Senior Digital Marketing Manager

Job description

Accountabilities: Own the strategy, budget, performance, and optimization of Paid Search programs, including bid strategies, account structures, keyword management, automation, and platform performance. Set strategic direction and performance standards for Pay-Per-Lead, Paid Social, Programmatic, and Video channels, while delegating day-to-day execution to direct reports. Establish campaign QA standards, escalation processes, and operational best practices to ensure consistent execution and quality across digital programs. Own comprehensive reporting across managed channels, translating campaign performance into insights, optimization opportunities, and strategic recommendations for senior leadership. Manage the overall digital marketing budget, allocating resources across channels, campaigns, and team members to maximize business results. Lead, coach, and develop a team of digital marketers, providing clear priorities, ongoing feedback, performance management, and career development opportunities. Partner with demand generation leadership to establish KPIs, performance targets, measurement frameworks, and accountability across digital marketing initiatives. Analyze market trends, customer behavior, competitive activity, and campaign data to identify new opportunities for growth and improved performance. Manage relationships with external agencies, vendors, and strategic partners, ensuring performance aligns with expectations and business objectives. Collaborate with senior leaders and cross-functional stakeholders to align digital marketing strategies with broader organizational priorities and growth goals. Requirements: 6+ years of digital marketing experience, including deep hands-on expertise managing large-scale Paid Search programs across platforms such as Google Ads and Microsoft Ads. Demonstrated expertise in high-budget campaign management, bid strategy and automation, keyword development, account structure, optimization, and performance analysis. Strategic knowledge of Pay-Per-Lead, Programmatic, Video, and Paid Social sufficient to establish strategy, define standards, and evaluate campaign outcomes. 2+ years of direct people-management experience, with a proven ability to set strategy, delegate execution, coach individual contributors, and maintain accountability for results. Proven ability to translate channel performance and marketing data into compelling strategic recommendations for senior stakeholders. Experience with marketing and analytics platforms such as Google Analytics, Search Ads 360, Salesforce, Tableau, Marketo, or comparable tools. Familiarity with first-party audience targeting, segmentation, and campaign, creative, and Floodlight tracking implementations. Strong project management, stakeholder management, communication, and relationship-building skills, with the ability to balance strategic leadership and operational accountability. A data-driven mindset and strong analytical capabilities, with a demonstrated focus on measurable outcomes and continuous optimization. Experience in healthcare, technology, SaaS, or performance marketing agency environments is preferred but not required. Benefits: Base salary: $127,000–$145,000 USD for the Zone 1 national-average pay band; compensation may vary based on geographic zone, experience, qualifications, and job-related factors. Eligible employees may receive variable compensation in addition to base salary. Comprehensive healthcare benefits for eligible employees. Remote-first work environment with flexibility for U.S.-based employees. Home-office support, including access to discounts for work-from-home equipment. Wellness resources and fitness benefits through Gympass. Employee Assistance Program providing mental health and everyday well-being resources. A collaborative, entrepreneurial culture focused on customer impact, simplicity, teamwork, and continuous improvement. Equal opportunity workplace committed to fostering a diverse and inclusive team. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Digital Marketing Manager based in the United States. This is a senior digital marketing leadership role focused on driving measurable growth through performance marketing.You will serve as the subject matter expert for Paid Search while providing strategic direction across multiple digital channels.The role combines hands-on channel expertise with people leadership, budget ownership, and executive-level influence.You will manage and develop a team while setting performance standards for Paid Social, Programmatic, and Pay-Per-Lead initiatives.Success will depend on your ability to turn complex performance data into clear strategies and actionable recommendations.Working closely with demand generation and cross-functional leaders, you will shape digital programs that directly support business objectives.This is an opportunity to build scalable marketing programs in a collaborative, remote-first environment where strong execution and measurable impact matter.