Senior Director, Marketing Strategy & Intelligence

Job description

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. Why Join Us? We're building something special within GEICO marketing. The vision is clear: lead one of the world's most iconic brands into the future to claim category leadership to drive profitable growth AND build the most highly performing marketing organization in the industry. Our Marketing Operating Principles include hiring the best at every level and developing our talent to raise the bar for the team. If we can’t do it excellently, we don’t do it. Everything we do starts with a strategy. If we don’t know why we’re doing it, we don’t do it. We act like it’s our business when engaging resources and deeply know and understand our business and category. In marketing at GEICO, we address initiatives and issues head on as a team. Location: New York, NY Reports To: Head of Marketing Operations and Transformation Role Overview GEICO is building a next-generation marketing organization—one that is faster, smarter, and designed for continuous growth. At the center of this evolution is a newly built Marketing Strategy function. The Senior Director, Marketing Strategy & Intelligence will serve as key advisor to the CMO and thought partner to the executive team responsible for shaping how GEICO understands its audiences, defines its strategy, and translates insight into action. This role is not just about delivering strategy it is about building the discipline of marketing strategy for the future. You will define how strategy is developed, how insights are operationalized, and how narrative drives decision-making across the enterprise. The ideal candidate is a T-shaped strategist equally strong in analytics, brand, customer understanding, and storytelling who can operate at both altitude and in the details. This individual must be a leader and a doer as this superpower team gets established. What You’ll Do: Define the Future of Marketing Strategy (Core to the Role) Build and lead GEICO’s modern marketing strategy function, establishing new standards for how strategy is developed, communicated, and activated. Define the frameworks, processes, and outputs that connect audience insight → strategy → execution → measurement. Lead a team of 3-5 strategy and insights professionals. Serve as a trusted advisor to the CMO and leadership team on the most critical marketing and growth decisions. Elevate strategy from a set of outputs to a core organizational capability and competitive advantage. Marketing Strategy & Planning (Annual + 3 Year horizon) Lead the development of GEICO’s annual and 3-year marketing strategy, aligning priorities to enterprise growth and long-term value creation. Define the critical strategic choices—where to play and how to win—across audiences, channels, and capabilities. Translate long-term strategy into clear annual plans, investment priorities, and cross-functional roadmaps. Frame and solve the most important, ambiguous growth challenges, using structured thinking and data-driven insight to inform direction. Deliver clear, decisive recommendations to executive leadership, shaping both long-term strategy and near-term action. Act as the integrator across marketing, product, finance, and operations to align on priorities, trade-offs, and resource allocation. Establish a planning system that connects strategy → execution → performance, enabling continuous optimization and course correction. Narrative, Storytelling & Executive Communication Own the strategic narrative for marketing—how priorities, performance, and transformation are communicated internally and externally. Translate complex strategies and analyses into clear, compelling stories that drive alignment and action at the executive level. Shape key forums including quarterly business reviews, transformation updates, and board-level materials. Ensure consistency and clarity in how GEICO tells its marketing and growth story across the enterprise. Audience & Consumer Insights Own the development and evolution of GEICO’s audience and segmentation strategy, ensuring it reflects behavior, value, and future opportunity. Translate complex data, research, and signals into clear, actionable audience strategies that shape go-to-market decisions. Ensure customer understanding is consistently embedded across marketing, product, and experience design. Identify emerging consumer, cultural, and competitive shifts—and translate them into strategic opportunities for the business. Agentic Strategy & AI-Driven Decisioning Define how GEICO evolves from static planning to agentic strategy— where marketing decisions are dynamically informed by data, models, and real-time signals. Partner with analytics and data teams to integrate AI-driven insights into strategic planning and decision-making. Design strategies that are adaptive by design—built to test, learn, and continuously improve in-market. Translate complex model outputs into clear business implications and actions for leadership. Identify opportunities to embed AI into segmentation, messaging, media, and growth strategy to unlock speed and precision. What We’re Looking For: 10–15+ years in marketing strategy, consulting, or a related field, with experience operating at senior leadership levels. Proven ability to move between high-level strategy and detailed execution. Deep experience in customer insight, segmentation, and growth strategy, paired with strong brand and marketing intuition. Exceptional storytelling and communication skills—able to influence at the CMO/CEO level. Experience operating in ambiguous, fast-paced environments and leading through transformation. Strong understanding of data, analytics, and emerging AI capabilities and how they apply to marketing strategy. Demonstrated ability to lead cross-functional initiatives and drive alignment across complex organizations. #LI-AN1 Annual Salary $195,000.00 - $315,000.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations. At this time, GEICO will not sponsor a new applicant for employment authorization for this position. The GEICO Pledge: Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs. We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives. Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels. Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers. Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future. Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being. Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. Access to additional benefits like mental healthcare as well as fertility and adoption assistance. Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year. The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.