Senior Digital Consultant, Salesforce

Job description

The Role We are seeking an experienced Senior Digital Consultant to drive consulting-led growth in our Salesforce Solutions practice. In this senior, client-facing role, you will combine deep expertise in Salesforce technologies and digital marketing solutions with strong consulting skills to help clients achieve their customer engagement and digital transformation goals. You will serve as a strategic advisor to prospective and existing clients, partnering closely with Sales and Account Management to identify opportunities and design integrated solutions that drive revenue growth across both current engagements and net-new business. In this role, you will lead technical sales support by helping the Sales team design, scope, and present Salesforce-driven solutions to prospects and clients. You will also collaborate with agency leadership and practice teams to shape new service offerings aligned with emerging client needs and industry trends. Working alongside Account Management, you will build strategic roadmaps that align Salesforce and related technologies with each client’s business objectives and customer experience vision. You will ensure proposed solutions connect seamlessly to the broader digital ecosystem and are translated clearly into execution plans for delivery teams. In short, this role brings together consulting leadership, Salesforce solution strategy, technical pre-sales expertise, and client roadmap ownership to accelerate growth for both our clients and the agency. Skills and Qualifications Core Responsibilities Act as the lead solution strategist for Salesforce opportunities, working with client stakeholders to understand business challenges and create multi-platform Salesforce roadmaps that deliver measurable value. Translate complex client requirements into clear, actionable digital ecosystem strategies that connect Marketing Cloud (mandatory requirement), Salesforce CRM, Agentforce, Marketing Cloud next, Marketing advance, Data 360, and related technologies into cohesive marketing, sales, and service solutions aligned to business goals. Orchestrate technical sales support for new business pitches and upsell opportunities in existing accounts. Coordinate the right experts and resources for demos, technical assessments, scope estimates, and solution presentations that address client needs and showcase our Salesforce capabilities. Serve as the technical consultant in sales meetings, lending credibility by articulating how proposed Salesforce-based solutions will solve business problems. Onboard new clients by helping them envision how to maximize their existing technology stack and identifying opportunities for new Salesforce tools or enhancements. Assess each client’s current Salesforce/digital ecosystem maturity and provide recommendations and a practical path forward to enhance capabilities. For existing clients, maintain and continuously refine a strategic roadmap of initiatives aligned to evolving business goals and customer interactions across Salesforce and related digital platforms. Partner with Account Managers to prioritize initiatives that deliver quick wins and long-term value, driving account growth and retention. Work hand-in-hand with Account and Delivery teams to ensure smooth execution of the proposed solutions. Act as an internal point of contact for delivery teams to clarify solution intent and provide ongoing guidance during implementation. Proactively identify cross-team collaboration opportunities (e.g., integrating creative, data, media, etc.) or third-party partnerships that would strengthen the overall solutions. Continuously research emerging Salesforce features, industry trends, and complementary technologies to identify innovation opportunities that benefit our clients and inform new service offerings. Contribute to building a knowledge library of best practices and case studies from successful engagements to support future proposals and consulting efforts. Mentor peers and junior team members—including digital consultants, business analysts, and solutions consultants—and share learnings across the practice to elevate team capability and maturity. Additional Responsibilities Stay current on Salesforce product roadmap and broader digital marketing trends. Educate both internal teams and clients on how evolving capabilities (across CRM, marketing automation, data analytics, etc.) can be leveraged for business growth. Position yourself as a thought leader by contributing to webinars, whitepapers, or client workshops on digital transformation and Salesforce best practices. Work closely with agency leadership to explore new growth avenues in the Salesforce Solutions practice. Provide insights on client needs and market demand to guide investments in new offerings, skill development, or partnerships, aimed at expanding our market presence and revenue streams. Technical Qualifications 7+ years of experience in digital solutions consulting, solution architecture, or technical pre-sales, with significant focus on Salesforce technologies such as Sales Cloud, Service Cloud, and Marketing Cloud. Hands-on experience designing and delivering multi-channel marketing or