Senior Director, Brand Management - BODYARMOR

Job description

Job Description Summary: At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally. The Advanced Hydration division is a dynamic, fast‑ paced business unit at The Coca ‑ Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever ‑ changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. Role Overview The Senior Director II, Brand Management is a critical leadership role leading the strategic growth agenda for a global brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences over 1-billion-unit cases, delivering against the overall brand vision and business objectives in North America Operating Unit (NAOU) through integration of innovation, alignment with FSOP strategy and key deliverables and tech-enabled marketing execution. RESPONSIBILITIES: Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline. Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives. Lead brand positioning, equity-building initiatives, and resource allocation decisions. Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives. Integrate FSOP strategy into brand planning, ensuring relevance across foodservice channels and occasions. Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market. Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives. Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working. REQUIREMENTS: Bachelor’s degree required; MBA preferred. 10+ years of progressive marketing leadership in CPG or beverage industry required Experience in Sports Marketing preferred Proven success in brand management, innovation, and portfolio strategy. Strong understanding of FSOP, RGM, and commercial integration. Experience with MarTech Tools, AI tools, and data-driven marketing & selling. KEY COMPETENCIES: Strategic Agility – Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve. Innovation Leadership – Ability to builds and scale breakthrough ideas. Data Fluency – Uses analytics and AI to optimize performance. Collaboration & Influence – Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization. Change Leadership – Drives transformation and tech-enabled workflows. Consumer-Centric Mindset – Deep understanding of behavior and cultural relevance. Communication Excellence – Excellent oral and written communication skills with the ability to tailors messaging to diverse audiences and drive alignment. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Pay Range: United States of America: 218,800 USD - 260,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 50 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Long-term Incentive Reference Value Percentage: 20 Long-term Incentive reference value is a market-based competitive value for your role. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: July 23, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. 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