The NFL is seeking a strategic, highly experienced, analytically grounded, innovative and highly collaborative senior marketing leader to serve as Sr. Director of Product Marketing for NFL DTC. This role will lead product marketing strategy for NFL+ and related direct-to-consumer growth initiatives, owning the intersection of fan insight, positioning, go-to-market planning, audience strategy, integrated marketing direction, and executive storytelling. The ideal candidate combines product marketing expertise with strong business judgment, a deep understanding of subscription growth models, and the ability to drive alignment across complex, matrixed teams. This leader will partner with Business Strategy and Product development to architect the long-term brand vision defining how NFL DTC products create value for fans and how that value is translated into scalable demand, premium adoption, retention, and long-term subscriber growth. This role can be based in either our New York, NY or Inglewood, CA office.
Responsibilities
- Lead product marketing strategy for NFL DTC. Define and evolve the positioning, messaging, value proposition, and go-to-market approach for NFL+ and related DTC experiences to drive fan demand and business growth.
- Own integrated go-to-market planning. Translate annual and seasonal business priorities into coordinated marketing strategies, launch plans, and cross-functional readiness across paid, owned, earned, partner, and lifecycle channels.
- Champion the voice of the fan. Leverage consumer insights, audience segmentation, behavioral data, and market intelligence to shape decisions across product marketing strategy, audience definition, messaging, and customer journey design.
- Drive audience and offer strategy. Partner with Strategy, Analytics, Product, and Lifecycle teams to identify growth opportunities across acquisition, premium conversion, retention, and churn mitigation.
- Partner across the product lifecycle. Collaborate with Product, Product Management, and UX stakeholders from concept through launch to ensure fan needs, value communication, and commercialization plans are embedded in product development.
- Lead cross-functional alignment and decision-making. Act as a strategic integrator across Product, Marketing, Finance, Analytics, Media, Content, Legal, and executive stakeholders; clarify priorities, surface tradeoffs, and keep complex initiatives moving forward.
- Shape integrated marketing direction. Provide strategic guidance for creative development, media planning, affiliate initiatives, lifecycle activation, and campaign messaging to ensure plans ladder to product value and audience needs.
- Oversee launch readiness and operating cadence. Ensure key milestones, approvals, dependencies, and operating rhythms are in place to support high-quality launches during critical seasonal windows.
- Develop executive-ready narratives. Create clear, concise business stories for leadership that connect marketing strategy, product priorities, performance results, risks, and investment needs.
- Steward budget and business discipline. Partner with Finance and cross-functional teams to manage investment choices, budget alignment, forecast assumptions, and strategic tradeoffs.
- Measure performance and optimize impact. Define success metrics and partner with Analytics to interpret performance across acquisition, subscriber behavior, engagement, premium mix, retention, and marketing contribution to revenue.
- Build NFL DTC long-term brand architecture and positioning. Establish purpose across all DTC experiences informing brand identity, positioning, and messaging to differentiate and emphasize unique selling.
- Build team capability and culture. Lead and develop a high-performing product marketing team while fostering strong collaboration, accountability, clarity, and fan-first decision-making.
Required Qualifications
- 12+ years of experience in product marketing, growth marketing, brand strategy, consulting, or related strategic leadership roles.
- Significant experience marketing digital consumer products, subscription businesses, streaming/media products, or other recurring-revenue services.
- Demonstrated success leading cross-functional go-to-market strategy in complex, matrixed organizations.
- Strong command of product marketing fundamentals, including positioning, messaging, segmentation, audience strategy, value proposition development, and launch planning.
- Strong analytical and business acumen, including experience using consumer insights, performance data, forecasting, modeling financial inputs to inform decisions.
- Experience developing executive-level presentations, strategic recommendations, and leadership communications.
- Proven ability to influence senior stakeholders, drive alignment, and navigate ambiguity with sound judgment.
- Experience managing direct reports and building high-performing teams.
- Bachelor’s degree required; MBA or other advanced degree preferred.
Other Key Attributes / Characteristics
- Experience in sports, entertainment, media, technology, or other fan-centric consumer businesses.
- Familiarity with subscription economics, mobile-first acquisition, lifecycle marketing, app and web funnels, and subscriber retention levers.
- Experience working with consumer insights, segmentation frameworks, behavioral analytics, or propensity modeling.
- Background in premium digital content, streaming distribution, affiliate/partner marketing, or DTC growth strategy.
- Comfort operating at the intersection of brand strategy, product strategy, and performance marketing.
- Experience in organizations with high visibility, fast decision cycles, and regular executive engagement.
Key Leadership Attributes
- Strategic operator: Able to translate broad business goals into focused marketing strategies, decision frameworks, and execution plans.
- Executive communicator: Clear, concise, and compelling in written, verbal, and presentation settings; able to simplify complexity for senior audiences.
- Fan-first thinker: Brings genuine curiosity about fan behavior, motivations, and unmet needs, and uses that perspective to shape better business outcomes.
- Cross-functional leader: Builds trust quickly, aligns diverse stakeholders, and keeps teams moving through ambiguity and competing priorities.
- Analytical storyteller: Connects insight, performance, and strategy into persuasive narratives that support action.
- Team and culture builder: Develops talent, invites collaboration, and fosters accountability, transparency, and shared ownership.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Salary
$190,000—$230,000 USD
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
