Senior Digital Marketing Executive

Job description

**Soho, London** **Hybrid working: 3 days a week in the office Tues - Thurs** **The Role** Sitting within LiveScore Media’s Acquisition team, this role focuses driving user growth and supporting commercial revenue across key markets. You will manage and scale performance marketing campaigns across digital channels, with a primary focus on driving app downloads. Working closely with cross-functional teams, you will turn growth plans into measurable campaigns that engage sports fans. This position gives you the opportunity to test new channels and acquisition tactics as we strengthen our global footprint. Adapting platform algorithm changes and tailoring campaigns to distinct local audiences represent the core challenges of the role. Success is evaluated through achieving acquisition volume and CPA/ROAS targets, while ensuring efficient budget allocation and continuous improvement in campaign performance. At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and our passion drives us to the top. We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition. As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users. *We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!* **Key Responsibilities** - Manage and optimise performance marketing campaigns across app marketing, paid social, and display channels to drive user acquisition. - Collaborate with brand and creative teams to produce, review, and deliver marketing assets that align with brand standards and drive conversions. - Track and allocate digital marketing budgets across channels to meet commercial acquisition targets while maintaining spend efficiency. - Set up and evaluate A/B and multivariate tests across creative assets, messaging, and landing pages to improve campaign performance. - Analyse campaign data and conversion funnels to share clear, actionable performance reports with team leads and key stakeholders. - Handle routine campaign financial administration, including raising purchase orders and processing invoices with internal finance teams. - Ensure all digital advertising campaigns strictly comply with applicable industry regulations, territorial licensing guidelines, and age verification standards. - Work collaboratively with external media partners, ad platforms, and creative agencies to coordinate campaign launches smoothly. - Test and evaluate emerging digital marketing channels and audience targeting methods to support ongoing user growth. **Skills, Knowledge and Experience** - Experience running and optimising paid acquisition campaigns across mobile app marketing, paid social, or display channels. - Experience managing digital media spend against agreed CPA and ROAS performance targets. - Practical understanding of conversion tracking mechanics, attribution models, and event mapping. - Clear understanding of digital marketing measurement and attribution methodologies, including conversion tracking and the ability to interpret campaign performance data. Experience with Mobile Measurement Partners (MMPs) is highly desirable. - Experience designing and running A/B tests to improve ad performance and conversion rates. - Demonstrated ability to take ownership of campaign deliverables and manage project timelines independently. - Clear communication and collaboration skills when working with cross-functional teams and external suppliers. - A proactive, curious and adaptable approach, with a willingness to learn new platforms, embrace AI-powered tools, explore emerging technologies and continuously develop digital marketing expertise. **What can we offer?** - Company Performance Bonus - Flexible Working Agreements where applicable - Private Healthcare Scheme + Employee Enhanced Assistance - Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay - Subsidised Gym Membership - Annual Travel Card Loan & Ride to Work Scheme - Life Assurance (x3 salary) - Contributory Pension Plan - Virgin Family: Giving you access to exclusive Virgin offers and experiences - Thursday drinks in the office and regular socials