The Senior Creative Director, NFL Brand Experience, shares in the leadership of the NFL’s in-house creative agency. The Brand Experience team is responsible for setting the creative foundation and story for nearly every expression of the National Football League’s brand. From global events like Super Bowl, Draft and a growing slate of International Games around the world, to the brands, identities and uniform designs of the 32 Clubs, to every cause or initiative, to apparel and fashion and beyond, the Brand Experience team is there, where the brand meets our fans. The Senior Creative Director is a mentor and culture-carrier, who is as passionate about how we work, as they are with the creative excellence of the work we produce.
Responsibilities
- Reporting to the department head - VP, Head of Global Brand Experience in fostering a creative, supportive and inspiring team culture.
- Leadership of multiple design teams overseeing the branding and creative strategy for global NFL events.
- Mentorship and career development of creative talent and the future leadership of the team.
- Representing the Brand Experience team with NFL Club ownership, internal executives, media, and host cities and communities around the world. A steward of the team, our reputation, and our ability to shine light on the cultures and stories wherever football takes us.
- Work in collaboration with the Director of Project Management to oversee all team operations including the evaluation and refinement of the team’s workflow and creative processes
- Managing the creative development and delivery calendar
- Support the oversight of the department budget and budget planning
- Oversee the documentation and promotion of the team’s output, including:
- Managing the capture of our behind the scenes, process and artist collaborative content
- Managing the yearly submission of work for industry recognition and promotion cross-organizationally
Required Qualifications
- 10-15+ years of creative leadership experience
- Insatiable curiosity and a truly unique creative point of view
- Deep knowledge of NFL football is helpful, but not a requirement. Creative drive, fresh thinking, and extraordinary human-first leadership skills are essential. X’s and O’s are teachable.
- Proven experience, excellence and innovation in the following areas of design and studio or agency leadership (but not limited to):
- Large scale event and experiential design
- Identity design and typography
- Brand building, brief writing - an overall high level of communication savvy
- Design for retail, fashion and consumer products
- Video and motion design
- Budget, workflow and timeline management
- Photo/video shoot
- Comfort and skill in presentation, public speaking and media
- Meaningful engagement with and use of AI as not only a tool for efficiency, but creative empowerment and exploration
Other Key Attributes / Characteristics
- Servant leadership approach to people, mentorship and collaboration.
- A true culture-carrier. A catalyst for inspiration, engaged in the industry, in the world at large, and proactively bringing that inspiration and wider view to the team.
- Outstanding presentation and communication. Flexibility and empathy. This team makes excellent work every day. That’s the easy part. Protecting how it feels to do that work together, and how it feels to interface with this team, is everything.
Preferred Qualifications
- MFA in design or creative field
- At least 7+ years of team leadership experience
Terms / Expected Hours of Work
NFL employees are required to work 40 hours per week. The role will require some weekend and extended time when on-site for events. This role is on-site at the NFL’s New York office.
Physical Demands
Be prepared for an active role on-site at our major events.
Travel
Approximately 35% travel
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Salary
$155,000—$175,000 USD
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
