Senior Designer

Job description

**About PopSockets** PopSockets started with a simple idea — make phone life better — and grew into a global brand built on self-expression. Our mission is to become an **Eternal Positivity Machine**: an enduring global brand that makes an increasingly positive impact on the health and happiness of the planet. We make grips, cases, mounts, wallets, and wireless chargers — everyday objects that people customize, collect, and show off. As we grow into a lifestyle brand, design is the thread that connects function and self-expression across every product, every drop, and every partnership. We care about craft, taste, and doing right by people and the planet. **About the Role** We're looking for a **Senior Designer** with a strong point of view and an even stronger eye. This is a hands-on, craft-first role for a designer who lives in the details — type, image, color, layout — and can raise the visual quality of everything they touch. You'll own work end to end: concepting, art direction, and execution across brand campaigns, product storytelling, packaging, social, and retail. You'll set the visual bar for your projects and be a trusted reference for teammates on what "good" looks like. This is a senior **individual contributor** role, not a management or creative-director position. We're not looking for someone who has already run a department — we're looking for an exceptional maker who is still deeply hands-on, has real taste, and wants to grow their influence through the work itself. ### What You'll Do - Concept and design across brand, campaign, product storytelling, marketing content, and social — from first sketch to final, production-ready artwork. - Set the visual tone for your projects: typography, photography direction, color, composition, and overall aesthetic. Ie. Create good vibes with solid concepts. - Use AI-gen tools and processes to rapidly develop concepts from sketch to finished content and animation. Bonus if you’re already deeply experienced with these tools (ie. Nano-banana, GPT2, Seedream, Midjourney, etc.). We will work with you to develop and refine a process for doing this consistently and with a high bar of aesthetic output. - Extend and evolve our visual identity system, keeping it consistent and fresh across channels and partners. - Translate briefs and business goals into design that is both beautiful and effective, and be able to articulate the thinking behind it. - Present work with clear rationale, take feedback gracefully, and iterate quickly without losing the idea. - Collaborate closely with marketing, product, packaging, and external agencies and partners. - Serve as the primary US-side creative lead and day-to-day collaboration manager for PopSockets' in-house design studio in China - Build and maintain design files, templates, and libraries that make the whole team faster and more consistent. - Balance multiple projects and deadlines while protecting quality. Ie. Sweat the details others miss, make the work that becomes the gold standard for the brand. ### What You Bring - **5+ years** of professional graphic / brand design experience, with a portfolio that shows range and a consistently high level of craft. - **Exceptional graphic design and visual literacy** — a genuine eye and strong taste in typography, photography, composition, color, and layout. You can tell good from great, and you only make great. - Mastery of the core design tools (Adobe Creative Suite, Figma, bonus if you’re proficient with animation), and a fast, fluent workflow from concept to print- and pixel-ready files. - Strong typographic fundamentals: hierarchy, spacing, grids, and type pairing that reads as intentional, not accidental. - Photography and image sensibilities: you can art-direct a shoot, choose and crop the right frame, and treat imagery as part of the design, not decoration. - A systems mindset — able to build and extend a brand identity, not just make one-off assets. - Strong communication: you can pitch an idea, explain your choices, and give and receive feedback well. - Self-direction and ownership — you can run a project with light supervision and know when to ask for input. - Genuine curiosity about culture, trends, and the categories we play in, and the judgment to know what to adopt and what to leave. ### Nice to have - Experience in consumer products, lifestyle, fashion, or entertainment brands. - Motion, illustration, or 3D skills. - Experience working with licensed or partner IP (collabs, brand partnerships). - Familiarity with designing for retail and DTC/e-commerce. ### How We Work We're a small, fast-moving team that values craft, candor, and good reasons. People here explain their thinking and defend their choices with substance, not ego. We move quickly, we care about the details, and we believe great design should feel effortless even when it isn’t.