Senior Digital Marketing Specialist

Job description

About WIN 🌎 WIN is the #1 ranked company in our industry in the US and also the fastest growing. We work with both consumers and businesses, giving you exposure across the full spectrum of marketing: SEO, social, paid ads, content, and more. Do you find yourself diving into analytics dashboards for fun, wondering how to boost conversion rates, or testing which ad headline gets more clicks? Then you might be exactly who we’re looking for. We’re seeking a Digital Marketing Specialist who’s passionate about growth, experimentation, and continuous learning. Whether your strengths lie in SEO, paid ads, email marketing, or analytics you’ll have the freedom and support to expand your skills across all areas of digital marketing. If you have 3+ years of hands-on experience and a genuine curiosity about how digital channels drive business results, this is your chance to make an impact. **What You’ll Do** **🚀** - **SEO & SEM:** Optimize website visibility through on-page and off-page SEO best practices. Manage and refine Google Ads campaigns to attract high-quality leads. - **Local SEO:** Execute local SEO initiatives by optimizing Google Business Profiles, updating business details, adding posts and photos, and improving visibility in local search and map results. - **Local Listings Management:** Maintain NAP (Name, Address, Phone) consistency across directories, submit new listings, monitor reviews, and ensure business information is accurate and up-to-date across all platforms. - **Campaign Management:** Plan, launch, and optimize digital campaigns across paid, organic, and email channels. - **Performance & Analytics:** Track KPIs (CTR, CPC, conversion rate, ROI) using tools like Google Analytics, HubSpot, or similar platforms—and turn data into action. - **Marketing Automation:** Build and maintain email workflows and nurture sequences that drive engagement and conversions. - **Landing Pages & CRO:** Collaborate with design and web teams to create and A/B test landing pages for optimal performance. - **Content Strategy Support:** Partner with content creators to ensure consistent messaging and brand tone across all campaigns. - **Budget Management:** Monitor spend, analyze ROI, and ensure campaigns deliver maximum value. - **Continuous Learning:** Stay on top of the latest marketing trends, tools, and competitor activity. **What We Value Most** **❤️** - **Curiosity:** You love testing, learning, and finding new ways to improve performance. - **Collaboration:** You work well with designers, content creators, and sales teams to hit shared goals. - **Communication:** You can clearly explain insights and ideas, both in writing and conversation. - **Accountability:** You take ownership of your projects and see them through to success. - **Positivity:** You bring enthusiasm and humor to your work—and to your team. **Bonus Points If You Have** **✨** - Experience with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, or Ahrefs - Hands-on experience running paid ad campaigns or optimizing SEO - Knowledge of local SEO tools and platforms such as BrightLocal, Yext, or Moz Local - A strong grasp of campaign performance metrics and data storytelling **Compensation & Benefits** **💼** - Competitive salary and benefits package - 100% remote work flexibility - Opportunities to learn from experienced marketers and grow your expertise across multiple channels - A collaborative culture that rewards creativity, curiosity, and results **Why You’ll Love Working Here** **🌟** - Be part of a high-performing, supportive team that values innovation and fun - Make a visible impact on brand engagement and digital growth - Learn continuously, experiment often, and see your ideas come to life - Work with a company that combines long-term success with a fresh, start-up spirit