Senior Digital Advertising Specialist

Job description

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration. We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach. If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let’s build what’s next, together. As our Senior Digital Advertising Specialist , you'll drive our digital advertising initiatives forward. What you'll do Develop and execute a comprehensive digital advertising strategy aligned with the company’s goals and objectives. Plan, allocate, and monitor campaign budgets to maximize ROI. Implement, optimize, and maintain advertising campaigns across various platforms, such as Google Ads, Facebook, and LinkedIn. Generate detailed campaign performance reports, analyzing key metrics like click-through rates, conversion rates, and ROI. Coordinate with cross-functional teams—including Content, Design, and Analytics—to ensure seamless campaign execution and performance evaluation. Identify and propose innovative solutions to improve the efficiency and effectiveness of digital advertising efforts. Mentor and guide team members in best practices and advanced techniques in digital advertising. What makes you a strong fit Experience in digital advertising, including paid search, social media, display advertising etc. Ability to analyse data and metrics, and translate insights into actionable strategies. Excellent knowledge of paid search (Google Ads), social media advertising (Facebook, LinkedIn, Twitter), and Google Analytics (certifications preferred). Passion for digital and online media, researching and understanding industry trends is second nature to you. Strong command of the English language, including oral and written communication skills. Organizational and project management skills (Excel, PPT, etc.). Nice to have qualifications Experience working on B2B lead generation advertising campaigns. Experience with self-serve product led advertising campaigns (SaaS or CPaaS). Being familiar with programmatic advertising like DSP. Why you'll love it here • Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path. • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide. While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are. Diversity drives connection Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace. No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity. Read more about our hiring process . Please be aware that Infobip processes job applications only through our official platform Workday. Applications submitted via other third-party platforms are not reviewed or processed by Infobip. #LI-KG1