Senior Director, Marketing Operations

Job description

Atlas HXM is the global workforce platform built on compliance. We help companies determine how to engage each member of their workforce and then execute with accountability built in — direct Employer of Record (EOR), Agent of Record (AOR), payroll, and compliance capabilities backed by a decade of practitioner-led expertise. Recognized as a category Leader by NelsonHall and Everest Group, Atlas HXM builds Human Experience Management into everything we do, guided by our "For People, by People" principle. The future of work is borderless, and so are we. Our people are located around the globe — in the U.S., the UK, India, Colombia, China, and beyond. Diversity and belonging are not just values; they are who we are. We are also committed to making a positive impact. Through our Environment, Social, and Governance (ESG) impact initiative, we are addressing our environmental footprint and promoting social responsibility. Our impact program is central to our vision and culture, focusing on employee wellness, diversity, charitable work, and ethical corporate governance. **Reports To:** Vice President, Global Growth Marketing **About the Role** Our Company is seeking a strategic and results-driven **Senior Director, Marketing Operations** to lead the technology, automation, digital platforms, analytics, and operating processes that power our global marketing organization. Reporting to the Vice President, Global Growth Marketing, this role will build and optimize the infrastructure that enables Marketing to operate efficiently, deliver strong digital experiences, and connect marketing investments to measurable business outcomes. The Senior Director will own our marketing technology ecosystem, AI and automation strategy, website operations, data and measurement capabilities, and operational processes. This leader will partner closely with Marketing, Revenue Operations, Sales, Product, Technology, Data, Finance, and Legal to create a scalable, data-driven marketing organization. The ideal candidate combines strategic leadership with strong technical and operational expertise and is equally comfortable advising executives, leading transformation, and turning technology and data into measurable business impact. **Key Responsibilities** **Marketing Operations & Technology** - Develop and lead the global Marketing Operations strategy, operating model, and roadmap aligned with business priorities. - Establish scalable processes, governance, workflows, and performance standards across Marketing. - Own the marketing technology ecosystem, including CRM, marketing automation, digital platforms, analytics, customer data, and systems integrations. - Evaluate and optimize technology investments, system performance, adoption, and ROI. - Lead major technology implementations and operational transformation initiatives. - Build and lead a high-performing Digital Marketing & Operations team. **AI & Automation** - Develop and execute Marketing’s AI and automation roadmap in alignment with the broader enterprise AI strategy. - Identify and implement opportunities to automate campaign execution, lead management, reporting, content operations, and customer lifecycle activities. - Establish governance and measurement for AI and automation solutions. - Lead the process redesign and change management needed to embed new technologies and ways of working. **Website & Digital Experience** - Provide strategic leadership for website operations and the broader digital experience function. - Own prioritization of the website roadmap based on acquisition, conversion, pipeline, and customer experience goals. - Establish governance for website access, releases, quality assurance, and experimentation. - Define the testing and optimization strategy and measure the business impact of digital investments. **Analytics, Data & Measurement** - Lead Marketing’s measurement, attribution, analytics, and reporting strategy. - Establish executive dashboards, KPIs, and performance review processes that connect marketing activity to pipeline, revenue, and ROI. - Partner with Revenue Operations, Finance, Data, and Technology to improve forecasting, customer insights, and decision-making. - Establish standards for marketing data quality, governance, privacy, security, and appropriate use. - Build the data foundation required for segmentation, personalization, targeting, and lifecycle marketing. **Cross-Functional Leadership & Business Management** - Serve as a senior partner across Marketing, Revenue Operations, Sales, Product, Technology, Data, Finance, and Legal. - Align marketing technology, digital, data, and operational priorities with broader commercial objectives. - Influence senior stakeholders, resolve competing priorities, and drive cross-functional initiatives to successful outcomes. - Own the Marketing Operations and Technology budget and manage key technology providers, agencies, and implementation partners. - Develop business cases and investment recommendations for future technology and operational initiatives. **Qualifications** **Required** - Bachelor’s degree in Marketing, Business, Information Systems, Analytics, Computer Science, or a related field. - 12+ years of progressive experience in Marketing Operations, Marketing Technology, Digital Marketing, Revenue Operations, or related disciplines. - 7+ years of leadership experience, including responsibility for global or enterprise-level teams, functions, or programs. - Deep expertise in marketing automation, CRM, website technologies, analytics, customer data, systems integrations, and marketing technology environments. - Demonstrated experience building marketing operating models, technology strategies, governance frameworks, and roadmaps. - Experience implementing AI, automation, and workflow solutions that deliver measurable business outcomes. - Strong experience leading complex technology investments and transformation initiatives. - Strong financial and commercial acumen, including budget management and business case development. - Ability to influence executive leaders and align cross-functional stakeholders around complex priorities. - Experience working effectively in a global, fully remote environment. **Preferred** - Experience in a global SaaS, technology, or high-growth organization. - Experience modernizing a Marketing Operations function or leading a significant marketing technology transformation. - Experience implementing AI and automation across multiple marketing disciplines. - Experience overseeing complex websites and digital platforms. - Experience developing marketing attribution, forecasting, and investment measurement capabilities. - Experience managing global technology providers, agencies, and implementation partners. This position description may not describe all duties, responsibilities, and skills associated with this position. It is intended to portray the major aspects of the job. Other duties or skills may be required. **What We Offer** - The opportunity to work with a purpose — simplifying global expansion across borders and cultures - A diverse and inclusive environment - Country-specific benefits - Flexible PTO - Your birthday off and a day for you to volunteer and give back to the organization of your choice - Generous Parental Leave Program - Growth and development opportunities with access to a top learning content provider - The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact. Atlas Technology Solutions, Inc. (Atlas HXM) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Atlas HXM is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Atlas HXM are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Atlas HXM will not tolerate discrimination or harassment based on any of these characteristics. Atlas HXM encourages applicants of all ages. Atlas HXM will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. Hiring decisions are based upon Atlas HXM’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, and location. This role will be subject to a background check under local law after an employment offer has been made. Employment may be subject to results. In addition, references may be requested at the final stage of the process. *[Atlas HXM will only email candidates from an “@atlashxm.com](mailto:%E2%80%9CAtlas%20will%20only%20email%20candidates%20from%20an%20%E2%80%9C@atlashxm.com)” email address. Candidates should ignore communications purporting to be from Atlas HXM that originate from any other email address. Atlas HXM will never ask candidates or employees to purchase gift cards or otherwise make payments in connection with applying for a job with Atlas HXM.*