Senior Director, Growth Marketing

Job description

Hi there, thanks for stopping by! Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! At Lightspeed, we’re looking for Senior Director, Growth Marketing to join our global team and lead the charge in creating data-driven growth strategies that drive revenue, optimize performance, and push our global customer acquisition efforts into new territory. You’ll be a key leader and owner in Lightspeed’s global marketing organization. Your mission will be to build scalable growth engines, improve conversion funnels, and enable data-first decision-making across our acquisition and lifecycle efforts. What you’ll be doing: - Owning the strategy, performance, and leadership of four core teams: - MAT (Marketing Automation), - CRO (Conversion Rate Optimization), - Marketing Analytics, - Marketing AI. - Lead and Develop Teams: Oversee and grow a high-performing global team across MAT, CRO,AI and Data, fostering collaboration, accountability, and innovation. - Growth Strategy: Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals. - Data-Driven Optimization: Drive the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts. - Marketing Automation: Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns. - Conversion Rate Optimization: Lead CRO efforts across web properties, collaborating with UX, design, and content teams to continually test and improve user journeys. - Marketing AI: working closely with the Information Systems (IS) team to implement new ways to leverage AI for marketing effectiveness and efficiency, including collaborating with our different sales teams to enrich our prospects and customers profile using genAI. - Performance Tracking: Partner with our Data Office to define KPIs, build dashboards, and create a culture of performance measurement and iterative improvement. - Stakeholder Collaboration: Work cross-functionally with regional leaders, product teams, and revenue operations to align on growth priorities and execution plans. - Innovation & Experimentation: Establish a strong experimentation framework and test-and-learn culture within all teams under your purview. What you need to bring: - 12+ years of experience in growth marketing, digital marketing, performance marketing, marketing operations, marketing technology, systems design, data analytics, or web/digital experience leadership, ideally within a global SaaS environment. - 7+ years of experience leading large, cross-functional, and distributed remote teams - Proven success in managing or scaling Marketing Automation/AI, CRO, and/or Data teams. - Deep understanding of modern marketing tech stacks (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay (CMS, CDPs). - Strong analytical mindset with a track record of leveraging data to drive marketing performance. - Experience in high-growth, fast-paced environments and a passion for experimentation and continuous improvement. - Excellent communication and leadership skills, with a collaborative, global mindset. - As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position. Even better if you have, but not necessary: - Experience in the POS, retail tech, or hospitality tech industries. - Familiarity with privacy regulations (GDPR, CCPA) as it relates to data collection and marketing practices. You’ll enjoy: - A flexible work environment that empowers you to do your best work - A culture that celebrates performance - The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard - Career-defining opportunities Plus benefits designed to keep you happy, healthy and fulfilled. - Flexible paid time off and remote work policies - Equity options, because this is your company too - Contributions to your pension plan. Your future matters - Training opportunities to grow your skills and career - Health and wellness credit so you feel your best - Time off to volunteer and give back to your community - Interest groups, employee led networks, social committees to sponsored sports teams - Computer purchase program to get your personal Macbook - Enhanced parental leave to support growing families At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $200,000-240,000 CAD. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.Please note that this compensation information is solely for candidates hired to perform work within Ontario and reflects the amount Lightspeed is willing to pay at the time of this posting. This role represents an existing vacancy at Lightspeed. Lightspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our recruiting and hiring teams. To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes. Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. WHERE TO FROM HERE? Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here https://www.lightspeedhq.com/careers/. Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs. WHO WE ARE: Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries. Lightspeed handles your information in accordance with our Applicant Privacy Statement https://www.lightspeedhq.com/legal/applicant-privacy-statement/.