Senior Director of Brand Moments

At a Glance

Directors of Brand at On define the long-range vision for marketing within a specific scope. In this instance, this role focuses on our cross-functional preparation for the world's most iconic global sport and brand moments. They do this in partnership with others in the org, including our product vertical leads, commercial leads, North American leadership, and event leadership. They then see through this vision to execution in partnership with our internal marketing team, seeking to raise the bar on our incredibly successful approach to recent landmark global activations. In the case of this Senior Director of Global Brand Moments role, you will act as the managing director for the brand across our entire multi-year pinnacle sports strategy. What is our overall vision for this massive cultural activation—from brand campaign, to product creation and integration, to on-the-ground partnerships and physical locations? You are the hub within a spoke system, setting the vision for how this all will work and bringing the org together to make it happen. But you are also the type of leader who gets into the details, working on programming and planning, physically in person ensuring everything comes to life as imagined

Your Team

You’re part of the Brand Management team at On reporting to the CMO. We expect you to both lead and collaborate - the role will work cross functionally within the marketing team, product team, commercial team, and beyond. You will function on your own at the start, but assemble a cross functional team to bring this to life.We fully expect you to start with personal knowledge and experience in the sportswear or fashion category. You need to have a passion for sport, but also lifestyle, and understand what it means to be premium in both of these spaces. You should obsess over the performances of elite athletes, the innovations that make them possible, the details of the latest brand collaborations, and devour analysis on this industry and our competitors. We want you to bring an entrepreneurial spirit to your role and your work. Question the status-quo, but be ready to build the new, and bring your unique perspective into the conversation.

Your Mission

Set the Vision: You will need to define not just where we want to get to, but how we intend to get there on the road to the world's largest sporting stages. These plans won’t be built alone - you’ll have the support of product, brand strategists, and the commercial team - but you will need to architect them in detail. And to drive organizational buy in, you’ll need to align senior leadership and regions around your vision.

Drive Marketing Excellence: You need to be the voice of the brand, business, and consumer in every review - the one identifying when you believe an idea will succeed, when it won’t, and where there are opportunities to improve it.

Report to Evolve: We aim to measure, not just to understand, but to evolve. We’re a fast growing brand and there are many opportunities for growth. How do we use measurement to help us identify new opportunities we should take advantage of, and others we should ignore?

How do we use insights to rapidly change how we go-to-market, improve creative performance, and create new consumer connections? And how do we turn this into value not just for marketing, but commercial and product teams as well?

Your Story

On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at research, planning, collaboration, storytelling, and execution. You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information. You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

We’d love to hear from people with:

• 12+ years of brand marketing experience on both the brand and agency sides, specializing in global consumer brands within sportswear or related industries. Must
• have a minimum of 5 years in a managerial role, leading teams. Must have experience leading long-term vision setting within a Sportswear or Fashion brand.
• Multiple years of experience in the world of sportswear working directly with product teams to architect long-term plans.
• A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience
• Experience running a wide variety of marketing programs, campaigns, and launches that have successfully scaled globally and across channels
• Strong understanding of the premium lifestyle, sportswear and training market and its opportunities
• Curious personality who likes to challenge the status quo, has a drive to constantly improve and a passion for innovation: Staying up to date on new, innovative media activations, ideas, and platforms that would appeal to our target consumer
• Strategic mind balanced with a hands on entrepreneurial approach
• Growth mindset where the brand enables commercial success and vice versa
• The confidence to think and act independently, present your vision to the wider organization and have a clear stance on how to grow your category also towards senior management
• An understanding of youth culture and mindset
• Strong believe that most problems are actually opportunities
• Good presentation skills, comfortable on stage, presenting your category vision in front of larger audiences (internally & externally)

What We Offer

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the Oniverse!