Senior Director, Commercial APAC

Job description

**About the Role:** The **Senior Director, Commercial APAC** is a pivotal leadership role at Emma, responsible for shaping and executing our commercial strategy across one of our most strategically important growth regions. This leader combines **strategic and entrepreneurial drive with disciplined execution**, building Emma into the most trusted and profitable sleep brand across Asia-Pacific. With full accountability for revenue, margin, customer trust, and sales strategy, the Senior Director drives Emma’s countries through the **growth phases from early to mature phases**, ensuring that every step is profitable, structured, and scalable. ### What You'll Do **Strategic Growth & Market Leadership** - Own the **end-to-end commercial growth strategy** for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability. - Scale **pioneering and emerging markets** into sustainable growth engines while continuously improving our more mature markets in the region. - Grow offline (wholesale, Emma-branded stores) and build **omnichannel presence** to capture premium profit pools while strengthening online synergy. - Ensure Emma develops towards the **most trusted sleep brand** in APAC, generating and using customer insights and data to craft the strategy with adjacent teams. - Deliver a great, regionally tailored, and reliable **customer experience** in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability. - Drive **EBIT, top-line growth** and **NPS** as primary success metrics. **Leadership & People Development** - Build and mentor a **high-performing regional commercial team**, ensuring succession depth and cross-country synergies. - Empower country managers as **entrepreneurial leaders**, holding them accountable to phase-appropriate KPIs. - Foster a **co-owner culture**: cost-conscious, customer-centric, and execution-driven. - Form a strong **regional leadership team** with fellow senior regional leaders of other departments. - Act as a visible **regional leader and role model** for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul) ### Who We're Looking For - 15+ years of **commercial leadership experience** across APAC markets, with proven P&L ownership. - Track record in **profitable scaling** across multiple markets and channels. - Strong business acumen and **strategic thought leadership** - High **openness** to learn and **adapt fast** to new best practices. - Exceptional **talent leadership skills**, with experience in developing senior leaders and building succession pipelines. - Fluent in English; additional regional language skills a plus.