Senior Director, Field Marketing

Job description

**ABOUT LVT** [LVT](https://www.lvt.com/resources/why-work-at-lvt) is redefining how businesses operate in the physical world, moving beyond traditional security solutions to deliver AI-driven, actionable intelligence that makes sites smarter, safer, and more secure. Since pioneering our first [mobile, solar-powered units](https://www.lvt.com/story), our commitment to scrappy, hands-on innovation has made us an established leader and one of the fastest-growing companies in intelligent site technology. We are building the next generation of solutions—from our physical units in the field to a powerful Agentic AI platform—that allows our customers to gain unprecedented visibility and control over safety, compliance, and operations. This is your chance to [join a cutting-edge team](https://www.lvt.com/careers) that isn't just watching the world change, but actively building the technology that is changing it. We’re a team that’s focused on growth and innovation, and we’re proud that our crew, products, and leadership are being recognized for it. - **A Top-Tier Growth Company:** Named one of the *Financial Times’ Fastest Growing Companies 2025* and *#10 on the Inc. 5000 Rocky Mountain Regional* list for 2025. - **Innovative Leadership:** Our CEO, Ryan Porter, was named an *EY Entrepreneur of the Year 2025*, and our CTO, Steve Lindsey, was inducted into the *Silicon Slopes CTO Hall of Fame* in 2024. - **Product & Software Excellence:** We were named one of *The Software Report’s Top 100 Software Companies of 2023* and are a winner of the *Security Today Govies Award* for 2025. ### **ABOUT THIS ROLE** As the Senior Director of Field Marketing, you will architect the engine that brings LVT’s hardware-enabled SaaS solutions to life in the physical world. Leading a multi-pillar team across Field ABM, Events, and Partner Marketing, you will bridge the gap between high-level brand strategy and localized revenue generation. This is a high-impact leadership role designed for a strategic operator who can harmonize complex channel ecosystems with high-touch enterprise plays. You will serve as the primary liaison to Sales leadership, ensuring our field presence is not just visible, but a primary driver of high-fidelity pipeline. This role is based in-office out of our Headquarters in American Fork, Utah, or our office in Seattle, Washington. ### **ROLE RESPONSIBILITIES** - **Multi-Pillar Team Leadership:** Provide daily strategic direction and coaching to the heads of Field ABM, Events, and Partner Marketing, ensuring their sub-functions operate as a unified engine rather than in silos. - **Segment-Aligned ABM Orchestration:** Collaborate with the Field ABM and Sales teams to design and deploy bespoke "1:1" and "1:few" marketing plays for high-value accounts, ensuring direct and channel sales teams have tailored touchpoints to delight our "Must-Win" accounts. - **End-to-End Trade Show Excellence:** Collaborate with the Events, Brand, and Product Marketing teams to ensure flawless physical execution at our “1:many” trade shows, from booth logistics and technical setup to real-time lead capture and immediate follow-up workflows. - **Channel Ecosystem Activation:** Collaborate with the Partner Marketing and Channel Partner teams to maximize the impact of the channel partner network, utilizing MDF (Market Development Funds) to scale event reach and co-branded ABM initiatives. - **Sales & Marketing Synchronization:** Act as the primary liaison between Marketing, Direct Sales, and Channel Sales leadership to align field activities with quarterly revenue targets, sales segment priorities, and tiered account focus. - **Budget & ROI Management:** Maintain responsibility for the multi-million-dollar field and events budget, prioritizing high-yield investments and cutting low-performing activations based on data-driven insights. - **SaaS/HaaS Demo Strategy:** Partner to refine the in-person demo experience for how our physical security hardware and software show in the field for 1:1, 1:few, and 1:many touchpoints, ensuring every demo creates a premium, high-fidelity experience for prospects. - **Pipeline & Revenue Attribution:** Rigorously track all field and event activities within the CRM, ensuring every ABM, Event, and Partner play is accurately attributed to pipeline generation and revenue. ### **OUR IDEAL CANDIDATE** - **Multi-Functional Leadership:** 8–10+ years of progressive marketing experience, with at least 3 years in a leadership capacity. You have a proven ability to manage a diverse organization consisting of Field Marketing, Events, and Partner/Channel functions. - **Hardware-Enabled SaaS Expertise:** Direct experience in marketing a hybrid “hardware + software” product, or marketing in the Physical Security or IoT industry. - **Mastery of High-Touch Strategy:** A documented track record of architecting and owning a comprehensive ABM strategy that resulted in measurable pipeline growth within prioritized Enterprise accounts. - **Channel Ecosystem Savvy:** Deep experience owning or working in lockstep with Channel Partner Marketing, including the strategic allocation and management of Market Development Funds (MDF). - **Financial & Analytical Acumen:** You act as a business owner who can translate marketing spend into financial outcomes, comfortable presenting "Sourced vs. Influenced" pipeline data to executive leadership. - **Operational Excellence:** You possess the executive presence to lead high-level strategy and the technical "scrappiness" to ensure physical field units and software demos are executed flawlessly. **Collaborative Influence:** A natural bridge-builder who can align the needs of a fast-paced Sales organization with the long-term vision of a Product and Brand team. **BENEFITS** We believe you do your best work when your whole life is supported. We invest in our crew’s health, families, and financial futures with a benefits package designed to support you inside and outside the office. Full-time benefits include, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits (401k match up to 4%), and flexible PTO. ***LVT IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER.*** *All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All candidates must pass a drug screening and background check upon employment. Some roles may also require passing a federal background check and fingerprinting. Must be authorized to work in the U.S. If reasonable accommodation is needed to participate in the job application or interview process, and/or to perform essential job functions, please reach out to your recruiter.*