Senior Digital Marketing Manager

Job description

Crusoe is on a mission to accelerate the abundance of energy and intelligence. As the only vertically integrated AI infrastructure company built from the ground up, we own and operate each layer of the stack — from electrons to tokens — to power the world's most ambitious AI workloads. When you join Crusoe, you join a team that is building the future, faster. We're in the midst of the greatest industrial revolution of our time. The demand for AI compute is boundless, and power is a bottleneck. We're solving that — with an energy-first approach that makes AI infrastructure better for the world and faster for the people innovating with AI. We're looking for problem-solving, opportunity-finding teammates with a sense of urgency, who believe in the scale of our ambition and thrive on a path not fully paved — people who want to grow their careers alongside a team of experts across energy, manufacturing, data center construction, and cloud services. If you want to do the most meaningful work of your career, help our customers and partners advance their AI strategies, and be part of a high-performing team that believes in each other, come build with us at Crusoe. ABOUT THE ROLE As Senior Digital Marketing Manager, you will own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing. You will be responsible for developing and optimizing high-impact campaigns across paid media, email, webinars, 3rd party activations, PLG, and account-based marketing (ABM), working cross-functionally to deliver measurable growth. This role is ideal for a data-driven, creative leader who thrives in a fast-paced environment and is eager to make a significant impact. A DAY IN THE LIFE - Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads (search, display, social), email, webinars, and other channels - Manage relationships with lead generation partners and vendors to maximize budget efficiency - Implement and scale out PLG motion driving self-serve signups and direct product revenue - Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts - Influence the build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROI - Partner with operations teams to develop the right integrations between systems to ensure lead flow is frictionless and all necessary data points are captured for downstream sales outreach and remarketing program enablement - Build and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals, ensuring prospects and customers receive relevant, timely communications - Work directly with product, sales, design, and operations teams to ensure marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistency - Lead a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities - Evaluate the competitive landscape to identify opportunities for Crusoe to win across digital channels YOU WILL THRIVE IN THIS ROLE IF YOU HAVE - 7+ years of digital marketing experience, with a proven track record of driving demand generation and brand growth in B2B environments - Deep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads), marketing automation (Marketo), CRM (Salesforce), and analytics tools (Google Analytics, Marketo, Salesforce, Sigma) - Demonstrated ability to balance strategic vision with hands-on execution in a high-growth, fast-paced environment - Point of view on content and creative that works and how to partner with internal and external resources to create and scale demand generation programs with best in class content and creative - Strong analytical skills and experience using data to inform decisions and optimize performance - Knowledge of how to communicate performance results and forecasts to executive stakeholders - Exceptional communication and collaboration skills, with experience managing cross-functional projects - Bachelor’s degree in Marketing, Business, or a related field; advanced certifications or MBA a plus - Experience managing agencies or vendors - Comfort level with ambiguity and ability to operate both strategically and tactically without complete information - Process to stay on top of and implement the latest trends in digital marketing Benefits: - Industry competitive pay - Restricted Stock Units in a fast growing, well-funded technology company - Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents - Employer contributions to HSA accounts - Paid Parental Leave - Paid life insurance, short-term and long-term disability - Teladoc - 401(k) with a 100% match up to 4% of salary - Generous paid time off and holiday schedule - Cell phone reimbursement - Tuition reimbursement - Subscription to the Calm app - MetLife Legal - Company paid commuter benefit; $200/month Compensation Range Compensation will be paid in the range of $160,000 - $190,000 + Bonus. Restricted Stock Units are included in all offers. Compensation to be determined by the applicants knowledge, education, and abilities, as well as internal equity and alignment with market data. Crusoe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.