Senior Digital Marketing Specialist

Job description

Job Purpose: Drive e-commerce and digital marketing strategies to support business growth, partner acquisition, and engagement. Develop and execute digital marketing campaigns to strengthen brand presence, generate leads, and drive DMP transactions. Leverage digital platforms, GA4, and analytics to measure performance, identify opportunities, and optimize digital marketing and e-commerce initiatives. Develop and execute marketing campaigns from ideation to execution and performance evaluation. Build strong relationships and collaborate with internal and external stakeholders to ensure effective execution of e-commerce and digital marketing initiatives. Responsibilities: Drive the overall marketing strategy and execution for the Company’s e-commerce business, aligning initiatives with business objectives and growth priorities. Drive digital transformation through integrated e-commerce and digital marketing strategies, leveraging digital platforms, data, and technology to enhance customer and partner engagement. Drives 20% YOY growth for Tec D Digital Marketplace (DMP) and 20% increase in new transacting partners through DMP. Spearhead cross-functional collaboration with Sales, Product, Finance, and other relevant functions to drive DMP-related initiatives, including DMP/JDE integration, UI/UX enhancements, chatbot capabilities, and other digital improvements. Lead and manage DMP/JDE integration projects, coordinating requirements, timelines, deliverables, and stakeholder expectations with the regional team. Develop and manage digital marketing campaigns, including paid advertising on LinkedIn, Facebook, and other relevant platforms, to drive brand awareness, engagement, lead generation, and new partner acquisition. Monitor and analyze website and digital marketing performance using GA4 and other relevant analytics tools, providing data-driven recommendations to improve engagement, conversion, and e-commerce performance. Identify and recommend new digital marketing strategies, tools, trends, and opportunities to optimize campaigns, partner journeys, and overall business results. Knowledge, Skills and Experience: 5 years and above of relevant experience in e-commerce and digital marketing is required. 1 to 3 years of experience directly managing / supervising employees is required. Able to execute instructions and seek clarification when needed. Possesses strong data entry skills. Able to demonstrate complex problem-solving, critical thinking, and decision-making skills. Able to create and conduct formal presentations. Able to negotiate skillfully and promote/sell ideas persuasively. Understands, communicates, and collaborates effectively with people across various identities. Possesses strong leadership skills with a willingness to lead, generate new ideas, and be assertive. Possesses strong organizational and time management skills, driving tasks to completion. Able to constructively work under stress and pressure when faced with high workloads and deadlines. Able to work independently with minimum supervision while maintaining effective communication and alignment with the relevant team members and stakeholders. Demonstrates a strong team-oriented approach, with the ability to communicate proactively, maintain transparency, provide timely updates, and ensure effective alignment with team members, reporting managers, and relevant stakeholders. Able to balance independent ownership with effective collaboration, ensuring relevant team members and stakeholders are appropriately engaged and informed throughout the execution of projects and tasks. Proficient in using digital marketing tools, business systems, and software applications to support marketing operations and campaign execution. At Tec D, a TD SYNNEX Company, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact. What’s In It For You? Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle. Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses. Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program. Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities. Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program. Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives. Don’t meet every single requirement? Apply anyway. At Tec D, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for! We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.