Senior Digital Marketing Manager

Job description

**About Finix** Finix is building the global operating system for fintech, starting with payments. From startups to publicly traded companies, Finix processes tens of billions of dollars annually both in-store and online. Finix was founded in 2015 and is headquartered in San Francisco. To date Finix has raised over $200M, including a $75M Series C led by Acrew Capital and Lightspeed Venture Partners and backed by American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Visa, and others ### **The Role** We're looking for a Senior Digital Marketing Manager who loves the craft of paid digital — someone who obsesses over performance data, isn't afraid to challenge assumptions, and gets genuine satisfaction from turning a good campaign into a great one. You'll own our paid programs end-to-end: strategy, execution, optimization, and reporting. This is a high-visibility role with direct exposure to senior leadership and a real seat at the revenue table. ### **Your Team** You'll join a collaborative marketing team and work cross-functionally with Sales, Revenue Operations, and Content/Creative. You'll report directly to [*Title*] and partner closely with the CEO on strategy and performance reviews. You won't be handed a playbook — you'll help write it. ### What you'll do: - Own the strategy, execution, and optimization of paid digital campaigns across SEM, paid social, display, video, and remarketing — with a sharp focus on pipeline and revenue impact - Continuously test and experiment: new channels, new ad formats, new messaging — if there's a better way, you'll find it - Write compelling direct response copy for ads and landing pages that actually convert - Build and present clear, honest performance narratives to the CEO and senior leadership — wins, losses, and what's next - Partner with Sales to align digital programs with the full customer lifecycle and maximize marketing ROI - Work with Content and Creative to develop targeted experiences across key customer segments - Design and run A/B tests and segmentation strategies that systematically improve performance - Manage budget and spend with Finance, keeping campaigns efficient and accountable - Maintain and improve performance dashboards in partnership with Marketing and Revenue Ops ### What you bring: - 5+ years managing B2B direct response digital marketing programs — SEM, paid social, remarketing, display/video - Proven ability to launch and scale PPC campaigns with clear ROI; hands-on experience with CPM, CPC, and CPA media buying - Fluency in web analytics, ad tracking, A/B testing, tag management, and CMS tools - Experience with HubSpot, LinkedIn Ads, and Google Ads - Strong data instincts — you can dig into numbers, find the story, and communicate it clearly to any audience - A direct, open communicator who gives and receives feedback well - Comfortable with ambiguity and energized by a fast-moving environment where priorities shift and initiative is rewarded ### What would make us excited: - Experience at a hyper-growth B2B SaaS company - Familiarity with revenue operations and attribution modeling - Background writing direct response or performance marketing copy