Senior Director, Marketing Operations and Performance

Job description

Accountabilities: Build and lead a global Marketing Operations and Analytics framework connecting marketing performance to pipeline, revenue, and margin across multiple service lines. Define, standardize, and govern marketing KPIs across regions and business lines, ensuring consistency in performance measurement. Develop executive-level dashboards and reporting tools to provide visibility into marketing effectiveness at global and regional levels. Design and enhance attribution models tailored to complex, long-cycle B2B and account-based sales environments. Own and optimize the marketing technology ecosystem, including CRM, marketing automation, analytics, and data tools. Partner with Sales Operations to align funnel definitions, lead management processes, and performance reporting standards. Establish scalable lead management, scoring, routing, and lifecycle processes to improve conversion and efficiency. Drive campaign performance optimization across digital, events, and field marketing channels through test-and-learn approaches. Support strategic planning, forecasting, and marketing budget allocation across industries and service lines. Lead cross-functional alignment with Sales, IT, and Finance to ensure operational excellence and data integrity. Serve as a strategic advisor to senior marketing leadership and business stakeholders, driving data-driven decision-making. Build and develop a high-performing Marketing Operations & Analytics team, fostering a culture of accountability and continuous improvement. Requirements: Bachelor’s degree in Marketing, Communications, Business, or a related field. 10+ years of experience in marketing operations, marketing analytics, or commercial operations in a complex, matrixed B2B organization. Proven experience connecting marketing performance to revenue outcomes in long, consultative sales cycles. Strong expertise in CRM and marketing automation platforms such as Salesforce, Marketo, or HubSpot. Advanced analytical and technical skills, including experience with BI tools (Tableau, Power BI) and data modeling. Deep understanding of marketing operations, demand generation infrastructure, and campaign performance optimization. Experience working across global, multi-business, and multi-stakeholder environments. Strong stakeholder management and executive communication skills with the ability to influence senior leadership. Strong commercial acumen and ability to translate complex data into actionable business insights. Experience leading teams, driving organizational change, and building capabilities from the ground up. Ability to manage multiple priorities in a fast-paced, highly professional environment. Advanced proficiency in MS Office and familiarity with modern marketing technology ecosystems. Benefits: Annual base salary range of $110,000 – $130,000 Comprehensive health coverage (medical, dental, and vision insurance) Life insurance and employee assistance programs 401(k) retirement plan with company match and immediate vesting Paid time off and family leave for better work-life balance Professional development opportunities, including online courses, training programs, and tuition reimbursement Opportunity to work in a global, matrixed, and highly technical environment Exposure to strategic, high-impact marketing transformation initiatives. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director, Marketing Operations and Performance in the United States. This is a high-impact leadership role responsible for shaping and scaling the global Marketing Operations and Analytics function within a complex, matrixed B2B environment. You will define how marketing performance is measured, interpreted, and optimized across multiple regions, business lines, and service portfolios. The role combines strategic leadership with deep analytical expertise to connect marketing activity directly to revenue outcomes. You will design scalable systems, frameworks, and processes that enable data-driven decision-making at every level of the organization. Working closely with senior stakeholders across marketing, sales, IT, and finance, you will influence go-to-market strategy and performance optimization. This position is ideal for a leader who thrives at the intersection of data, technology, and commercial strategy in a global setting.