Senior Digital Consultant - Senior Biddable Specialist

Job description

dentsu is a global company in media, customer experience management, and creative, helping brands drive transformation and sustainable growth. With more than 68,000 employees across 120+ countries, dentsu partners with some of the world's most innovative brands to design and deliver meaningful experiences across media, content, and commerce. At dentsu, you'll join a modern and forward-thinking environment where creativity, data, and technology align — giving you the opportunity to make an impact for brands, people, and society while growing your career. As a Senior Digital Consultant, you will drive client success by developing and managing impactful digital performance strategies. The team is responsible for delivering effective digital marketing initiatives across performance channels, and this role will own the end-to-end management, optimization, and strategic guidance of campaigns to deliver meaningful client results while contributing to team excellence. Job Description: Key Responsibilities Plan, execute, and optimize digital performance campaigns across search (Google Ads, Search Ads, Bing), social (Meta, TikTok, LinkedIn), and display platforms Handle campaign processes end-to-end, including strategy development, media planning, ad setup, daily optimization, and performance reporting Develop and manage impactful digital performance strategies to drive client success Monitor and optimize campaign performance to ensure measurable results Work with cross-functional teams to align digital initiatives with client goals Build and maintain strong client relationships through strategic guidance and performance insights Work across the team and contribute expertise, fostering a culture of excellence and continuous improvement Stay up to date with digital marketing trends and tools to ensure innovative and effective solutions Requirements Bachelor or Master’s Degree in Communication or similar fields, or equivalent practical experience 3-4 years of experience in digital performance campaign management Proficiency in search and social platforms (Google Ads, Search Ads, Bing, Meta, TikTok, LinkedIn) and display performance vendors Solid knowledge of digital performance platforms and analytics tools (DV360, Google Analytics) Knowledge of tracking and campaign management platforms (Analytics, Campaign Manager) Proven experience in digital marketing, with a focus on performance strategy and campaign management Strong analytical skills and ability to translate data into actionable insights Excellent communication and client-facing skills Leadership capabilities and experience in managing or mentoring teams Demonstrated ability to take ownership of campaign performance, identify improvement opportunities, and implement changes that drive measurable results Fluency in English; additional languages are a plus Pay Range In line with the European Pay Transparency Directive, we are including the pay range for this role. We will determine the final offer based on relevant skills, qualifications, experience, and internal equity. Salary range: €32.000 - €40.000 CCNL Commercio – 2nd level / 1st level This is a hybrid position and we offer a permanent contract. Working with us Joining dentsu international, you'll join a team of 70,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting projects, memorable experiences and opportunities to shape your future. Inclusion & Diversity We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual orientation, age or disability. Different perspectives are what make us great, and we want everyone to bring their full self to work and create something amazing. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. We're looking for people who ask thoughtful questions, question assumptions, and are ready to grow and make a difference. If that's you, apply now and let's shape the future together at dentsu. Location: Milan Brand: Carat Time Type: Full time Contract Type: Permanent