Senior Digital Marketer (strategy + Implementation)

About the Company Our client is a US-based mortgage company operating across multiple states, with a full-service team handling everything from initial borrower consultation through loan origination, processing, underwriting, and closing. As they scale, they are hiring a Senior Digital Marketing Manager to own paid media and lead generation from strategy through execution. You will report directly to the Founder/CEO and be the single accountable owner of Google and Meta performance — high-budget campaigns, tightly tracked, ruthlessly optimized against cost per qualified lead. This is a senior, execution-heavy seat. You build strategy from scratch, launch campaigns from zero, and drive CPL down through disciplined experimentation. If you have generated real mortgage leads — or leads for a comparable high-ticket financial product such as refinancing, home equity, or personal lending — at real CPLs on real budgets, and you can talk through your numbers without a deck to hide behind, we want to see your application. Key Responsibilities Paid Media Strategy & Execution — Google & MetaThis is the core of the role.• Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max, focused on high-intent mortgage leads — purchase, refinance, and home equity borrowers• Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing• Build, launch, and continuously optimize campaigns from the ground up — not simply manage what already exists• Write brief, compelling ad copy and creative direction tailored to the mortgage borrower at each stage of awareness• Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead Lead Generation & Pipeline Quality• Drive consistent, high-quality inbound mortgage leads to fuel the loan officer pipeline• Define, track, and optimize against lead quality metrics — leads that convert to consultations and funded loans, not just raw form-fills• Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic• Coordinate with the sales and loan officer team to bring lead quality feedback back into targeting, audience, and creative strategy• Understand mortgage borrower intent signals and use them to sharpen audience targeting and messaging Marketing Strategy• Develop an integrated digital marketing strategy connecting paid search, paid social, and supporting channels into a single cohesive lead generation engine• Identify new channels, audiences, and tactics to reduce dependence on any one traffic source• Stay current on mortgage industry marketing trends, competitor activity, regulatory advertising requirements, and platform algorithm changes• Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities Analytics & Reporting• Set up and maintain accurate conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversions API, and CRM integration• Deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates• Use data to identify what is working, what is not, and what to do next — and act on it without being asked• Proactively keep leadership informed on campaign performance on a consistent rhythm Creative & Messaging• Develop ad creative, copy, and landing page content that speaks credibly and compellingly to the mortgage borrower audience — purchase buyers, refinance candidates, and home equity seekers• Run structured A/B and multivariate tests on headlines, visuals, offers, and CTAs• Ensure all messaging is fully compliant with platform policies, RESPA, TILA, and applicable mortgage advertising regulations — compliance is non-negotiable in this industry Requirements• 5 or more years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads• Demonstrated track record of generating mortgage leads, financial services leads, or high-ticket consumer leads at scale — mortgage and lending experience preferred; real estate, insurance, or comparable financial products accepted• Expert-level Google Ads proficiency across search, Local Service Ads, Performance Max, and smart bidding strategies• Expert-level Meta Ads proficiency including campaign structure, audience building, retargeting, creative testing, and iOS 14+ tracking workarounds (CAPI, aggregated event measurement)• Strong analytical skills — you make decisions from data, not instinct alone• Experience with conversion tracking setup including GTM, GA4, Meta Pixel/CAPI, and CRM attribution• Ability to manage significant monthly ad budgets with direct accountability for CPL and ROI• Self-directed remote worker with direct accountability to leadership• Professional written English suitable for CEO-facing reportingPreferred Qualifications • Direct mortgage industry marketing experience — borrower psychology, rate-sensitivity cycles, seasonal demand patterns, and common objections• Familiarity with mortgage compliance requirements for advertising — RESPA, TILA, NMLS disclosure requirements, and Fair Lending considerations• Landing page builder experience — Unbounce, Leadpages, or ClickFunnels• CRM familiarity for lead tracking and attribution — HubSpot, Salesforce, or a mortgage-specific CRM such as Velocify or Total Expert• Experience running geo-targeted and local campaigns for a multi-market lending or financial services company• Google Ads and Meta Blueprint certifications Tools & SoftwarePrimary Paid Platforms• Google Ads — Search, Display, LSA, Performance Max• Meta Ads Manager — Facebook and Instagram Tracking & Analytics• GA4 and Google Tag Manager• Meta Pixel and Conversions API (CAPI) Landing Pages & CRO• Unbounce, Leadpages, or ClickFunnelsCRM & Attribution• HubSpot, Salesforce, or mortgage-specific CRM platformReporting• Looker Studio, Excel, or Google Sheets What Makes You a Great Fit• You have run campaigns that generated real mortgage or financial services leads at a real CPL, and you can walk through the numbers in a conversation• You do not wait to be told what to test next — you look at the data, form a hypothesis, and run the experiment• Your campaigns are structured cleanly, tracked accurately, and reported on clearly without anyone chasing you• You are as comfortable building from scratch as diagnosing an underperforming account• You understand that in mortgage, lead quality and compliance matter as much as volume — and you optimize for all three• You proactively keep leadership informed on a consistent rhythm RequirementsWhat We Offer • Compensation up to $12 per hour• 100% remote work• Full-time role

About the Company

Our client is a US-based mortgage company operating across multiple states, with a full-service team handling everything from initial borrower consultation through loan origination, processing, underwriting, and closing. As they scale, they are hiring a Senior Digital Marketing Manager to own paid media and lead generation from strategy through execution.

