Senior Demand Generation Manager

Job description

Envoy protects the places the world relies on most by unifying people, spaces, and communications in one secure, integrated workplace management platform and ecosystem. More than 16,000 workplaces around the world trust Envoy to run secure, compliant, and connected operations across every location. From manufacturing sites and data centers to life sciences labs, healthcare facilities, and corporate headquarters, Envoy unifies visitor management, risk assessment, mailroom management, digital signage software, resource booking, and emergency management into one integrated platform. With deep integrations across access control, identity, compliance screening, and collaboration tools—including LenelS2, Brivo, Genetec, Honeywell, Cisco Meraki, Okta, Microsoft Azure, Microsoft Teams, Slack, ServiceNow, DocuSign, Avigilon Alta, and Descartes Visual Compliance—Envoy helps organizations reduce risk, stay audit-ready, and operate with clarity at scale. Learn more at envoy.com http://envoy.com ABOUT THE ROLE Envoy is looking for a Senior Demand Generation Manager who operates like an owner: hypothesis-led, fast to ship, and accountable to pipeline — not just programs. This is a senior IC role on the Demand team, reporting to the Head of Demand Marketing. You will own full-funnel pipeline growth across paid advertising, CRO and experimentation, ABM and intent programs, and funnel analytics. You will work closely with RevOps, PMM, Design, and Sales leadership to build the infrastructure, programs, and feedback loops that move prospects from first touch to closed-won. This is an onsite position that requires at least 4 days a week (Monday - Thursday) in our San Francisco HQ. YOU WILL - Funnel & Analytics - Build and maintain demand dashboards and multi-touch attribution models in partnership with Marketing Ops and RevOps. - Diagnose conversion friction and routing/SLA issues across the funnel — from visit to MQL to SQL to Closed-Won. - Run weekly metric-based pipeline review meetings with Marketing and Sales leadership, driving data-based decisions on channel investment and program prioritization. Paid Advertising - Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management. - Manage lead gen, retargeting, and conversion campaigns aligned to CAC and ROAS targets. - Partner with PMM and Design on creative planning and messaging strategy for each campaign type. CRO & Experimentation - Design and run A/B tests on high-traffic web pages — pricing, feature pages, compliance content, and trial/demo CTAs. - Own the experimentation backlog: prioritize hypotheses, instrument tests, report results, and ship winners. - Drive measurable improvement in visit-to-lead and lead-to-SQL conversion rates. ABM & Intent Integration - Translate G2, ZoomInfo, and in-product intent signals into personalized ABM web journeys and ad programs targeting high-fit accounts. - Build coordinated plays with BDR and Sales to convert intent-qualified accounts into trials, demos, and pipeline. - Measure and report on ABM program impact on competitive win rates and pipeline velocity. Sales Partnership - Work directly with Sales leadership to build outreach sequences and marketing programs that support the full-funnel motion from outbound to close. - Create tight feedback loops with BDRs and AEs on lead quality, messaging resonance, and pipeline friction. - Participate in pipeline reviews and hold yourself accountable to downstream metrics — not just MQL volume. YOU HAVE - Hands-on operator: You run the programs yourself. You are in the platform, in the data, and in the weeds so that you effectively partner with agencies and cross-functional teams. - Hypothesis-led and fast to ship: You form a clear thesis before starting a test or program, and you move quickly from idea to live. You do not over-engineer before shipping. - Analytically rigorous: You are comfortable building dashboards, diagnosing funnel problems, and presenting data-backed recommendations to senior leadership. Attribution, CAC, ROAS, and conversion rates are native to how you think. - Deep in paid: You have hands-on technical experience in SEM and Paid Social — not just strategy oversight. You know how to structure campaigns, manage bids, write briefs, and optimize toward pipeline metrics. - Experienced in CRO and ABM: You have designed and run A/B tests that produced measurable conversion wins. You have operationalized intent signals into coordinated ABM programs — not just built the list. - Strong cross-functional partner: You collaborate naturally with RevOps, PMM, Design, and Sales. You do not wait to be pulled in — you proactively surface information and close the loop. - 5+ years in B2B SaaS demand marketing: You have owned programs across the full funnel in a B2B SaaS environment, with direct accountability to pipeline and revenue metrics. - AI-Forward: You’re comfortable using AI to build agents, automate tasks and deploy dashboards. YOU ARE - An exceptional writer and spoken communicator. - Highly organized & autonomous, a true self-starter. - Comfortable and energized operating in a fast moving, changing organization. - Confident in conducting your own product demos and being able to answer questions to help drive the client evaluation forward. - Passionate about our product and the workplace or commercial real estate industry and working hard to build strategic partnerships. - Excited about new logo prospecting and self-sourcing deals. - Capable of having conversations with potential buyers centered around business value and the value of solving their business challenges through technology . - Consultative, intellectually curious and ambitious. - Enthusiastic about learning and growing at Envoy. YOU'LL GET - A high degree of trust in your ideas and execution - An opportunity to partner and collaborate with other talented people - An inclusive community where you feel welcomed and cared for as a person - The ability to make an immediate impact helping customers create a great workplace experience - Support for your personal and professional growth By applying for this position, you acknowledge that you have fully read and understand the job requirements and received the Envoy Privacy Notice for applicants, which is linked here https://envoy.com/privacypolicy/. Completing this application requires you to provide personal data, such as your name and contact information, which is mandatory for Envoy to process your application. Envoy is an EEO Employer and does not discriminate on the basis of any characteristic protected by local, state or federal law.