Senior Digital Marketing Associate (Performance Marketing)

Job description

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it! Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since. Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving. At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realise this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence. As we continue to grow, we are looking for a Senior Digital Marketing Associate to strengthen our performance marketing capabilities and help drive efficient customer and driver acquisition. This role will be responsible for managing and optimising Lalamove Malaysia’s paid digital campaigns across platforms such as Google Ads, Meta, TikTok and other digital channels. You will monitor campaign performance, identify opportunities or issues, optimise budgets and campaign structures, and turn performance data into clear actions that improve acquisition efficiency. You will also work closely with the wider Marketing, Creative and Acquisition teams to continuously test and improve our campaigns. ### What you’ll do - Plan, set up, manage and optimise paid campaigns across Google Ads, Meta, TikTok and other relevant digital channels. - Manage digital advertising budgets and recommend budget allocation or reallocation based on campaign performance and business priorities. - Monitor campaign performance regularly and proactively identify performance changes, delivery issues and optimisation opportunities. - Optimise campaigns against key acquisition metrics such as CPL, CAC/CPA, conversion rate, CTR and other relevant KPIs. - Set up campaigns from end to end, including campaign structure, audience targeting, keyword strategy, bidding and conversion tracking. - Analyse campaign, audience and keyword performance to identify opportunities to improve acquisition. - Develop and optimise retargeting and remarketing strategies to improve conversion. - Plan and conduct A/B tests across creatives, audiences, messaging and campaign setups. - Identify underperforming or fatigued creatives and work with the Creative and Content teams on creative refreshes and new testing ideas. - Conduct regular campaign and account reviews to ensure budgets, tracking, structures and settings are properly maintained. - Prepare regular performance updates with clear insights, recommendations and next actions. - Proactively flag campaign issues, unusual performance trends or platform-related problems and recommend corrective actions. - Work closely with Marketing, Acquisition, Operations and other stakeholders to ensure paid media activities support overall business goals. ### What we seek - Strong hands-on experience in performance marketing and paid digital advertising. - Good working knowledge of Google Ads and Meta Ads Manager. Experience with TikTok Ads or other paid media platforms is an advantage. - Strong understanding of the digital acquisition funnel and key performance metrics such as CPL, CAC/CPA and conversion rate. - Ability to analyse performance data, identify the root cause of performance changes, and recommend practical actions. - Experience in campaign setup, optimisation, keyword analysis, audience targeting and remarketing. - Experience conducting A/B testing and campaign experiments. - Comfortable working with data and translating it into simple, actionable recommendations. - Strong attention to detail, particularly when managing campaign budgets, tracking and campaign settings. - Proactive and able to work independently while collaborating with different teams. - Able to manage multiple campaigns and priorities in a fast-paced environment. - Good command of English and Bahasa Malaysia. ### What you’ll need - Bachelor’s Degree in Marketing, Business, Communications or a related field. - Minimum 2–3 years of hands-on experience in digital or performance marketing, preferably within e-commerce, technology, marketplace, app-based or other fast-paced digital businesses.