CRM solutions in complex client environments is required. Demonstrable familiarity with digital marketing platforms (CMS, e-commerce, AdTech, data/analytics, etc.) and system integration principles, enabling holistic strategies that extend beyond core Salesforce systems. Experience in technical sales support or solution consulting roles, ideally 3+ years in a marketing technology, CRM, or digital agency environment, including scoping projects, creating proposals, and presenting to executive stakeholders. Demonstrated ability to translate business requirements into technical solutions and present complex ideas in straightforward terms. Comfortable creating functional specifications, solution diagrams, and effort estimates for enterprise-scale digital initiatives. Solid understanding of data and integration concepts, including relational databases, data modeling, and APIs, along with familiarity with project management methodologies such as Agile, Scrum, and Waterfall. People and Leadership Skills Exceptional ability to communicate complex technical concepts to non-technical stakeholders in a clear, persuasive manner, both in writing and verbally. Comfortable leading client discussions and workshops, with proven skill in building trust and consensus across business and technology teams. Track record of working effectively on cross-disciplinary teams, including close collaboration with sales, account management, developers, and creative/strategy colleagues. Able to lead by influence, ensuring alignment and collective buy-in on solution approaches. Demonstrated experience mentoring or guiding other consultants, architects, or technical team members, raising the skill level of those around you. Proactive, resourceful, and innovative, with a solutions-oriented mindset and the ability to inspire confidence in both colleagues and clients. Highly organized with strong attention to detail and the ability to manage multiple initiatives simultaneously. Strategic mindset with a focus on business outcomes, capable of identifying opportunities for improvement and driving long-term value for clients. Preferred Qualifications Prior experience in an agency, consulting firm, or digital solutions provider environment, especially in a Salesforce consulting or digital marketing solutions practice. Salesforce certifications (e.g., Salesforce Administrator, Marketing Cloud Consultant, or Sales Cloud Consultant) or comparable industry certifications, demonstrating verified expertise in relevant Salesforce products. Experience working with diverse industries or business models, providing a broad perspective on how different organizations can leverage Salesforce for growth. Familiarity with emerging Salesforce innovations (e.g., CDP, MuleSoft integrations, AI/Einstein features) and a passion for continuous learning in the Salesforce ecosystem. First 30/60/90 Days – Immediate Expectations By Day 30: Build a strong understanding of Marcus Thomas’ Salesforce Solutions practice, service offerings, key accounts, and internal processes. Establish relationships with Sales, Account, and Delivery teams, and contribute to at least one active sales opportunity or client engagement through solution input, a demo, or a workshop. By Day 60: Lead elements of one to two sales pursuits or client strategy engagements, such as drafting solution proposals, scoping documents, or roadmaps for Salesforce-based initiatives. Demonstrate clear confidence in presenting technical options and recommendations during client discussions, and begin taking ownership of a client account or internal initiative. By Day 90: Transition into the primary Salesforce consulting lead for multiple clients or key opportunities. Own solution strategy for those engagements, guide both clients and internal teams in planning and decision-making, and establish an initial pipeline of client roadmaps or proposals while driving momentum on longer-term initiatives. Success Measures – Expected Outcomes in First 6–12 Months Client trust is firmly established and you are viewed as a key strategic partner and thought leader by client executives. They regularly seek your guidance on their Salesforce and digital strategy, resulting in deeper engagements and expanded project scopes. Consulting engagements directly generate measurable revenue growth, both through expansion of existing client relationships and the acquisition of new clients. Your contributions help the agency exceed targets for organic account growth and net-new business wins over the first year. Our pre-sales process is more effective and efficient. Solution proposals are higher quality, with clearer scope and technical plans, leading to improved proposal conversion rates and smoother project handoffs to delivery teams. The Salesforce Solutions practice has matured under your influence. Reusable assets like case studies, demo environments, and proposal templates are in place, enabling the team to respond to opportunities faster. New service offerings or capabilities (e.g., emerging Salesforce features) have been developed or piloted, keeping us on the leading edge of the market. Key Performance Indicators (KPIs) Influenced by This Role Direct time percentage put towards billable