Senior Digital Experience & Content Designer

Job description

**Title: Senior Digital Experience & Content Designer** **Location: St. Louis, MO** **Company:**Fortune 100 Food & Beverage Manufacturing *(FuseGlobal has worked with this company for 20 years)***Initial term:**12 months (position expected to run longer) **Schedule:** Monday - Thursday onsite, Friday work from home To be considered, candidates must include an online portfolio demonstrating digital content and visual design created for specific users or target audiences. Relevant examples may include email, push notifications, content cards, personalized experiences, loyalty/rewards, promotions, CRM/lifecycle communications, websites, applications, or other digital touchpoints. The portfolio should demonstrate how audience needs, user journeys, or behavioral insights informed the creative approach. Thank you! **About This Role:** The Senior Digital Experience & Content Designer is a hybrid designer who combines user-centered design thinking, digital content creation, and visual design to create personalized experiences for consumers across digital touchpoints. This role focuses on understanding users, their needs, behaviors, and where they are in their customer journey, then translating those insights into relevant, on-brand communications and experiences. The designer will create content across email, push notifications, content cards, personalization, rewards, promotions, websites, applications, and other digital touchpoints. Sitting between traditional UX design and art direction, this person brings a UX mindset to audience needs and journeys while also having the hands-on visual design skills to create polished digital content. They will work across multiple brands and audiences, adapting creative and messaging based on what is most relevant to each user. **What You'll Do:** - **Personalized Digital Content & Engagement** - Design digital communications across email, push notifications, content cards, personalized experiences, rewards, promotions, and other engagement channels. - Translate user journeys, audience segments, behavioral data, and consumer insights into relevant content and visual experiences. - Tailor messaging and creative based on where users are in their journey and their specific needs, behaviors, or interests. - Develop content that supports ongoing customer engagement, retention, loyalty, and relationship-building. - Adapt creative across multiple brands, maintaining each brand's visual identity while addressing different audience needs. - Partner with marketing, product, content, research, and technology partners to determine the right message, creative approach, and digital touchpoint for each audience. - **Experience Strategy and UX/UI Design** - Work on the end-to-end front-end experience for connected digital touchpoints. - Translate consumer needs, business requirements, brand objectives and content priorities into intuitive journeys, information architecture, interaction patterns and polished user interfaces. - Create user flows, journey maps, wireframes, prototypes, page layouts and high-fidelity designs that clearly communicate experience and design intent as needed. - Apply consumer empathy, research, analytics, KPIs and behavioral signals to identify opportunities, validate design decisions and continuously improve the experience. - Rapidly iterate from concept through design handoff, balancing usability, visual quality, brand consistency, technical feasibility and speed to market. - **Content and Visual Design** - Bring a strong content design mindset to digital experiences, shaping page hierarchy, messaging flow, calls to action, labels and supporting content so consumers can quickly understand and act. - Apply graphic design principles, including composition, typography, color, imagery and visual storytelling, to create compelling and cohesive digital experiences. - Partner with marketing and creative teams to translate campaign concepts, marketing materials and brand assets into effective digital-first journeys. - Assess the quality and fit of content and creative assets within the experience, recommending edits, adaptations or new approaches when needed. - Ensure that UX, content and visual design decisions reinforce one another rather than operating as separate workstreams. - **Cross-Functional Work and Delivery** - Serve as a design team member across product, marketing, content, creative and development teams, championing consumer-centered problem solving. - Utilize digital design standards, reusable patterns and experience guidelines, and support consistent adoption across teams and touchpoints. - Collaborate with Product Owners, developers, marketers, content strategists and other partners to define visuals and content needs and product content priorities. - Communicate effectively with digital product team members; understand front-end constraints and critical paths, and incorporate technical considerations into UX planning. - Provide design support throughout development and execution, including design reviews and quality assurance for layout, responsive behavior, typography, interactions, accessibility and overall design integrity. **What You Bring:** - BA, BFA or equivalent experience in UX/UI design, interaction design, visual communication, graphic design, digital design or a related field. - 5 or more years of experience in UX/UI, product design, digital design, experience design or a related discipline. - Experience designing within front-end experiences for websites and applications across responsive breakpoints. - Experience creating both UX deliverables and polished visual design, with a portfolio demonstrating strength in interaction, interface, content hierarchy and graphic design. - Experience working in Agile Scrum, Lean Kanban or comparable cross-functional product delivery environments. - Experience contributing to both small and large initiatives from concept through launch and optimization. - Strong working knowledge of Figma and Adobe Creative Cloud tools. - Demonstrated experience in user-centered design, interaction design, information architecture, prototyping, responsive design and design systems. - Strong visual design capabilities, including typography, layout, color, imagery, composition and brand application. - Ability to evaluate and shape content hierarchy, messaging flow, calls to action and microcopy in partnership with content and marketing teams. - Working knowledge of accessibility and inclusive design principles for digital experiences. - Working knowledge of HTML and CSS, with an understanding of front-end development practices and constraints. - Ability to connect consumer insights and data with pragmatic, structured design decisions. - Clear communication, facilitation and presentation skills, with the ability to explain design rationale to technical and non-technical audiences. - Highly organized and able to work autonomously, manage competing priorities and deliver within tight deadlines.