - Analyze how marketplace conditions, event demand, league mix, pricing, and seasonality influence acquisition efficiency, helping distinguish marketing execution shifts from broader marketplace dynamics. - Partner with leadership to translate complex analyses into clear recommendations on spend allocation, channel strategy, and growth investment, communicating tradeoffs and risks to support fast decisions. - Stay current on the evolving mobile privacy and attribution landscape (Apple ATT, MMP capabilities) to keep data science a competitive advantage in how Gametime measures and scales mobile growth. **What You'll Bring** - 7+ years of experience in marketing analytics, growth data science, mobile analytics, or a related field; Bachelor's degree in Data Science, Mathematics, Statistics, Computer Science, Economics, or a related field. - Prior experience at a mobile-first company, with deep understanding of mobile attribution, Apple ATT, MMPs, and privacy-aware measurement solutions. - Hands-on experience with Meta, TikTok, Reddit, or similar paid social platforms, analyzing performance at the campaign, creative, and cohort level. - Experience evaluating acquisition and retargeting performance through LTV, CAC, ROAS, payback windows, and profitability models. - Experience designing and interpreting marketing experiments or causal measurement studies, such as geo-lift tests and audience holdouts. - Experience building, managing, or analyzing user lists for paid marketing activation, with a strong grasp of segmentation, suppression logic, and saturation. - Strong foundation in statistics, with experience in experimentation, incrementality measurement, cohort analysis, and causal inference. - Experience analyzing creative performance and identifying fatigue to improve testing frameworks. - Proficiency in Python or R and SQL, along with hands-on experience with BI tools (Tableau, Sigma) and Mobile Measurement Partners (Adjust, AppsFlyer, etc.). - Strong communication skills, with the ability to present technical insights and attribution nuances in a way that supports executive decision-making. - Preferred: experience with Marketing Mix Modeling (MMM) or incrementality testing, and experience in ticketing, live events, marketplaces, or consumer mobile apps. - Preferred: experience working with highly seasonal businesses, event-driven demand, or shifting supply and pricing dynamics. **What We Offer:** - Flexible PTO - Competitive salary & equity package - Monthly Gametime credits for any event ($1,200/yr) - Medical, dental, & vision insurance - Life insurance and disability benefits - Diverse Family-forming benefits through Carrot Fertility - 401k, HSA, pre-tax savings programs - Company off-sites and meet-ups - Wellness programs - Tenure recognition At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget. United States - Pay Range $192,313—$226,250 USD **Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.**