client work. Year-over-year revenue expansion in assigned accounts (increased client spend, additional projects, and cross-sell/up-sell wins attributable to Salesforce consulting initiatives). Value of new business pipeline generated and number of deal wins (new client acquisitions) where you played a key role in solution development or presentations. Improved proposal win rate for opportunities with your involvement. Client satisfaction scores and account retention/renewal rates for clients receiving Salesforce consulting support. Reasons You’ll Love Working Here Long-Term Client Relationships: Our clients stay with us for over 12 years on average, showcasing our commitment and success in serving their needs. Award-Winning Projects: Engage in projects that have received industry accolades, contributing to our reputation for excellence. Benefits Highlights · Eligible for Monthly Recognition Awards. · Kentico & Salesforce Certification exams paid for by Marcus Thomas. · Monetary bonus for earning strategic certifications and accreditations. · $20/month toward home internet/connectivity (the equivalent in local currency) · Health and Wellness: You will be reimbursed up to $200 annually (the equivalent in local currency), per eligible staff member, for costs associated with health and wellness, including, but not limited to, gym memberships, psychology sessions, fitness watches and apps, fitness/soccer/yoga equipment and gear, and running shoes. Time Off · Paid, flexible time off (Sick/Study/Vacation legal system) · Paid, observed local National Holidays · Paid, 1 week extra per year as personal time off · Paid, Paternity leave: 4 weeks of time off Growth · Annual Diversity & Inclusion Training · Time for Training / Certification · English Classes Perks · Health insurance family pack (ARG: OSDE 310) · Access to common spaces & events · Travel opportunities · Employee anniversary gift: breakfast delivery, except for Milestone anniversaries. Team Values At Marcus Thomas, our values shape how we work with each other and with our clients. Community – We contribute to the growth of our agency, our industry and our communities. Accountability – We show up, keep our word, and take ownership of our work and results. Collaboration – We lead with empathy, listen actively and value every voice. Curiosity – We stay curious, ask questions and bring new ideas to the table. Diversity – We respect and celebrate different perspectives because they make the work stronger. Make Work Play – We bring energy, creativity and joy into everything we do. Our Hiring Process Our hiring process is designed to help us get to know you and give you a genuine feel for our culture and team. It typically includes short conversations with our recruiting team and hiring manager, a team and/or leader interview, and final selection. To support fairness and consistency, we use AI tools to assist with parts of the process. Résumés may be reviewed initially with an AI assistant that compares experience and skills to the job description and highlights potential matches for our recruiting team. Candidates can choose to opt out of AI résumé screening when applying. We also use AI to record and transcribe interviews to promote accuracy and equity. Transcripts may be reviewed by HR to confirm that all candidates are treated respectfully and evaluated fairly. Candidates can opt out of this transcription feature at any stage. While AI helps us stay organized and consistent, every decision to move a candidate forward is made by real people. Our recruiting and hiring teams remain hands-on throughout the process and use AI only as a tool, not as a decision-maker for how to find talent. Diversity, Equity & Inclusion At Marcus Thomas, we believe diversity is a strength and that great ideas come from different perspectives. We’re committed to creating opportunities for talented individuals who have been historically underrepresented in our industry and to fostering an inclusive culture where everyone can grow, thrive and do their best work. We encourage women, people of color, LGBTQIA+ individuals, immigrants, people of all religions and nationalities, and people with disabilities to apply. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability. Who Is Marcus Thomas? Marcus Thomas is one of the country’s leading independent advertising and marketing agencies. From our offices in Cleveland and Cincinnati, Ohio; Buenos Aires, Argentina; and Santiago, Chile, we bring together thinkers, makers and storytellers who help brands grow by creating meaningful connections with people. We offer a full range of services: creative, media, digital, PR, social, search and CRM, all working together to build ideas that make an impact. Our integrated approach has earned national recognition for work that blends strategy, creativity and technology to move businesses forward. At Marcus Thomas, we believe great marketing makes people’s lives better. We call that the Value Exchange : a partnership where everyone benefits. Join us and help shape an agency driven by curiosity, collaboration and results. Hybrid Work Marcus Thomas offers a hybrid work environment for employees located near our Buenos Aires or Santiago the Chile offices.