You will report directly to the Founder/CEO and be the single accountable owner of Google and Meta performance — high-budget campaigns, tightly tracked, ruthlessly optimized against cost per qualified lead. This is a senior, execution-heavy seat. You build strategy from scratch, launch campaigns from zero, and drive CPL down through disciplined experimentation.

If you have generated real mortgage leads — or leads for a comparable high-ticket financial product such as refinancing, home equity, or personal lending — at real CPLs on real budgets, and you can talk through your numbers without a deck to hide behind, we want to see your application.

Key Responsibilities

Paid Media Strategy & Execution — Google & Meta

This is the core of the role.

• Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max, focused on high-intent mortgage leads — purchase, refinance, and home equity borrowers

• Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing

• Build, launch, and continuously optimize campaigns from the ground up — not simply manage what already exists

• Write brief, compelling ad copy and creative direction tailored to the mortgage borrower at each stage of awareness

• Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead

Lead Generation & Pipeline Quality

• Drive consistent, high-quality inbound mortgage leads to fuel the loan officer pipeline

• Define, track, and optimize against lead quality metrics — leads that convert to consultations and funded loans, not just raw form-fills

• Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic

• Coordinate with the sales and loan officer team to bring lead quality feedback back into targeting, audience, and creative strategy

• Understand mortgage borrower intent signals and use them to sharpen audience targeting and messaging

Marketing Strategy

• Develop an integrated digital marketing strategy connecting paid search, paid social, and supporting channels into a single cohesive lead generation engine

• Identify new channels, audiences, and tactics to reduce dependence on any one traffic source

• Stay current on mortgage industry marketing trends, competitor activity, regulatory advertising requirements, and platform algorithm changes

• Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities

Analytics & Reporting

• Set up and maintain accurate conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversions API, and CRM integration

• Deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates

• Use data to identify what is working, what is not, and what to do next — and act on it without being asked

• Proactively keep leadership informed on campaign performance on a consistent rhythm

Creative & Messaging

• Develop ad creative, copy, and landing page content that speaks credibly and compellingly to the mortgage borrower audience — purchase buyers, refinance candidates, and home equity seekers

• Run structured A/B and multivariate tests on headlines, visuals, offers, and CTAs

• Ensure all messaging is fully compliant with platform policies, RESPA, TILA, and applicable mortgage advertising regulations — compliance is non-negotiable in this industry

Requirements

• 5 or more years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads

• Demonstrated track record of generating mortgage leads, financial services leads, or high-ticket consumer leads at scale — mortgage and lending experience preferred; real estate, insurance, or comparable financial products accepted

• Expert-level Google Ads proficiency across search, Local Service Ads, Performance Max, and smart bidding strategies

• Expert-level Meta Ads proficiency including campaign structure, audience building, retargeting, creative testing, and iOS 14+ tracking workarounds (CAPI, aggregated event measurement)

• Strong analytical skills — you make decisions from data, not instinct alone

• Experience with conversion tracking setup including GTM, GA4, Meta Pixel/CAPI, and CRM attribution

• Ability to manage significant monthly ad budgets with direct accountability for CPL and ROI

• Self-directed remote worker with direct accountability to leadership

• Professional written English suitable for CEO-facing reporting

Preferred Qualifications

• Direct mortgage industry marketing experience — borrower psychology, rate-sensitivity cycles, seasonal demand patterns, and common objections

• Familiarity with mortgage compliance requirements for advertising — RESPA, TILA, NMLS disclosure requirements, and Fair Lending considerations

• Landing page builder experience — Unbounce, Leadpages, or ClickFunnels

• CRM familiarity for lead tracking and attribution — HubSpot, Salesforce, or a mortgage-specific CRM such as Velocify or Total Expert

• Experience running geo-targeted and local campaigns for a multi-market lending or financial services company

• Google Ads and Meta Blueprint certifications

Tools & Software

Primary Paid Platforms

• Google Ads — Search, Display, LSA, Performance Max

• Meta Ads Manager — Facebook and Instagram

Tracking & Analytics

• GA4 and Google Tag Manager

• Meta Pixel and Conversions API (CAPI)

Landing Pages & CRO

• Unbounce, Leadpages, or ClickFunnels

CRM & Attribution

• HubSpot, Salesforce, or mortgage-specific CRM platform

Reporting

• Looker Studio, Excel, or Google Sheets

What Makes You a Great Fit

• You have run campaigns that generated real mortgage or financial services leads at a real CPL, and you can walk through the numbers in a conversation

• You do not wait to be told what to test next — you look at the data, form a hypothesis, and run the experiment

• Your campaigns are structured cleanly, tracked accurately, and reported on clearly without anyone chasing you

• You are as comfortable building from scratch as diagnosing an underperforming account

• You understand that in mortgage, lead quality and compliance matter as much as volume — and you optimize for all three

• You proactively keep leadership informed on a consistent rhythm

Requirements

What We Offer

• Compensation up to $12 per hour

• 100% remote work

• Full-time role

Remote Raven is a staffing remote agency specializing in connecting businesses, all over the world., with highly educated and skilled remote professionals, or "Ravens," primarily based in the Philippines.The company provides tailored solutions to meet diverse client needs, ranging from administrative support and accounting to specialized roles like digital marketing and graphic design, as long as the work can be done remotely.

Remote Raven is a staffing remote agency specializing in connecting businesses, all over the world., with highly educated and skilled remote professionals, or "Ravens," primarily based in the Philippines.

The company provides tailored solutions to meet diverse client needs, ranging from administrative support and accounting to specialized roles like digital marketing and graphic design, as long as the work can be done remotely.