Senior Director, Integrated Marketing & Strategy

Job description

**At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.** The Senior Director, Integrated Marketing & Strategy is responsible for translating Thorne’s brand strategy into integrated, full-funnel marketing campaigns that build brand equity, strengthen the customer experience, and drive measurable business results across every customer touchpoint. Working in close partnership with the SVP, Brand & GTM, this leader transforms annual brand priorities and campaign strategies into executable omnichannel marketing plans. The Senior Director serves as the central orchestrator across Marketing, bringing together channel owners, Creative, Production, Product Marketing, Analytics, Communications, Retail, Healthcare Practitioner Marketing, and other cross-functional partners to ensure campaigns and always-on initiatives tell one cohesive story. This role owns the integrated marketing planning framework and calendar, creating alignment around audiences, messaging, channel activation, sequencing, timing, dependencies, and measurement. By combining customer insights, channel expertise, and performance data, the Senior Director ensures marketing programs effectively move customers from awareness through consideration, conversion, and retention. The ideal candidate is a strategic and highly collaborative marketing leader who can connect big-picture brand strategy with disciplined execution. This individual brings deep integrated marketing expertise, strong executive influence, and the operational rigor required to coordinate complex campaigns across a sophisticated omnichannel consumer business.